Coffee Label Requirements in Canada. The importance of the Canadian profile of requirements for coffee labels is justified given the characteristics of the market itself. Canada, at a global level, occupies a very discreet place in terms of the development of the coffee industry of powerhouses such as the United States, Finland and Brazil. However, at the same time, it is a sector of the industry in notable expansion. Mainly from 2009, when a level of consumption of 5.9 kilograms of coffee per person per year was recorded. All of which marked the beginning of a strong growth trend that continues to this day.
Another essential factor that today favours such a pace of development is its participation in global coffee exports. Said country maintains a direct trade relationship with the United States that exceeds 48%. The same happens with Colombia, Brazil and other South American powerhouses, where the rate of imports easily exceeds 30% of the market. All these realities have allowed the progressive insertion of the said country into the global coffee market. Based on all this, in the following blog, the marketing agency BluCactus conducts a precise analysis of the requirements for coffee labels stipulated for that region of the planet.
How many cups of coffee are consumed daily in Canada?
The statistical measure that Canada records today in coffee consumption is equivalent to 2 to 7 cups per day. This places this nation in the tenth place of countries with the highest rate of coffee consumption in the world. A reality that contrasts it with the rest of the American countries. The latter, given that said statistical consumption trend, places it close to that of European countries. Moderately, the requirements for coffee labels influence various processes of such characteristics. The Healthy Food Guide lists coffee as one of the top four healthy foods. On the other hand, and at a social level, the coffee market has evolved, creating its own trends.
Initially, the purchase of coffee in facilities such as drive-throughs increased by 11% in 2020 compared to the previous year. This figure occupies 29% of the total consumer population. On the other hand, the preparation of homemade coffee has increased its presence in Canada after the advent of the COVID-19 pandemic. It is estimated that 87% of the coffee-consuming population has opted for this method of consumption. In contrast to the 78% registered in 2019. These types of social events significantly impact the requirements for coffee labels. The latter is given the growing need of the public to obtain healthy products of prestigious origin.
What information must be on the packaging of products in Canada?
At the national level, the CFIA is the full and highest authority in terms of requirements for coffee labels and other food products. These acronyms refer to the Canadian Food Inspection Agency, which creates, builds and sanctions everything related to nutrition labelling policy. In parallel, the Packaging Association of Canada develops initiatives to optimise this type of instrument. This last organisation’s objective field of work represents the adequate design of food packaging, among which coffee products are included.
Packaging for coffee is thus based on the achievement of particular specific objectives. In essence, it must be able to protect the product from any external physical or bacteriological element, maintaining its integrity and nutritional and flavouring properties. On the other hand, it must be recognised given its support properties for various advertising marketing campaigns. This allows coupling the coffee product in a global environment, fully and efficiently merged with a wide range of food products. Thus, according to the requirements for coffee labels dictated by the CFIA, it is possible to carry out the informative description of a label according to the following set of segments:
It refers to the description of any product’s natural properties and/or constitution. In essence, it involves both the trade name and the brand name stipulated by the company.
It consists of the commercial name of the responsible company accompanied by its address. The language used for this declaration must be that of the country of origin. This is the only data on the requirements for coffee labels for which the rigidity of the language is excluded.
Generally, the calculation of the same is adjusted to the duration of the period of organic validity. To a greater extent, the same period extends an average of no more than 90 days from the date of packing and placing on the market.
This type of information comprises a set of utility codes. Valid, both for the carrier or exporter and for the consumer himself. They must appear on the label only if it corresponds to the food, as the case may be.
In parallel, the weight or volume of the package must always be expressed using the units of the metric system. Such a measure should be consistent with your energy load and packaging intent.
Regarding the use of languages, the competent regulations establish the mandatory representation of product labels in two languages. English and French. Another equally mandatory information field for the requirements for coffee labels and products, in general, is the inclusion of the UPC Codes.
What should be included in the coffee packaging?
In addition to the requirements for coffee labels in the industrial field, the organic coffee sector in Canada has a broad and defined market space. This environment marks the need to include specific information in each label design. The latter allows the consumer to be fully aware of the product offered. And, therefore, to carry out an adequate process of home cooking and preparation of coffee.
The requirements for organic coffee labels describe the product from its area of origin. At least four informative parameters are indicated that must appear on the label as appropriate. Your product must be able to reflect the essence of the home repair process. Therefore, the labels in this category are designed to serve as educational agents for the consumer. With a clear purpose, he can identify his product’s properties. Based on this entire profile of needs, organic coffee labels must present the following assumptions.
The roast represents the degree of cooking to which the coffee beans have been subjected. The subdivision of this characteristic will depend on the relationship between the degrees of temperature by the duration of the time interval to which the process has been applied. It is common to see how the requirements for coffee labels divide this informative parameter into five categories. They are called light, medium-light, medium, medium-dark, dark, and very dark. This intends to classify the degree of toasting according to its final chromatic appearance. Such informative measure has been delimited according to the criteria of the Association of Specialty Coffees criterianym SCA.
