21 digital marketing techniques that will take the industry by storm in 2021. 2020 was an unprecedented year for many businesses out there. Due to COVID-19, many of them had to cut their marketing budget while some opted to move digitally. In this sense, by taking advantage of digital marketing techniques, businesses did see a small spike in their revenue.
So, if you are wondering what upcoming digital marketing techniques will take the industry by storm in 2021, you’ve come to the right place. In this post, you’ll come across 21 top-rated online marketing techniques that will make a big mark in 2021.
21 digital marketing techniques that will take the industry by storm
The first in this list of digital marketing techniques is SEO. For those who don’t know what SEO is, don’t worry, we will explain. So, SEO or search engine optimization is the process of improving your website’s ranking on the organic listings of SERP.
Today, most marketers think that SEO is dead, and it is no longer going to be the top online marketing strategy. However, this is not the case. Let me give you some statistics in regard to SEO.
- 70% of marketers see SEO as more effective than PPC.
- 61% of marketers say improving SEO is their top inbound marketing priority.
- Long-tail keywords have a higher click-through rate than generic keywords.
- These stats prove that as long as there is a search, there will be SEO.
However, you should keep in mind that SEO is getting more competitive than ever. So, you should pull up your socks and keep on updating yourself with the latest and trending SEO strategies.
No, we aren’t talking about generic blogging. We’re talking about business blogging which is going to be the next big thing. In fact, it’s considered to be the third most preferred content marketing technique for businesses.
Also, marketers who focus on blogging get 13X more results and ROI as compared to marketers who don’t prioritize blogging.
Still not convinced?
Well, let me throw some more stats about blogging.
- 200+ Fortune 500 companies had a corporate blog in 2018
- 80% of the internet audience interacts with blogs.
- Companies that blog regularly get 67% more leads as compared to those that don’t.
- Blogs can also help increase indexed pages on Google by 434%.
This means that blogging has immense power, and it’s one of the best digital marketing techniques.
3. Email marketing
Now here comes our personal favourite digital marketing technique of all time i.e., email marketing. Email marketing has an ROI of 122% which is 4X higher than compared to any other digital marketing techniques in 2021.
So, if you don’t use email marketing, you are losing a good number of opportunities.
Setting up an email marketing campaign can be a daunting task. Thankfully, today there’s a lot of paid email marketing software available in the market. As a result, you can use these tools and easily set up an email marketing campaign without trouble.
Today, 9 out of 10 marketers use email marketing. So, it makes sense that you should start using this digital marketing technique from now on.
4. Paid online ads
We can bet on the fact that paid online ads are not on your top to-do list. If so, you are going to regret that later. Online advertising is increasing at an amazing rate. Besides, companies and brands all across the globe have realized the potential of online advertising. That’s why they are investing more in it.
In 2019, the global internet advertising market was valued at $319 billion. Today, it’s expected to reach the mark of $1,089 billion by 2027. So, as you can see, paid online ads will take the digital marketing industry by storm in the coming years.
With the help of such ads, you can drive website traffic, increase your brand exposure and deliver marketing messages to highly targeted audiences. Online ads are also measurable and don’t put that much burden on your pocket.
So, start using online ads on platforms like Google, Facebook, Instagram, or YouTube.
5. Programmatic ads
Programmatic ads are going to be the next big thing in the online marketing space. We can say this thanks to the following stats. For example, the global programmatic ad’s industry was valued at US$ 3,000 Mn in 2017. And it is expected to reach US$ 29,800 Mn by the end of 2025. This proves that more companies and brands will be shifting towards programmatic very soon.
Programmatic ads are the process of buying and selling ad spaces on the internet by using AI and ML technologies. Such type of ads comes along with several added advantages including;
- Better targeting options.
- Easy campaign management.
- Access to ad inventories.
- Easily to set up and measure.
- Better reach and ROI.
With so many added advantages and benefits, you must try programmatic ads in 2021.
