Shein: Get to know the dark side of this online clothing store

BluCactus - Shein

Shein: Get to know the dark side of this online clothing store. During the confinement as a result of Covid-19, many people changed their clothing consumption habits. In other words, instead of going to a physical store, there are now many online stores that offer a variety of clothing and accessories, as is the case […]

What is L’Oréal Paris’ marketing strategy?

BluCactus - What is L'Oréal's marketing strategy?

What is L’Oréal’s marketing strategy? L’Oréal is a French personal care company. It was founded in 1909 by Eugène Schueller. And today, we can say that it is one of the most important cosmetic companies in the world. Furthermore, the continuing success that the brand enjoys is also due to its L’Oréal marketing strategy.   […]

What is Lancôme’s marketing strategy?

BluCactus - What is Lancôme's marketing strategy?

What is Lancôme’s marketing strategy? Lancôme is known as a cosmetics brand and is owned by L’Oreal. Armand Petitjean was the founder of this brand in 1935, and his main objective was to expand luxury in the world. Likewise, it is a brand that, for many years, has managed to highlight the beauty of women. […]

What is Estée Lauder’s marketing strategy?

BluCactus - What is Estée Lauder's marketing strategy?

What is Estée Lauder’s marketing strategy? Today, all brands are guided by a marketing strategy to achieve their goals and reach their potential customers. This is also the case for Estée Lauder, an American multinational cosmetics company, founded by Estée Lauder in 1906 in Manhattan, New York.   It is worth noting that this multinational […]

What is Zara’s marketing strategy?

BluCactus - Zara

What is Zara marketing strategy? In case you haven’t noticed yet, the best fashion brand uses marketing to stand out from the competition.   And a brand that knows this very well is ZARA, a brand from the Inditex group. Ever since its launch, they have been able to consult with experts or create a […]

What is Puma’s marketing strategy?

BluCactus - What is Puma's marketing strategy?

What is Puma’s marketing strategy? Puma has become a leading sports brand in the world. It carries out the development of designs and the commercialization of clothing and footwear. Thanks to its quality, since its foundation in 1948 by Rudolf Dassler, it is one of the companies with the highest performance when it comes to […]

What is Cartier’s marketing strategy?

BluCactus - marketing

What is Cartier’s marketing strategy? Cartier is a luxury brand that manufactures watches and other personalized products. The company was founded in France in 1847 by Louis-François Cartier, in a Parisian neighbourhood called Montparnasse.   For a long time, the brand has implemented various marketing strategies. And today, we can say that it remains focused […]

What is Tiffany & Co’s marketing strategy?

BluCactus - What is Tiffany & Co's marketing strategy?

What is Tiffany & Co’s marketing strategy? Tiffany & Co is a company based in the United States. It was founded by Charles Lewis Tiffany and Teddy Young in 1937. Its foundation dates back more than 170 years and its main occupation is the manufacture of luxury jewelry and other specialty goods.   Like other […]

What is Yves Saint Laurent’s marketing strategy?

BluCactus - strategy

What is Yves Saint Laurent’s marketing strategy? Yves Saint Laurent, or YSL as it is also known around the world, is a fashion house whose founder is Yves Saint Laurent and his friend Pierre Berge. Since 1961, the day of its foundation, this brand has given much to talk about. And at the moment, it […]

What is Jean-Paul Gaultier’s marketing strategy?

BluCactus - What is Jean-Paul Gaultier's marketing strategy?

What is Jean-Paul Gaultier’s marketing strategy? Jean-Paul Gaultier is a fashion designer who owns his own clothing and perfume brand. This is a luxury brand, and, like others, it uses a marketing strategy. In fact, Gaultier’s marketing mix has become relevant recently because it has managed to make 100% effective campaigns for its products.   […]