Snap Ads: How does Snapchat advertising works?
Snap Ads: How does Snapchat advertising works? We know that the giants of social media are Facebook and Instagram. However, Snapchat is far from being a platform to be ignored. Much less in digital marketing and as a strategy for your company or business.
Doing a brief refresher, Snapchat is a messaging application launched in 2011. It offers multimedia support for photos and short videos that only last 24 hours. Users can send these to their contacts or groups or upload them to their profiles. And if they want to keep them, they can save them in a private gallery.
Its most attractive tools are its augmented reality filters. In fact, they were the first to incorporate this option. On the other hand, they created Geo-filters, which help the positioning visibility of the content on the platform.
Its main audience is young people, with most of them around the ages of 14 and 24. This app is very popular in the United States.
Snapchat and advertising
Before starting, let’s talk a little about numbers.
You may be surprised to know that Snapchat now has an average of over 230 million daily active users.
As you can imagine, these aren’t bad numbers if you consider its main competitors, Facebook, Instagram, and TikTok.
Therefore, knowing this and that most of its public is young, it’s a great idea to take advantage of it.
Advantages of advertising on Snapchat
Faceless competition Despite its attractive numbers in terms of active users, it’s still inferior to its competitors. However, this detail represents a positive point. After all,a minority of brands are present on this platform, which could make it an exclusive space.- Ability to reach new audiences This is a platform with mostly young people, who, in turn, spend a large part of the day within the app. As a result, this offers an excellent opportunity to attract new customers and followers. You can use fun formats to capture that attention and interestingly publicize your product.
- Simple dynamic Snapchat’s format is still simple and easy to consume compared to other platforms. After all, it’s ephemeral, and their photos/videos don’t last a long time. Therefore, people can quickly get the message and understand it.
- Offers authenticity Stories on social media have always been the sincerest sample of our reality. After all, it’s an opportunity to share authentic moments without much editing of our day today. And Snapchat is practically a story factory thanks to the formats it works with and offers to the public. Because of this, connecting through these will not be an impossible mission.
How does advertising work on Snapchat?
Connecting with a specific audience
Knowing the average age of the platform’s frequent users, a tacit segmentation automatically occurs. So, if your main target is this audience, well, congratulations. You have an excellent place to interact directly with them and increase brand engagement.
Displaying the brand creatively.
Even before its competition, if something has Snapchat, it is a wide graphic material to create content. Therefore, you have a great opportunity to show your products or services alongside your branding. This way, you can capture the public’s attention in a creative and attractive way.
Linking to your website
Thanks to the option to include links, you can use it to make users click and go to your page. By doing this, they’ll be able to learn more about your brand and what you offer.
Promoting events
If your brand organizes and celebrates events as a marketing strategy, this platform also works to promote them. This is all thanks to its options in terms of editing and customization.
Snap ads
Snap Ads are videos in vertical format, with 10-second ads located in the stories section. They offer short advertising space to promote your product or service creatively. Thus, generating an opportunity to achieve engagement and visits to your website.
The main objective is to generate a type of advertising that is not intrusive and has the desired impact.
Content Options for Ads
These are the formats that you can incorporate into your digital marketing strategy within Snapchat:
- Collection Ads: Consists of displaying a series of products simultaneously. All while offering the option to navigate the site and connect with the brand to buy or learn more about what is on offer.
- Virtual Reality Lenses: One of the great attractions of Snapchat is its lens filters. These draw a lot of attention and are widely accepted by the public, making them an excellent option for interaction.
- Filters: Another ideal way to connect with the public is through filters. Incorporating a filter associated with your brand is an attractive option, the use of which is a promising opportunity to share with other users.
- Commercials: incorporating short commercials through videos that cannot be skipped is a bit forced but effective for visibility.
- Geofilter / Promoted Geofilters: Geofilters are images that appear as frames in our image or video when we are in a certain place. This strategy consists of promoting it and making yourself known through this fun option.
- Snapcodes: They are advertisements placed in a format very similar to QR and invite you to scan them to discover their content through the application.
