Benchmarking: Everything you must know about it in one place. Having a company consists of a lot of organization, teamwork, and good management of different areas. To know if any process in your business is running correctly, you have to carry out studies, tests, and analyses. Besides, you have to put each essential department to the test. This way, you’ll be able to improve your team’s effectiveness and productivity. Thus, achieving better results in both sales numbers and conversions. Read more Read more

What are consumer habits, and what factors influence them? Each consumer is particular and each one of them is different. Customers have unique and diverse needs, styles and behaviors. That’s why, within marketing and sales strategies, the departments must have a broad knowledge of who their consumers are. Read more Read more

All about behavioral segmentation and how to easily get the hang of it. Segmentation is a fundamental part of your business. After all, without it, it’s not possible to approach an audience attracted to your products and services. There are several variables that you must take into account when making a segmentation of your business. Read more Read more