6. Facebook marketing
Facebook marketing needs no introduction. In fact, the entire world is now aware of the fact that Facebook can also be used as a platform for marketing and promotion. That’s why 3 million businesses now use Facebook for marketing and advertising. Besides, if you use this platform correctly, you can also increase your sales and conversions.
But how can you do this?
Last year, around 18.3% of adults purchased products from Facebook. So, by delivering the right marketing message and content, you can also increase sales and conversions via Facebook. Apart from this, Facebook can also help you create your own community and fan base.
7. Video marketing
Now here comes our favorite digital marketing technique of all time. Video content is increasing at a high rate. Gone is the days when people used to read long and lengthy blog posts.
Today, with the average attention span of humans decreasing from 12 seconds to eight seconds, people are consuming video content a lot more. After all, people love watching video content. In fact, 85% of the internet audience in the USA watches video content monthly.
Because of this, some studies show that consumers also want companies and brands to incorporate video content.
This means that video is surely going to make a big move in the coming years. So, if you are not planning to use video content marketing, you should buck up.
8. Influencer marketing
If you want to take your sales and conversions to the next level, start using influencer marketing. Influencer marketing can be a costly affair for small businesses, but mid-size and large brands can easily try it.
According to some research and studies, influencer marketing is expected to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025.
Over the past few years, influencer marketing has been growing. Why? Because consumers have shifted from TV to social media and OTT platforms. That’s why many brands and companies are hunting for influencers who can help them promote and advertise their product.
9. User-generated content
Next in this list of 21 digital marketing techniques that will take the industry by storm in 2021 is UGC.
If you don’t know what is user-generated content then let us explain. User-generated content refers to any form of content produced by the customers of the brand.
If you visit GoPro’s Instagram account, you’ll see tons of content created by GoPro’s users. Such type of content has immense capabilities for increasing the reach, sales, and revenue of a company.
It is also predicted that the UGC market will be at USD 434.03 Billion by 2027.
10. Content marketing
Well, we don’t need to say much on this as everyone is aware of the importance of marketing. From increasing website traffic to getting more conversions, content marketing can help you with everything.
You just need to focus on creating the right content in the right format and delivering it to the right audience. Besides, as of now, you can create blog posts along with video content. These two works like a charm and will give you maximum benefit.
Later on, you can also opt for infographics or any other visually appealing content.
11. Marketing automation
The next big trend that we are going to see this year is marketing automation. It’s estimated that marketing automation will grow by 16.79% between 2021 and 2028.
Due to the digitization of industries, increase in usage of internet and mobile phone users, the demand for marketing automation is increasing very fast. Apart from this, personalized marketing, customer retention for growth, and informed advertising are other reasons for the increasing demand for marketing automation.
In other words;
Marketing automation is a technology that helps brands get rid of their repetitive marketing tasks. This helps the marketing team focus on critical aspects of the campaign.
Recently, we have seen an immense amount of marketing automation in the retail, hospitality, manufacturing, and banking sectors.
You already know that customers won’t purchase a product on the first go. So, what can be done to remind or entice customers to make a purchase decision?
You need to start a remarketing campaign.
Re-marketing is the perfect way to connect with your customers who have previously interacted with your product but did not buy it. It allows you to place your ads in front of these customers when they browse on Google or its partnered websites. This will then help you to increase your brand awareness and reach or remind those customers to purchase your product.
Here are some other benefits associated with re-marketing.
- Easy targeting.
- Focused form of advertising.
- Gives amazing reach.
- Easy to set up and manage.
So, if you have not tried re-marketing ads you must do it now.
If you are looking for a different way to promote your business, try webinar marketing. This technique is so powerful that it can help you generate tons of leads within an hour.
So, what is webinar marketing?
Webinar marketing is a form of digital marketing technique in which you can use video or online seminars to connect with your audience and promote your business. Most webinars work as a lead generation tool by providing free value to a targeted audience.
