What’s the cost of an Outdoor Advertising Sign permit? Taking into account the standards set by the Canadian government, we know that an outdoor advertising sign permit has different prices depending on what city you live in. So, to determine its price, we must take into account many factors. For example, the nature of the company that requested the banner, and their target audience. These are factors that the project’s manager or entrepreneur must be aware of. After all, these define the legal basis of any advertisement action carried out in the country.
Another factor characteristic of this process is its response time of no more than thirty business days. Added to this, its validity lasts around three years. These are just a few aspects that the applicant has to keep in mind to get such a document. With a decade in the Canadian market, BluCactus now expands its services to offline sectors. Through them, it can offer the full promotion of its clients for their positioning. Today, we will talk about how the agency’s services help with the reliability of an advertisement installation permit.
Main guidelines to measure the price of an advertisement installation permit: The cost according to the cost-area ratio.
The use and spread of billboards as an advertising medium have become the main means of offline marketing. Canada for its part strives to make the most efficient strategies. So, as you can see, using these types of tools in your area is a safe and efficient choice. Because of this, we can also say that the cost of this kind of legal basis is justified. In general, the department of transportation is the one in charge of these requests.
There’s a reason why the size of a billboard is also a deciding factor for its price. This is mostly because of the wide range of existing advertising tools. Usually, there’s a legal basis that supports the following tariff classification. The following information describes the standards this process considers.
Advertisements with an area less than or equal to fifty square meters (50 mts2):
The Canadian government set this limit to cover different kinds of advertising media. For example, billboards are the main subject of these standards. However, this grouping includes different formulas. The fact that most of these structures are near the headquarters of the promoted brand or company also affects these processes. Besides, an installation of an outdoor advertising sign considers the value of both fixed and flexible support elements.
The earliest so-called fixed support groups include sample panels and certain types of panoramas. This focuses mainly on those placed near the main headquarters of the promoted company. Flex-support ads, on the other hand, involve banners, signs, and street light pillar posters. All of them in the same conditions as the previous classification. So, taking into accounts all of this, we can easily say that the price for an advertisement installation permit may depend on the city you are located in but does have a standard price of $250 per year.
Ads with an area between fifty and seventy-five square meters (50/75 mts2):
The creation of any type of billboard or outdoor advertising of these sizes involves a higher cost. In short, the permit to install advertisements of these sizes is around $450. Unlike past standards, this includes many more differences within billboards. Overall, their effectiveness doesn’t depend on their proximity to the promoted company.
Because of their importance within the Canadian market, we recommend getting professional advice to get an advertisement installation permit. Besides, you must also take into account the location in which you will place your ad. By doing this, you’ll be able to ensure the success of your campaign and get your money’s worth. This also encourages competition between brands.
Main factors that affect the price of an advertisement according to its location.
Other government sources take into account other standards to measure the cost of these services. Position and location are the most important factors. From this approach, this kind of permit can validate this tool concerning more specific interurban areas. Overall, the Canadian government sets a standard value of $34.87 for a square meter. This rate is only for advertisements in city areas such as highways and main traffic routes. Such value is also valid for the placement of advertisements in historic or protected heritage areas, green area regions are also part of this.
On the other hand, when it comes to mixed advertisements, the cost of their permit is around $40. These advertisements are those that mix external advertising of different types.
Do you need to apply for an ad installation permit? Find out what BluCactus can do for you.
BluCactus as a marketing agency has a global presence all around the world. In Canada, from our headquarters in Toronto, we assist clients from Ontario, Vancouver, Quebec, Nova Scotia, Alberta, and many more. Our ability to provide outdoor advertising services to companies that need it is very effective. So, if you want to hire us, you can speak with our directors. For this, you can either choose a videoconference or meet us in person.
To promote this, after the first contact the team will create a panel of experts. This will be made up of professionals related to the offline advertising strategy to be developed. One of the characteristic elements of such a phase of the project is the creation of a working budget. This will allow your company to adapt and to know in a specific way the magnitude of the financial resource that it will have to invest. Of course, we will advise you on each of the requirements of the application process for this permit. This includes the type of permit, the rate, the price, and the organized management regarding the period of validity of the same.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world. When it comes to your panoramic design and construction services, we also include the management of the installation permit of the said banner. Besides, all of our clients will get custom guidance regarding the competencies of the company, as well as how to use each of these tools.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of your business’s branding to the creation of content. Our focus is supporting you with the creation of your website or the administration of your social media accounts.
This online marketing agency, based in Toronto, ON, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!
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