Fashion Marketing: Top 5 Strategies to Increase Conversions. For every business, it’s vital to increase conversions. These don’t have to be mainly a sale or transaction. When talking about conversion, we mean those new actions that before couldn’t be done. Thanks to digitization and the rise of e-commerce, we can now think about doing all of them. In the fashion marketing world, we have a great competitive factor to stand out from other brands. Besides, it’s very hard to position yourself in the market without a space or conversions strong enough. After all, if you don’t have them, you can’t promote the reliability of your business for new customers. That’s why today we will show you a simple guide. In it, you will find some strategies to increase your business’ conversions. This way, you will be more successful in the fashion world.
What does the term conversion mean?
When we say conversion, we mean the action of turning one of our potential clients into one who feels comfortable with our brand. In other words, from a client who was debating whether to join our brand to someone who loves our brand. So, yes, even if this sounds like making a sale, some conversion strategies work from a slower and more complex process. This is because its goal is to create a bond with the client more than getting a sale.
Some examples of this are:
- the comments on a blog entry
- the interactions
- the registrations of as monthly newsletter
- The number of downloads of a material
- The likes in your social media posts.
These actions are known as micro conversions and are the initial step to achieve a larger conversion, which would be a transaction. It is important to have a strategy in the world of fashion because it would allow us to bring our clients closer to our brand little by little and offer them something more than a product or a piece, we seek to sell them a room, style, and a whole personality.
A good number of micro conversions will help us define our buyer or customer journey. A customer journey is all the steps through which we guide our potential customers from the moment they meet us to the feedback we have with them after they purchase one of our products or services. That is why conversions are a fundamental element within our strategy and it is important to pay them attention when working.
Strategies to increase conversions for your fashion business
As we said before, the fashion industry is highly competitive. So, to stand out in it, you must have a clear set of objectives, a solid strategy, and attractive content. Only in this way can you grab the attention of your clients.
Below, we will give you a list of strategies that will help you to know what are some of the most successful investments in fashion brands and how you can apply them to be successful in your business.
Personalize your customers’ experience
You must work on a strategy where your clients feel like they found a brand that really speaks to them. In other words, your brand must understand its ideals, motivations, and all its needs. You can’t just have a website to sell products.
No, people expect a lot more, they will analyze your brand to see if it really deserves their attention. So, you must put a lot of effort into it.
The best way to personalize your business is to make paid ads that quickly attract your customers or create various content to interact fluidly and without being forced with consumers.
Landing pages as a strategy
These landing pages can be a great support for your conversion strategies and within your digital marketing. A tool like this seeks to generate an action in the user who visits your website for a very limited time while the client is within our online site.
Most brands use these pages as a place where they can collect data about their customers. This data tends to be their names, their emails, and some other relevant information such as where they live or the topics they want to see.
Once you have this information, you can contact them in the future in an email marketing strategy to encourage them to learn more about your brand and your fashion pieces.
Continuing with the point we made earlier, a mail marketing strategy has been used since the beginning of digital marketing and has not ceased to be in force since then. This is one of the tools that contribute the most to converting your business and increasing its numbers.
Your email can a space where you can share with your clients all kinds of information. For example, new offers, important announcements, let them know about new events or remind them about those products they didn’t end up buying.
You can feed your customers with a large amount of content from their inboxes and offer them special offers for taking a particular action. Play all your cards to build loyalty, bond, trust, and high awareness of your fashion brand.
Content marketing as the king of your business
Content is the centerpiece of the success of any business in the virtual world. From the work you do on your social media, your blog, or even on videos on your YouTube channel. The creation of content is the decisive factor when it comes to promoting an action or a converter on the part of your client, visitor, or user.
You must understand who your client is before creating a content strategy. For example, you must know their most liked topics. This is because if they like your brand, they may want to create a bond with it. Don’t miss this chance and look for ways to stand out from the competition. Let them see that you’re not just another brand that wants to sell.
For this, you can create a copywriting strategy following the objectives of the SEO department.
It is essential that your business not only has a great marketing strategy designed from only the visual and those elements that are attractive to the eye. It is also important that they have a voice, a message, and a personality that allows your customers to easily connect with your brand even if they are not converting on the first encounter. Build a relationship of friendship and closeness with your clients before starting to sell pieces of clothing.
Smart use of coupons and discounts
We all like coupons and discounts, even those fashionistas or fashion lovers will find that your brand is more attractive with the offer of one of your garments or a coupon redeemable in any of the pieces. This is one of the oldest strategies to increase conversions and sales for a brand. However, it is important that you also do not abuse these promotions because you could reduce the level of your average sales order.
As a tip, don’t forget to segment your customer database before creating a promotion or a coupon. This way, you can reward those clients who have been following your account for more than 6 months. This can also apply to those who are part of your newsletter or the ones with the most purchases in a year.
Brand image is key, Increase Conversions
Your brand, its reputation, how it has grown in different platforms and media means a lot for your strategy.
If a business doesn’t have a good opinion from customers, its popularity may not grow at all. As a result, its conversion will also remain low.
Look for ways to improve your reputation and your brand image.
Partner with other clothing stores that work in the same segment as you, or that have something similar, and seek to help each other to have more conversions and more brand followers.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.
This online marketing agency, based in Toronto, ON, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
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