BluCactus - Benchmarking

Benchmarking: Everything you must know about it in one place. Having a company consists of a lot of organization, teamwork, and good management of different areas. To know if any process in your business is running correctly, you have to carry out studies, tests, and analyses. Besides, you have to put each essential department to the test. This way, you’ll be able to improve your team’s effectiveness and productivity. Thus, achieving better results in both sales numbers and conversions. Read more

BluCactus - What are consumer habits, and what factors influence them?

What are consumer habits, and what factors influence them? Each consumer is particular and each one of them is different. Customers have unique and diverse needs, styles and behaviors. That’s why, within marketing and sales strategies, the departments must have a broad knowledge of who their consumers are. Read more


Top 10 B2C Marketing Strategies That Works Like A Charm. There are several ways and strategies that prevail, and the examinations continue to track down that ideal business method that can help the business and fetch them the greatest profit.  Read more


B2B marketing strategies to follow in 2021. What is marketing?

Marketing is the method involved with advancing a business or brand’s items or services to an intended interest group. Marketing centers on dissecting objective customer markets and creating strategies that get a business’ offerings before the right audience. Read more

BluCactus - data security

What is data security, and why is it key in companies? If you have an online business, you know how important it’s to provide your clients with a space where they feel comfortable sharing sensitive and private information. That’s why many websites use different safety software to help customers feel more confident. Read more

BluCactus - behavioral segmentation

All about behavioral segmentation and how to easily get the hang of it. Segmentation is a fundamental part of your business. After all, without it, it’s not possible to approach an audience attracted to your products and services. There are several variables that you must take into account when making a segmentation of your business. Read more


YouTube Marketing [A To Z Guide That You Only Need]. Before we get to the how-to, how about we cover the basics that everybody should know before they begin on the real stage? Trust us, you would prefer not to miss this section regardless of whether you’ve already got a channel ready for action.  Read more


Best Email Marketing Tips That Nobody Will Tell You Ever. With an ROI of 4400%, email marketing is considered one of the best online marketing strategies of all time. With the help of email marketing, you can skyrocket the success of your business to the next level. However, email marketing is not that easy the way it sounds. Many marketers are still struggling with email marketing. So, if you are looking for some surefire email marketing tips, then you have come to the right place.  Read more

BluCactus - CDN

CDN: what is a content delivery network, benefits, and how it works. As a content creator or digital business owner, it’s important to keep your materials protected somewhere. Many tend to be content with just using a hosting service and expecting their content to stay safe there. Read more

BluCactus - How to create a Corporate Identity Manual step by step

How to create a Corporate Identity Manual step by step. Each company is a unique place with a diverse number of personalities. Every business must have certain visual differentiating elements to allow its clients to it among all the companies. So, today we will talk a little more in-depth about the identity manual, its importance, the structure, and how you should make one for your brand. Read more