The main aspect to consider is the image you want to project and the audience you want to reach. In this way, the corporate identity of a restaurant will not be conceived in the same way as the corporate identity of a clinic. Even though both businesses aim at conveying an image of commitment to high-quality service, the second one must cause a more serious impression than the first one.
Corporate Identity Agency
Corporate identity is the visual representation of a company or organization. This identity will depend on the image or visual concept that a branding agency will develop for the company. Simply put, corporate identity is a company’s cover letter. It’s the image that the company conveys to the world.
Corporate identity not only comprises a company’s logo or business card design. It also includes corporate stationery, typography, corporate colours, auxiliary graphic elements, web design, interior design, and corporate architecture.