What is Maybelline’s Marketing Strategy? Maybelline New York, LLC, is a registered trademark of L’Oreal USA, Inc. However, it is traded as Maybelline New York. This American manufacturer is dedicated to producing cosmetic and beauty products and was founded in 1915 by Thomas Lyle Williams in Chicago. Years later, it became the property of the […]
What is Lacoste’s marketing strategy? Lacoste’s marketing strategy has focused on a marketing mix that has worked very well. Likewise, its business strategies based on price focus, product innovation, and other factors are what help the brand achieve the success it enjoys today. In the case of the United States, there is a lot […]
What is Givenchy’s marketing strategy? Luxury brands also use digital marketing to maintain their position, and Givenchy has been no exception. This French firm of clothing, accessories, and fragrances was founded in 1952 by Hubert de Givenchy, a French designer dedicated from the beginning to haute couture. This post will explain what Givenchy’s marketing […]
What is Revlon’s marketing strategy? Revlon has become one of the top cosmetic companies. It always surprises us with new beauty products and campaigns, keeping the brand in a good position. However, its strong position is not only due to its many products but also a result of its marketing strategy. In Canada, cosmetic […]
Why is the online store “Shein” accused of plagiarism? Shein is a fast fashion and e-commerce platform. However, for some time now, it has been facing lawsuits for plagiarism. In fact, The Wall Street Journal has investigated the situation and found that this Chinese giant already is facing more than 50 lawsuits for copyright infringement. […]
What is Mary Kay’s marketing strategy? Mary Kay is a private American company dedicated to selling cosmetics and was founded in 1963 by Mary Kay Ash. Today, in addition to being known in the US, this brand has a strong presence in Europe and Latin America. Its success is largely due to its good marketing […]
What is Clinique’s marketing strategy? Clinique was founded in New York City in 1968 by Evelyn Lauder. Being the pioneer company in the development of dermatologist-tested skin care products. Its mission has always been evident, and it is to offer safe formulas to its clients so that, through simple routines, they see satisfactory results. Therefore, […]
Shein: Get to know the dark side of this online clothing store. During the confinement as a result of Covid-19, many people changed their clothing consumption habits. In other words, instead of going to a physical store, there are now many online stores that offer a variety of clothing and accessories, as is the case […]
What is L’Oréal’s marketing strategy? L’Oréal is a French personal care company. It was founded in 1909 by Eugène Schueller. And today, we can say that it is one of the most important cosmetic companies in the world. Furthermore, the continuing success that the brand enjoys is also due to its L’Oréal marketing strategy. […]
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