At the end of your webinar, you can either entice your audience to opt for a paid version of your product or give a sales pitch. On the other hand, you can also talk about the benefits and advantages of your product and how it can make their lives easier.
14. Affiliate marketing
Affiliate marketing is a billion-dollar industry. If you don’t believe us, take a look at the next stats.
- Affiliate marketing accounts for 15% of digital revenue.
- The affiliate marketing industry is expected to reach $8.2 billion by 2022.
- 81% of brands and 84% of publishers are using affiliate marketing in the USA.
- Well-structured affiliate marketing strategies can boost revenue by 30%.
So, as you can see, it makes sense to take advantage of affiliate marketing in 2021.
15. Local SEO
In 2014, Google came up with the pigeon update which focused on increasing the ranking of local-based websites. Since then, local SEO has been growing day after day.
Today, 46% of all Google searches are locally intended. And 56% of online customers in the USA have searched for a local business on the internet. This means that local SEO will be the game-changer in the coming years.
Local SEO is especially more crucial for small businesses that work in a particular region rather than at a national level. While national SEO focuses more on international keywords, local SEO focused more on keywords specific to a particular area or region.
16. Marketing personalization
Marketing personalization is yet another digital marketing technique that will take the industry by storm in 2021. After all, creating a better customer experience has become a top priority for brands and companies.
In fact, customers are now getting frustrated with companies who don’t craft their content around their likes and preferences.
This is where marketing personalization comes into the picture.
Marketing personalization is a technique in which brands deliver personalized marketing messages to each customer. Such a technique helps brands increase their sales and revenue.
We know you won’t believe us. So, take a look at the stats below.
- 80% of customers are more likely to buy a product from companies that deliver personalized marketing messages.
- 80% of frequent shoppers only buy from a brand that personalizes their experience.
- 36% of customers feel that companies should offer more personalized services.
So, as you can see, it’s clear that marketing personalization does come with tons of added benefits.
In 2019, the AI industry was valued at USD 39.9 billion, and it’s expected to grow at 42.2% from 2020 to 2027.
This means that artificial intelligence is here to stay, and it will be booming in the future.
2021 is the right moment to start using AI in marketing and advertising activities.
In fact, companies across different industries like retail, banking, and FMCG have already started using AI.
The chatbot industry will be at around $1+ billion by 2025. In fact, 50% of large companies are heavily investing in chatbots.
Furthermore, 56% of companies believe that conversational bots are driving change in their industry.
So, whether you agree with these stats or not, chatbots will keep growing in the coming future.
Today, most e-commerce websites use automated chatbots to offer a better customer experience.
19. Omnichannel marketing will grow
Omnichannel marketing can also be called a 360-degree marketing technique.
It involves doing marketing and promotion activities across all platforms. This includes search, social, email, website, app, and a lot more.
This strategy enables businesses to reach more customers, grow sales and revenue and increase their brand awareness.
So, if you want to see exponential growth in your business, start using omnichannel marketing from now on.
20. Voice search will increase
In 2011, Google introduced voice search. Back then it was not so popular among people and users.
However, due to the growth of speech recognition technology and NLP, voice has seen massive growth in recent years.
According to several studies, 41% of all internet users use voice search at least once a day. Besides, Google now prefers to show those websites on top of SERP optimized for voice search.
So, if you want to appear on top of Google’s organic listing you must optimize your site for voice search.
21. Mobile marketing
Last in this list of digital marketing techniques is mobile marketing.
This technique is expected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024.
Due to the increasing growth of mobile phone and internet users, companies have realized the importance of mobile marketing.
That’s why 68% of companies have integrated mobile marketing into their core marketing strategy.
If you want to make the most out of your digital marketing campaign, you must focus on using any of these 21 techniques. These can surely take your business to new heights, provided that you use them wisely.
Also, remember that digital marketing is dynamic. Constant changes keep on happening at a pacing rate. So, you should also keep an eye on the ever-changing landscape of the online marketing world.
For this, you can be active in forums and read blogs to help you stay updated with the latest techniques and trends.