What are the digital marketing trends that brands must use to connect with their audience? Brands in Canada currently have a primary objective to connect with the public. Many digital marketing strategies are implemented to achieve viability, higher sales numbers, growth, and reputation. However, managing to connect with the people we want to be our clients and continuing to build loyalty and retain existing customers has always been a constant race.
Having many followers is without a doubt an advantage. Even more, it is priceless to have several followers who are also customers and provide us with sales and positive interactions that help growth.
The potential customer today is more cautious when buying or acquiring a product or service. They like to investigate, review various options, and compare prices and features. Therefore, meeting the needs of the person is paramount, and so it is necessary to connect directly with them.
Likewise, today’s consumer is neither entirely face-to-face nor entirely online. Many choose to establish a first connection virtually and make the sale directly in the physical store.
Whatever the case, brands seek to connect with people to capture them as customers and establish lasting and faithful relationships. We will now explore how it is possible to achieve this.
Marketing trends to connect with the public
Virtual reality and the metaverse
A new way of living and interacting has been encouraged with virtual reality and the metaverse. These allow you to create an avatar that will function in a digital world where you can create virtual connections with other people. These worlds also contain the opportunity to acquire products and services such as real estate, clothing, accessories, and more.
Some classify it as a second life since you can be whatever you want here. Thanks to this, many brands have dedicated themselves to having a presence in the metaverse. This realm highlights haute couture fashion firms, which bill thousands of dollars for pieces available only for this environment.
Virtual reality is excellent for connecting with users and especially for establishing a direct relationship with them. It allows brands to know their tastes, affinities, and preferences.
The metaverse is still booming and promises to continue innovating and improving its user experience. To this same extent, brands are increasingly interested in being included in it, all thanks to the advantages that this direct connection with Internet users entails.
It has been proven that, on social media, a person will follow an account for the valuable content it offers, rather than for its product or service.
Let’s look at an example. A cleaning company that offers services and sales of products has an account that shares or uploads tips for cleaning surfaces, removing difficult stains, and caring for clothes or furniture, among others. It is very likely to acquire followers for the content of the tip rather than for the service offered.
Creating valuable content translates into reliability concerning a brand. This, in turn, means that more people use the brand as a reference, increasing its visibility and positioning itself in search engines, among others.
By offering this type of material, people connect with the brand. The interaction will increase the extent of their interest, thus creating closeness between the public and the company.
Self-management and chatbots
Many companies have resorted to using bots as an immediate response mechanism in customer service chats or to interact with interested parties.
This strategy is less intrusive than phone calls to sell products or services. Most calls tend to be annoying and take away valuable time from the recipient.
Given this, bots are an excellent alternative to connect with people.
At the same time, they also collect essential and relevant data about the profile and preferences of that person who is answering surveys or requesting information.
Video content is here to stay. Currently, content plans for social media must contain at least 2 videos a week. It has been shown that, when compared to other options, this is the one that generates the highest consumption.
Videos that can be uploaded to social media are of short duration, which is more attractive to the viewer. It is possible to gain valuable information in a short time and also stay entertained.
More than 80% of traffic on networks and digital media is due to the presence of video content, which is why it should be used to publicize products and the brand itself.
Every day more innovations arise for editing videos, making them more attractive based on effects, sounds, and filters. This lets us know that video content will continue to grow and represent one of the best digital marketing strategies.
The connection between social media
Another strategy developing in 2022 is connections between platforms. It is no longer a novelty to see the option of stores on social media. Instagram has one, as do Facebook, WhatsApp, and Pinterest, among others.
In the same way, advertisements have become even more important. They facilitate access to digital media and connect us from wherever we are browsing with a store or website where we can make a purchase or have questions answered.
By creating these links, companies can achieve closeness and connection with customers and people who are interested in specific products or services. They can also obtain the necessary information for building a database.
The pandemic left us with many closed businesses and stores that began to ship online or digitally. For this reason, customer service has become more relevant than ever before.
Due to this situation, many companies and businesses that we’re able to recover and reopen their doors switched to hybrid modalities, in which they sell in person and online.
Currently, and as a result of having been in confinement for more than a year, people demand more attention. This service should be personalized, quick, and effective.
Bet on TikTok
Today, TikTok is one of the platforms with the most users. Its strength is video. Whether through slideshows or created content, video is the only option offered. Despite having extended the allowed video duration, the short video is still king.
If we add to this the number of options that exist to create content, among which collaborations and the inclusion of influencers stand out, we will find there is infinite potential to promote the brand.
TikTok was a social media platform for young people since its audience was primarily teenagers. However, today people of all ages interact on this platform, either to create videos or to be entertained.
It offers a chat option to interact with creators directly.
Automated sales involve a process that facilitates a person’s purchase.
However, it also focuses on offering a global service that ranges from sending offers, promotions, and support.
Customers who have pending purchases to process and update databases.
Social media has the option of stories formatted to share actions or everyday things for 24 hours on our profile.
Google is capitalizing on this strategy by incorporating Web Stories to give websites greater visibility. It is closely connected to SEO.
When searching keywords for what we want to find, Google will show us stories related to our search in its results, taking us to sites of interest, thus creating a connection between people and companies.
Voice searching has also gained ground. In today’s world, where the pace of life is increasingly accelerated, and it seems that the time it takes to type everything out is sometimes inconvenient. For this reason, and due to a demand for immediacy, searches using voice commands have become popular. They are perceived as a very personal and easy way of searching for what is needed.
Digital marketing is betting on this strategy because of the agility it presents for frequent tasks.
To learn about other strategies in the world of digital marketing as well as to enhance your brand, do not hesitate to contact us. Subscribe to our monthly newsletter to receive updates related to digital marketing.