What’s the difference between a newsletter, mailing and email marketing?
Ever felt confused about words like newsletters, mailings, and email marketing? No worries—it’s like finding three different paths on the internet, and we’re here to help you make sense of it all. Imagine these terms as different tools for online communication.
Think of a newsletter like a friendly update or a digital bulletin sent regularly. Mailings are like sending things out individually, and email marketing is using emails to share information or promote stuff.
Don’t stress! Our guide will break down these concepts, making it easy for you to understand.
What is a newsletter, and what is it for?
A newsletter or bulletin has become a potent tool that we can use to enhance our digital marketing strategies. In other words, we can use the newsletter to show a positive image of our company.
Similarly, thanks to this tool, we can disclose relevant information about our company’s sector with the necessary professionalism.
Among the newsletter ideas for its efficient use, we can mention the following:
- To send a newsletter, it is vital to ask for consent from the user to subscribe. This way will demonstrate your interest in receiving the information sent by the company.
- The content we send through a newsletter must be qualified to offer our subscribers value.
- The publications must be periodic, that is, weekly, fortnightly or monthly. Thus, we can create an expectation among subscribers to remind them constantly that our business exists.
- We cannot forget to include a call to action so that subscribers can be directed to conversion landing pages, doing so naturally.
- We must always add the option so that the user can unsubscribe whenever he wants. Let us remember that this option consists of permissive and non-invasive communication.
How can we carry out a mailing?
What is mail? Mailing is an advertising format, and we can use it when promoting the products or services of a brand. Mailing campaigns have an obvious objective, and that is to sell. So through this tool, we can massively send discounts, offers and promotions of our brand.
To do this, we don’t use segmentation as such. Instead, we use it as a strategy that focuses on the potential customer’s needs. In the same way, in case of selling or not, we can grow our lists of contacts. We can even find other users interested in advertising.
Similarly, to create a successful mailing, there are specific established guidelines that we cannot fail to mention:
- Submitted images must be optimized so that submissions are not delayed. Otherwise, this could harm your email visibility.
- To send a coherent email, there must be a relationship between the images and the informative content.
- We must write truly eye-catching content, so we must take care of the title to what we will write.
- Simple layouts usually work great, too, as long as we can accomplish the goal of persuading the subscriber. Therefore, for sending promotional items, they must be very visual. However, text can be used if we seek to be closer to the reader.
What can we do with email marketing?
Email marketing is a tool that helps us communicate digitally through leads and customers. For this, we must make use of sending mass emails directly to a contact base. When we carry out this action, it can be for many reasons, especially if we want to communicate a promotion or present a new product or service.
To take advantage of email marketing advantages, we must take into account the following elements:
- We must analyze the structure of email marketing emails, considering both the time it is sent and the devices for which the message has been optimized to generate more leads.
- A significant factor is to segment the entire email list into subcategories that we can adapt to the preferences of our subscribers. This way, we won’t be sending emails to the wrong people.
- Emails must be personalized, even if we simultaneously address more than 100 people. Why? Because personalized emails have 50% higher open rates.
- We can automate the sending of emails once we create subcategories. This will make our work more manageable, and for this, there are many paid or free applications that we can use.
- Specific email standards must be followed to protect the rights of subscribers. Thus, they will have the right to choose whether they want to receive mail from a specific company or not.
- To create the perfect email, we must avoid spam filters so that the deliverability rate is not affected. Similarly, when the emails do not reach the spam folder, we can more effectively measure the results of the email marketing strategy.
Difference between a newsletter, a mailing and email marketing
Understanding the distinctions between mailings, email marketing, and newsletters reveals that each tool holds great potential when used appropriately.
In today’s business landscape, having a reliable communication channel is essential for companies to consistently engage with their customers, fostering retention and boosting visibility.
To avoid any confusion in distinguishing these tools, let’s recap the key reasons for using each:
- Purpose: Periodic communication providing updates, news, or valuable content.
- Effectiveness: Excellent for building and maintaining long-term relationships with your audience.
The newsletter is a digital publication delivered through email, packed with engaging articles related to a brand or its industry.
When users receive such an email, it’s not by chance – they’ve willingly signed up to receive this information in advance. Newsletters are a curated communication, offering subscribers valuable insights, updates, or exclusive content.
It’s like a friendly letter from a brand, building a connection with its audience by delivering content that matters.
- Purpose: Sending individualized messages or content.
- Effectiveness: Ideal for personalized communication and targeted outreach.
The format of this tool is more focused on advertising purposes. Therefore, brands often use it to promote their products and services to a massive database.
- Purpose: Utilizing emails for promotional or informational purposes.
- Effectiveness: Powerful for reaching a broader audience and driving specific actions.
Companies leverage email marketing as a tool to connect with their target audience through email. It’s a dynamic strategy that goes hand in hand with newsletters.
Email marketing serves as a direct line of engagement, allowing businesses to share promotions, updates, and valuable content with their audience. While newsletters often provide a broader spectrum of information periodically, email marketing is more targeted and immediate, aiming to drive specific actions or responses.
Newsletter and mailing, Which strategy is better?
To decide on a newsletter or sending a mailing, you must first define your objectives as a company. Aside from this, it would help if you also determined your target audience.
Thus, if you intend to retain the users who have some frequent activity with your brand, the use of a newsletter may be convenient. On the other hand, if your objective is more commercial, either because you want to promote discounts or promotions, mailing allows to create a more competent message.
Why email marketing campaigns?
Through email marketing, you can develop different marketing strategies. Besides, you can also adapt other actions to each user’s phase. In this way, the chances of impacting more effectively are higher by reaching our buyer persona naturally.
Email marketing can add value to the user through precise campaigns, thus improving the brand’s perception and image. Therefore, it allows us to build a long-term relationship that will give us greater visibility and increase our sales.
Looking for rewarding email marketing services?
After reviewing the differences between mailing, email marketing and newsletters, if you’re thinking for email marketing strategy to be adopted for your company – We’ve got you covered!
Contact BluCactus now! We can develop the best email marketing strategies you can take advantage of for your brand.
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