Greenwashing in fashion marketing and how its practice affects brands. The care and preservation of the environment have become very important in Canada and many other countries worldwide. Awareness about climate change and good practices in favor of improving ecological conditions is increasing, a cause many companies join in. The role of the human […]
Content marketing and its importance for the financial sector. In the United States, financial entities also need to take advantage of the benefits of marketing. So through their strategies, they can achieve their objectives regarding promoting and advertising their products and services. As well as population studies that allow them to approach and connect with […]
User-generated content as a content marketing strategy for 2023. Many content marketing strategies are applied in Canada to achieve visibility and recognition on digital platforms. Content marketing is one of the branches that have gained the most strength and importance in recent months. This is where the material that attracts people and produces a hook […]
How does rebranding influence a brand? In Canada, as in many other countries, companies, and brands may need a makeover. Either because their business objectives are not being achieved or because the applied strategies stopped working at a certain point. This need for change is also given by the rise of social media and […]
