The Diptych is a single sheet with two longitudinal folds, which result in a six-sided booklet. It is also known as 3-fold or trifold brochure design.
A triptych is an informational brochure or leaflet. The trifold consists of three parts. Usually, a triptych is a sheet of the paper size of 8.5 x 11 inches also known as a US Letter in the US. At the same time, it’s 297 x 210mm also known as A4 in Europe. The trifold contains the information on the event and institution that organizes it and the dates. In the face inside the sheet come the special guests, the content of conferences, schedules, speakers, breaks, opening, and closing date. In the back of the triptych, you can add additional information necessary for the audience. You can include supporting texts and images, organizing the information clearly on a subject. Due to its size and design, a diptych can have a greater impact on the target audience of your product or event.
What are the characteristics of the triptych?
The disposition of the information in the trifold is usually the following:
The slogan or phrase of the campaign is on the cover of the triptych or trifold as well as the logo that identifies the company. In development, the sales argument exposes the competitive advantages of the product or service, generally, supported by photographs or graphics. The set of three sheets is very useful. The company can present the arguments in a specific order so that the interest of the client grows as they read along.
The different faces of a triptych allow to divide the information; therefore, each face should contain its information.