As you can see, Snapchat is a great app for direct audience interaction while also being able to make important connections.
Its advertising strategy is to appeal to entertainment and fun.
So, if your brand adapts to these parameters, don’t hesitate and add it to your digital marketing strategy.
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![BluCactus - How to start a lifestyle Instagram account? Social media became an extension of our lives. This is where we post more about what happens in our day to day, our achievements, what we do frequently, and what we yearn to do. Fashion and lifestyle influencers' Instagram accounts have become much more popular in recent years. We left bloggers behind and now have a more direct and intimate perspective with women and men talking about what they do, the clothes they wear, and the best advice for you. If you are here, it's because you're interested in becoming a lifestyle and fashion influencer. For this, we will give you some tips that will help you achieve it in a very short time and with minimal knowledge. Pick a niche that fits you For an Instagram account to be successful, you must focus on a community with similar needs and desires. In other words, you must find those people whose needs have been ignored, better known as a niche. Once you do, your goal must be to fulfill and meet them. Because of this, you must meet these people, and you can do so through a group with which you identify with or are passionate about the meeting. For example, tourists, low-budget fashionistas, or lovers of minimalist remodeling. In this way you will get followers who love your publications, are loyal to you, and allow you to grow quickly. Create an impactful name The name is everything, don't be afraid to play with interesting and bold words that allow you to stand out. Of course, this name must relate to what you do or represent. Otherwise, it could be very confusing. It must also be something easy to remember and with a good hook to attract all the people that you consider ideal for your account. Caption’s worth reading, How to start a lifestyle Instagram account? The captions, or copy, are the relevant factor of everything. Not all you need it's a beautiful photo and a good aesthetic, it is also important that you have something valuable to say and relevant to the community you are targeting. Ideally, your caption should be inspiring, brave, and a little funny if possible. Also, it shouldn't be too long because it could make people not want to keep reading. Public constantly but without tormenting anyone Publishing in social media is a constant and peaceful task, one you will not grow overnight. However, you must do it often to keep your audience up to date with your business. This way you can start to gain more followers little by little. Nonetheless, don't forget that people can also feel suffocated if they only see photos of you on their feeds. Give them space to care about you and what you do. Use hashtags Infallible strategy for the growth of any social media accounts today. Hashtags are a characteristic element of Instagram and you should use them wisely for your posts. Some research claims that 3-5 hashtags per post are better. That's why it's best not to overload your captions with so many hashtags. A tip that some micro-influencer use is to include hashtags in the first comment. This way, they have more space to use and without disturbing the readers within the caption. Interact with your users, How to start a lifestyle Instagram account? Talk to your audience, ask them what they want to see and what they want to know about you. Social media is characterized by the feedback and connections that you can create between people. Don't forget to answer their comments, thank them and be kind to all of them. Ask their opinion and they will feel very taken into account. Create alliances with other influencers The best thing about social media is that many are trying to grow and connect. As the saying goes, "together we are more" and this is not an exception for networks. Seek influencers within your same audience, with similar followers, to make alliances where both benefit and have fun. Make contacts, join forces, and beat everyone. BluCactus, your ally in Digital marketing BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world. BluCactus will accompany you in every step that your brand takes. This goes from the creation of your business’s branding to the creation of content. Our focus is supporting you with the creation of your website or the administration of your social media accounts. This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website! If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter. [av_promobox button='yes' label='Get a Quote' link='manually,#contacteme' link_target='' color='custom' custom_bg='#1793C7' custom_font='#ffffff' size='large' icon_select='no' icon='ue800' font='entypo-fontello' box_color='custom' box_custom_font='#ffffff' box_custom_bg='#333333' box_custom_border='#333333' admin_preview_bg='' av_uid='av-2irhiu'] Quote your project to let us create your Social Media project to increase your audience and sales today! - banner](https://www.blucactus.ca/wp-content/uploads/2021/06/Blucactus-How-to-start-a-lifestyle-Instagram-account-cover-page.jpg "Blucactus-How-to-start-a-lifestyle-Instagram-account-cover-page")
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