Entries by Albanis Espinoza

Top 5 Important Sports Marketing Strategies

Top 5 Important Sports Marketing Strategies. What do you think of when you hear sports marketing?   While Super Bowl commercials and athlete endorsement deals are well-known examples of sports marketing in the real world, sports marketing also includes marketing strategies. It plans to build a brand around health or inspiration. Using sports marketing strategies […]

How does rebranding influence a brand?

How does rebranding influence a brand? In Canada, as in many other countries, companies, and brands may need a makeover. Either because their business objectives are not being achieved or because the applied strategies stopped working at a certain point.   This need for change is also given by the rise of social media and […]