How to boost the organic growth of your website? Growing your e-commerce or your website can be a challenge. Especially if you are an entrepreneur who is starting an e-business and you don’t have all the tools or knowledge needed to start working on a platform to drives your business. In short, getting started can be scary.
However, not everything is bad. Each moment should be an experience and opportunity to learn new topics that will help you understand a little more about what you want from your brand.
Today, we offer some tips to boost your website’s organic growth. You will find out what points you can’t ignore, the importance of work, and the best organic strategies for your brand.
Without further ado, let’s get started!
What is organic growth?
Let’s first start by learning more about what organic growth means.
When we refer to it, we are talking about a marketing tactic that allows you as an organization to take advantage of all your company’s resources.
All this without having to put in more money and add more to the budget.
If you want to achieve a marketing strategy in an organized way, you have to start implementing those elements that are already within your company to increase profits, conversions, and customers.
Why is organic traffic so important?
Good organic traffic can be a game-changer and win, no matter what company you work for. Online businesses choose to work on these strategies to help position themselves as the brand within the market that has the highest and best positioning in the minds of its consumers. Besides, it is an excellent technique to help boost your brands if you have a physical location.
When we talk about the importance of organic growth in your business, we don’t only mean the quantitative factor that helps us have more sales, visits, interactions, or conversions. The importance of an organic marketing strategy goes beyond that. After all, it’s also qualitative, because each of those visits that your business gets on its website will belong to a very particular type of user.
All those visitors who come across our page organically are ideal. It means that all your SEO strategies such as keywords, recommendations, promotional work, and social media have been fruitful. On the other hand, the more people approach your platforms organically, the better you will understand which content attracts your customers the most. Not only that, but you will be able to see which content you can improve for future strategies.
Tips to boost the organic growth of your website
Now that we know the importance and everything that organic growth work means for your online site, we can move on to the fun and practical part. Next, we will give you some tips to start implementing new strategies and some steps that will help you create a tactic that will drive you into the 2.0 world.
Define your target audience and the ideal buyer
This is the first rule of thumb for organic, inorganic growth, and any other kind of tactic within digital marketing. The first thing you should always do is clearly define what your customer or target audience is and what is your ideal target for your business. This will help you understand who these people are, what their tastes, preferences, and consumption habits are on your platform. Once you know this and have this information at hand, it will be much easier to work on applying a strategy to promote your brand.
Diversify sales channels
The world keeps moving and doesn’t stop changing.
That’s why you must assure your clients that regardless of new trends or situations that occur, you can give them the security of having frequent and constant contact with them. Therefore, the easiest way to open these spaces for them is by giving them new sales and contact channels.
The ideal is to have your website as your main channel and then expand to social media platforms. For example, Instagram, Facebook, or Twitter are great options. Here, you can reach new audiences, obtain new customers, and greater profits within your market.
Improve your location in search engines
Part of your organic growth strategy should focus on search engines and keyword strategies. This way, you can take your website to the first results in search engines. In this case, you must have a clear idea or a team that can help you work on SEO tactics. You must start by doing an analysis and research keywords related to your brand and industry.
It’s also good to work on an SEO strategy to help you boost your brand in your area or global location. Besides, this will also allow you to learn what your clients want to know and their needs. For this, you can use tools such as Google Analytics, Google Console, or others. These will let you better understand your clients’ behavior.
Attend industry events and be social
This can be one of the hardest points to carry out. After all, we’re still in a pandemic where celebrations and other events are a no. However, a great marketing strategy is to directly approach your clients.
Find out where your clients spent the most time and their favorite hours to do so. This way, you can find a place or an event nearby where you can promote yourself as a brand.
For example, you can participate in bazaars, conventions, or multi-store spaces to socialize with your clients. Here, you can invite those loyal clients to participate. Besides, you can also take this chance to make connections with other companies in your field. By doing this, you’ll be able to join forces and obtain new and better benefits.
Another tactic that you can apply is offering coupons or recommendation discounts. In short, you can tell your clients to visit you while you’re at the event and bring a recommended person. Once they do, offer them the chance to buy your products or services at half the price. Word of mouth advertising is one of the oldest forms of marketing. Nonetheless, it’s still one of the most effective.
Reinvest in content
We have already mentioned that organic content comes from within the company and with its resources. The investment that is made in principle is very low budget or even zero.
That’s why you must monitor all your growth and profits. This, in terms of the increase of conversions or sales in the company. After all, how will you know if your strategies on your social media, website or email marketing are working?
Then, you will see an improvement in terms of analytics, metrics, sales, and other factors. However, this doesn’t end here, you must now use all these gains in your content, and improve your strategies. So, if you generate a 30% increase in sales, you should allocate part of those profits to your teams. This includes your graphic designers, marketing team, and community managers. You can even use Facebook ads or Google Ads to enhance your brand.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.
This online marketing agency, based in Toronto, ON, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
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