How much does it cost to advertise on Facebook (and how to lower its cost)?

How much does it cost to advertise on Facebook (and how to lower its cost)? Every day, all kinds of ads become famous, whether they’re paid or not. After all, they’re simple and beneficial when it comes to their use that the return on investment. That’s why, today, many companies are choosing to implement them within their strategies.

Today, we’ll give you all the information you need to know how much it costs to venture into Facebook’s paid ads. But stop right there! I know what you’re thinking, “Oh, I already know they’re expensive, it doesn’t matter”. Well, what if I told you that there’s a way to lower their cost? Don’t believe me? Keep reading and you will see.

What is the CPC?

Before talking about the process of creating ads on Facebook, you must know some terms that will facilitate your work as the creator of ads.

We will talk about CPC first. The CPC allows you to calculate the cost for all the interactions that your ad has based on the number of impressions and the final cost of the investment you make to publish it.

The term in theoretical matters is much more complicated until you put it into practice. As you keep reading, it will be easier for you to understand what CPC is about and why you must take it into account when creating your promotion budgets.

How to lower the cost of your advertising on Facebook?

We already understand a little more about the basics that you have to know to start advertising on Facebook. As for how to create your first publication, there are a thousand ways to do it and they are all correct, everyone decides how to do it to obtain the best results.

Here are some secrets and tips to lower the costs of your budget when creating advertising on Facebook.

Segment audiences correctly, advertise on Facebook

Both for a business and for the ads you hope to make, you must do a good targeting job.

The audience you have is the conglomerate of users who will see your ad. So, if you offer this content to the wrong person, your message will not be carried well. One tool to prevent you from making mistakes is the Business Suite.

This tool within Facebook will allow you to have a better understanding of the demographic information, behaviors, interests, and tastes that your potential clients may have.

Use attractive and optimized images, advertise on Facebook

An image says more than a thousand words, and this in social media and advertising is still relevant. That’s why our main advice is that you invest the time and materials necessary to obtain attractive and quality images to capture the attention of your audience.

These images must do not appear as a commercial or something that as a user you don’t want to see. If you can’t make a positive first impression, audiences will likely never be attracted to you.

Another tip is that if you can’t create attractive images yourself, try looking in a professional and free images bank. In it, you will find hundreds of free-copyright images ready to use. On the other hand, try to use as little text as possible in your images. Instead, create a fun and unique photo to grab your audience’s attention.

Write a good copy, advertise on Facebook

Every day, thousands of brands look for content creation and copywriting experts. You may be asking why? Well, this is because they recognize the work of an expert in the area of ​​marketing. After all, it will help them boost their sales quickly by attracting and communicating effectively with their users.

That’s why we recommend seeking to appeal to the emotions of your clients when copywriting. Don’t be so rational and connect with them on an emotional level. For this, you can start by offering them something that will change their lives and give them endless benefits. Don’t forget to add the tone and personality of your brand into your copy. This way, you’ll be able to get closer to them and not just to achieve a monetary conversion.

Final advice

Finally, our last tip will be to remind you that the only way you can optimize your ads is by knowing your audience. So, if you don’t know them, now’s the time you must do so. Start by finding out everything about them and learn how they communicate. After this, you can then create your texts, images, copy, and your Facebook account. This way, your whole page will focus on that user you want so much. Let them see how you’ve made for them!

Now that you know how to lower the cost of Facebook ads, and how they help your business, you’re ready to have some fun. Let your creativity and desire run free to boost your business. Get great benefits with the help of promotions and digital advertising on one of the largest social media platforms in the world.

BluCactus, your ally in Digital marketing

BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

This online marketing agency, based in Toronto, ON, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

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