How Often Should You Post on Social Media in 2021? A guide to up your social media game
When it comes to business, social media can help us share and spread our brand’s message. Marketing strategies in these platforms tend to be highly successful due to their easy diffusion and wide reach of people. However, the posting frequency it’s also important and it’ll determine the reach of your content. That’s why today will unconver how often should you post on social media.
Before anything, you must first understand how each platform works to grow your business within social media. For this, you must know their functions and dynamics as well as their audiences. No platform is the same as the other. Every platform has its own set of algorithms and targets. As a result, the same campaign you carry out on Twitter may not work on Instagram or LinkedIn.
Because of this, you should define three basic aspects. First, you must establish your brand’s objectives, then optimize all your content. After this, you must also establish your target audience. By doing this, you would be ensuring your campaign’s success.
Today, we teach you how often you should post on social media to take advantage of it. For this, we will focus on platforms such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
How to publish every day on Social Media?
The main factor within social media marketing and advertising strategies is the content’s relevance.
By this, we mean both its importance to users and how up-to-date it is. In this sense, you must keep your content as up-to-date as possible always offer new and relevant content.
Different specialists affirm that to correctly spread your content on social media, you need to create a snowball effect.
This effect is about how easy or fast a post is shared between people. A user sees one of your posts, likes it, and then shares it with others.
By knowing this effect, you can start to create strategies to post frequently on social media.
Tips to post frequently on Social Media
- Design a Social Media Marketing strategy: By creating your strategy, you will know the steps you’ll need to take to achieve your objectives. However, for this, you must first establish them according to the platforms you will use. These objectives will allow you to figure out what you’re going to post and how to do it. After this, you’ll be able to measure all your campaign’s success.
- Document Your Social Media Strategy: Keep track of your social media strategy, as well as your editorial strategy. This will help you to keep track of every topic you have handled so far in your posts. With it, you can also figure out what to post next.
- Queue your posts to be shared automatically: Different tools help you post your content and thus, avoid spending all your time on social media. For example, you can use a post planner for each social media platform of your choosing. This way, you will save a lot of time and effort.
Be sure to learn all the tips and tricks foroptimal social media planning. After this, you can start studying how often should you post on social media. Remember that every platform is a world on its own, and like any other world, it has its rules.
Keeping these rules and user preferences in mind will be the difference between your marketing’s campaign success and failure.
How many times should you post on Facebook each day?
Facebook’s users are the most active social media users in the world. With over 1 million users per day, this platform offers a large number of people to work with. In turn, this is a great opportunity to gain new customers and explore new markets. Because of this, it should be your first choice to increase your brand’s social media presence. After all, it not only has many users but also benefits.
Experts recommend this platform to carry out organic social media advertising. This way, users will be able to easily access and pay for your products/services. As for the posting frequency on Facebook, this will depend on your company’s size.
If your business is a large brand, posting once a day is more than enough. Otherwise, you should post at least 5 times a day. However, it’s not about posting just because. Discover what your followers like best and optimize it to reach more people.
How much should you post on Twitter each day?
Twitter is the perfect social media platform to stay at the forefront of current trends. Thanks to it, you will always be aware of what’s happening around the world. It also allows you to keep in touch with your followers and offer them different kinds of content.
The best way to increase your presence on this platform is by using hashtags correctly. This way you’ll get more people interested in your content. When it comes to the posting frequency on Twitter, it depends on your business objectives.
If your main objective is to be present on this platform, you should post at least 3 tweets per day. If instead, you want to live in the user’s mind, you should post at least 5 times a day.
How many times should you post on LinkedIn per day?
This social media platform focuses on professionals around the world. New and more users join this platform daily which allows it to become a platform you shouldn’t ignore. It currently has over 260 million daily users, making it the perfect platform to find new clients as well as talents for your business.
If you want to do business in a B2B or business-to-business format, LinkedIn is perfect for you. On the other hand, you don’t need to post content too often on this platform. In fact, experts recommend doing it once every working day. Here’s a tip: always post at the beginning of the week, that is, Monday. This is the most powerful and attractive day to post content for your users.
Another one would be optimizing your profile. LinkedIn works as your cover letter in the business world, because of this, you must take special care of it. This way you will attract new prospects interested in your business, thus make yourself known.
What is the best frequency to post on YouTube?
As a platform with over 100 million registered users, and thousands of unregistered ones, YouTube is today the most important platform. This is a platform with an immense reach in terms of the endless number of clients it offers.
There are many ways in which you can use it to advertise your brand. Today, it’s the most visited website in the world after the search engine giant Google. Here, you can find content about anything you can imagine. What’s great about it is that it also allows you to place your ads on videos outside your brand.
So, about the posting frequency on YouTube, you should post at least 1 video per day. However, before posting anything, you should first find out what your target audience likes best. For example, if they like to watch a video per week or a video per day. All in all, it’s best to post around 2 or 3 videos per week.
How much should you post on Pinterest each day?
Women reign on this platform due to its ability to easily showcase and promote products. Pinterest works as an online catalogue that allows you to create boards about certain topics and interests. Most often than not, those who use it the most are personal brands and bloggers.
So, how often should you post on Pinterest? Experts agree that it’s best to post at least once a day. Don’t forget to do it fairly to ensure all your Pinterest boards stay up-to-date.
We also recommend using its new updates and features, such as stories and tags, to your advantage. The latter are the ones that control the movement of all users on this platform. Thus, you must always use them to become better known among active users.
How many posts do you have to publish on Instagram per day?
We could say that this has become the favourite platform of all users around the world. Today, Instagram has over 1 billion active users, and that’s just during a month. As a result, this is a great place to advertise your business, products, and personal brand.
Being such a visual platform, you must be very careful to post attractive and dynamic content.
In this sense, you must showcase designs no one has ever seen before to grab the attention of new users.
As for the posting frequency on Instagram, try to do it at least twice a day.
Different experts say that a daily post is more than enough. However, your timing within this platform is a vital aspect to improve your engagement and interactions. So, you should post from 3 pm to 4 pm and 2 am for those users who stay late on their cellphones.
Don’t forget to use hashtags and do an in-depth study of this platform’s algorithms. Social media, your company’s positioning, and presence are all based on the algorithms and rules that it handles.
Because of this, we recommend reviewing this guide to master Instagram’s algorithms to boost your business.
On the other hand, you must have in mind that for your social media strategies to be successful, you must use different platforms at the same time. Only in this way will you be able to offer your users the best value possible. So, don’t forget to often post on social media and study its algorithms.
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