The requirements for coffee labels involve the declaration of this information category for various reasons. Each level of roasting is associated with a certain preparation process. The latter is in line with the intention of maintaining the quality of the final preparation. To a large extent, this statement on the label constitutes a suggested pattern on which the consumer can rely. The French press and cold beer are very frequent within this category, which belongs to the branch of immersion preparations. The preparations of pressure and infusions by gravity are completed with the aero express, the moka pot and expresso.
This area represents the geographical origin of the coffee product. To a large extent, this type of informative parameter is carried out according to two types of variables. The first one is when the grains come from a specific region of the world. On the other, the combination of various coffee proposals of divergent origin is indicated. Regarding the unique origin of such elements, the requirements for coffee labels indicate the need for a higher degree of precision. This, to a greater extent, requires the appearance of the name of the country, region or farm within the region where it is grown. International organisations require these measures, given the variations in climate and terrain that greatly influence the quality and essential factors of the nature of coffee.
Acidity, contrary to what is thought, this value refers to the pronounced flavour of a certain type of coffee. This is a feature to include in the requirements for coffee labels as appropriate. A tone of flavour which will be stronger the higher the cultivation height of the selected grains. At the same time, there is the concept of body, which does not refer to another element other than its texture inside the mouth. This level of lightness is associated with its colour tone. For its part, the resulting range of aromas and flavours are directly related.
What is the best packaging for coffee?
The requirements for coffee labels establish a total of 4 to 8 factors to consider for selecting organic coffee packaging. Essentially the most important of them is the type of bag according to its shape. The market mainly includes proposals such as the Doypack-type bag, round at the bottom and with an airtight seal at the top. Used in parallel, there are also the formulas of side fold, square seal and flat bottom bag. Another preference factor is the degree of sustainability a package can provide. That is the property with which the grains can be kept hermetically sealed for longer. The features that define this property in a coffee package is the use of a degassing valve,
As a third and last factor is the process of filling the bags. The rise of the manual and mechanized versions of the same has favoured that such characteristic has become a selection factor. In essence, the requirements for coffee labels require manual sealing bags for semi-automated processes and airtight ones for manual filling.
Do packaging in Canada have to be bilingual?
Like the rest of the food components, the requirements for coffee labels must be signed in a bilingual marking. Whose information is fully expressed in both English and French. The measure has been established in a mandatory manner according to the parameters of the Canadian Food Inspection Agency. It applies to all food products produced both in the national territory and from the imported market. The measure, dictated by the “Law and the Regulation of Packaging and Labeling for the Consumer,” refers to the mandatory bilingual declaration of parameters such as product descriptions and the expression of measures and metric quantities.
On the other hand, these types of tools and requirements for coffee labels contain a specific range of exceptions. Among them, the fact of the use of shipping containers with only industrial functionality is considered. Products for local use and production are also exempt from this measure. As long as the official language does not represent more than 10% of the existing population in a given region.
Do I need a license to import coffee into Canada?
A specific informative profile provides legality to the import act according to the requirements for coffee labels in Canada. To begin with, coffee is a type of commodity subject to the Canadian Excise Act. The latter implies that the importer is exempt from paying all types of respective tariffs. This also includes the Goods and Services Tax its acronym GFT. Therefore, the Canadian Food Inspection Agency does not require any kind of permit or legal request to carry out this type of procedure. However, the transaction must necessarily be reported before the aforementioned legality.
The importation of coffee merchandise into Canadian territory has a standardized process. Which differentiates it from other American powers. The market must specialize in importing organizations that legally compete on the requirements for coffee labels. Certain variants exclude such a measure from the process, being possible to contact the manufacturer of the brand directly. In any case, the act of commercial interaction can be carried out directly after the confirmation of the order and the payment of the price of the merchandise. He sent to Canadian territory is done by sea through containers trained for such a process. It is done through this modality due to the significant weight of this type of merchandise.
How much does a cup of coffee cost in Canada?
Canada has an average price of the cost of a cup of coffee equivalent to 1.29 Canadian dollars. This last rate corresponds only to small size coffee cups. The preparations of greater amplitude raise the price slightly to 1.65 dollars for those of medium size and about 1.65 for the one with the most significant volume on the market. In essence, the different requirements for coffee labels influence the cost of the rest of the measures. The reason is directly associated with its production level, the quality obtained, and the taxes involved in the process.
