BluCactus - Benchmarking

Benchmarking: Everything you must know about it in one place. Having a company consists of a lot of organization, teamwork, and good management of different areas. To know if any process in your business is running correctly, you have to carry out studies, tests, and analyses. Besides, you have to put each essential department to the test. This way, you’ll be able to improve your team’s effectiveness and productivity. Thus, achieving better results in both sales numbers and conversions. Read more

BluCactus - Fashion Retail

Fashion Retail, Marketing, and Merchandising: Everything You Need to Know for Your Business. Joining the fashion world isn’t an easy task, no matter how long you have been in the market or been an entrepreneur. This sector offers a lot of demand, but its clients are very demanding too. So, it’s hard to see which is the best option for us to enter. Read more

BluCactus - What are consumer habits, and what factors influence them?

What are consumer habits, and what factors influence them? Each consumer is particular and each one of them is different. Customers have unique and diverse needs, styles and behaviors. That’s why, within marketing and sales strategies, the departments must have a broad knowledge of who their consumers are. Read more

BluCactus - The best marketing strategies for the haute couture industry

The best marketing strategies for the haute couture industry. Today, marketing strategies can work for any sector, even haute couture. However, the haute couture industry needs more than just a few marketing strategies. They must also have precise objectives and other elements. Read more