Other statistics describe coffee in Canada as an utterly profitable entity. At the national level, it is known that the industry obtains a net income equivalent to 6.2 million dollars per year. From a financial point of view, this occupies a significant volume of the average social gain of the Canadian consumer. According to sources at Starbucks, the average customer spends a total of $250 on coffee alone in a month. Which implies a total of 3000 dollars per year. Far beyond the gastronomic implications of said product, the requirements for coffee labels are part of the process by guiding each consumer towards the necessary, preferred and correct brand.
What does Tim Hortons mean? How many Tim Hortons stores are there?
Tim Hortons represents a national franchise. Since 1964, after its appearance in the city of Hamilton, Ontario. The company has represented the maximum cultural symbol of the social food industry in Canada. Its products are related explicitly beyond the field of coffee with doughnuts, various ranges of bread, and fast food in general. Regarding its volume in national influence, it is known that the company has a total of 3,665 stores throughout the country. This influence has made it recognized for its particular requirements for coffee labels.
At a global level, the industry itself is no less influential. Only the number of establishments increases to the figure of 4,846. A statistical mean with growth characteristics. Regarding the requirements for coffee labels, Tim Hortons has gathered a compendium of characteristics that make it a commercially solid and verifiable product. First, their coffee is 100% and comes from Central America. Their degree of innovation is notoriously applied to marketing. Tim Hortons Coffee reached its highest peak of international recognition as of 2014. The latter through the advertising campaign associated with the Dark Roast brand, which sold 85 million annual cups as of that year.
How can I make my own coffee labels?
BluCactus, as a marketing agency, offers the current entrepreneur all the tools for designing coffee labels and packaging. It is an initiative that differentiates this industry from the form as it is and as it was known in previous decades. Now, from our headquarters in Ottawa, every opportunity for today’s entrepreneurs to build bespoke designs for coffee labels is at their fingertips. We have a platform of experts specializing in customer service. They are available to you 24 hours a day. Thus, your first contact with our team may be in person or digitally through a video conference.
Your information needs are the first focus of attention of our work team. All this will be compiled through the agency brief document. Which has all the questions covering the data field necessary for compliance with the requirements for coffee labels stipulated by the state. Starting from this informative profile, our select professional team builds a significant design proposal based on specialized editing software. Apart from this work methodology, the BluCactus label design service and process offer you the following package of advantages.
Customized packaging design adapted to your different brand values.
Each of our label design projects begins with a specific colour palette approach. Our specialists have all the know-how to provide CMYK print designs capable of powerful light balancing. This allows you to give each package a wholly compelling and ultra-modern look. The sophistication alternates with the requirements for coffee labels, which constitutes a practical element for its sale under various marketing perspectives.
Guidance for the design and preparation of coffee packaging.
BluCactus also advises the producer agricultural entrepreneur on their choice of packaging for their coffee beans. With our services, you no longer have to settle for a standardized package proposal in your market. Our unique perspective on coffee label requirements allows you to innovate and create new packaging models. All this, of course, will allow you to differentiate yourself and outperform your competition.
Advice on legislation and export of packaged coffee products.
The requirements for coffee labels, traditionally in countries like Canada, are subject to changes in the international market. To do this, our advisory plans include the work of a thoroughly up-to-date team in transnational legislative matters. Their designs will thus be able to count on an indelible legal protection framework capable of overcoming and reinventing different types of relevant legal skills. Your design will be protected if the internationalization capacity of your coffee company requires it.
Creation of global marketing campaigns:
BluCactus understands that the success of marketing is based on a sense of innovation. This is why the campaigns the team builds for you are an experience for your customers. Our advertisers can include sensory marketing so that their target audience experiences an immediate increase in brand recall.
On the other hand, our handling of coffee label requirements also involves different aspects of digital marketing. The latter implies the creation of quality content for your brand, as well as the management of every one of the profiles that your company has on social media.
Final Notes: The BluCactus marketing agency is present in Canada to revolutionize the coffee label sector and packaging in general.
Canada is a crucial territory for BluCactus in its global expansion process. In total, a decade of work in the European and world market supports our prestigious team of experts. Based on this, we know that the requirements for coffee labels comprise a vast and complex world. Therefore, the marketing agency team is the solution you are looking for. Let us guide you through all the stages of your brand creation and design process. The latter, whether you represent both an emerging coffee business or an already consolidated company. We have experts capable of creating all that innovative marketing campaign for you to position your company in the market.
Our coverage thus covers various cities in Canada, such as Toronto, Quebec and Montreal. Regardless of the place and circumstance in which you find yourself, BluCactus Canada has personalized attention services for Canadian entrepreneurs that are always accessible, and in the language you require. Finally, we invite you to subscribe to our daily newsletter. Likewise, you can follow us on all our social media profiles to be aware of the most up-to-date information that only digital marketing can provide. So, wait no more! Contact us now, and you will receive the best quality service that meets the requirements for coffee labels in Canada and the rest of the world!