Learn how to build a high-converting email marketing funnel. Email marketing has truly proven to be one of the most effective methods of influencing leads at all stages of the buying process. It runs as a rail track which enables you to seamlessly transport your future customers from point A to point B without having to worry about them getting lost.
This is why it is one of the most common strategies that work best when it comes to attracting customers through emails. Using email marketing as a way to increase your sales can result in a huge revenue stream, conversions, and ways to build links better than any other.
Through this step-by-step guide, we will explain how to create, with the help of inbound marketing, a sales funnel in your marketing strategy. After this, we know you’ll be able to attract new buyers and reach more customers.
What is inbound marketing?
First things first, you need to know what inbound marketing is. This is a type of discipline that uses marketing and advertising tactics in a non-intrusive way. This means that you approach the customer in a way that isn’t burdensome and annoying.
Once you approach them, a purchase process will begin and you will accompany them until the end of the transaction.
The goal of this type of marketing is to locate all those users who are starting the purchase process and accompany them during the whole process.
This will allow you to ensure complete sales and the complete satisfaction of your customers.
Some advantages of inbound marketing are:
- Reduced expense which in the end means higher ROI over time.
- It creates higher trust and credibility with that said it reduces the amount of risk consumers associate with your brand.
- It generates quality traffic and leads with this targeted approach you are more likely to attract leads who are truly interested in what you offer.
What is a sales funnel?
Now is when you should pay the most attention, so, what’re a sales funnel? This consists of the process your clients go through once they discover you. This process is divided by a series of steps your client must take from the moment they contact your business. In other words, it helps you understand what potential customers are thinking and doing at each stage of the purchasing journey.
Each of your potential customers must go through several steps in their shopping journey before they complete a transaction. One of the best ways to take advantage of some activities and steps of this path is with the help of email marketing.
Email marketing is nothing more than all the traditional marketing tactics translated to emails. With the increase in the use of digital tools, a part of your marketing activities and strategies must happen on the internet to guarantee success.
What are the stages of a sales funnel for Email Marketing?
As you already know, a sales funnel consists of the steps a user takes once they discover your brand. So, it starts from the moment they find you, till the moment that they purchase and become a loyal client and even then the journey has not ended. If this sounds confusing don’t worry, we’ll explain all of these steps in more detail. This way, you’ll be able to start planning all your tactics and strategies. The results? An amazing increase in sales.
Discovery, marketing funnel
This is the first phase of the entire process within the sales funnel. How can a person buy from you if they don’t know you? This step is crucial when creating awareness of your brand, this is the moment you get to show all your potential customers the different products and services you have to offer.
At this point, the user is curious about your brand and, maybe unconsciously, creates a need or desire that can only be satisfied with some of your products and services. From now on your goal is to catch their attention, and give them all the information you need to hook them. However, remember to not be too pushy when trying to sell them something. Otherwise, you could scare the customer away.
The first thing you should do is start working on your content and make it persuasive and attractive for your buyers. Talk about your industry, the sector, how your company works, the benefits of your products, and any entertaining topics relevant to their needs and wants. This will allow you, if they are interested in you, to get their contact information through your website or digital platforms.
One of our useful tips is that you use some type of offer or special content to collect their information and start the first contact through a welcome email.
In this stage, the potential client already knows what they need or want. They´re starting to look for solutions. As a result, you should take a more direct approach. For this, we’ll show you how you can bridge that gap with your products or services.
The client will want to know each of the advantages of your brand and how it will be able to solve their needs. The content, both from networks and from your email marketing campaigns, is essential to ensure that the user fully understands your potential and what you can offer. And this is the perfect moment to start educating them about your brand and offering them the best solution for their problems.
This kind of email will help you strengthen the relationship that exists between your brand and those who are subscribed to your newsletters. A very important tip is that the messages should be as personalized as possible. Don’t take it literally, this doesn’t mean that you must write every single email by hand. However, you must always take into account the behaviour of your contacts. For this, you can start by reviewing reports and data analytics. Take a close look at your past campaigns and don’t rule out trying to gain once again those users that left.
Conversion, marketing funnel
Once the user has carefully reviewed each of the products, services and has begun to evaluate the options they have, they will be ready to satisfy their need.
This could translate into a direct purchase, however, the user may still have some doubts.
That’s why you should start working on all your emails to motivate customers to finish the purchase conversion.
Send personalized emails with discounts, with personalized advice, or do something more direct to finish capturing the customer’s attention.
Very well! you’ve made it to one of the last steps of the sales funnel. Here you have already made the purchase, your potential customer is now one of your buyers. This is the moment that you must draw them in and make them stay with you and feel comfortable purchasing in the future.
This is a point that you shouldn’t take lightly in your marketing strategy. Learn how to build a high-converting email marketing funnel. After all, although it’s one of the last processes, it doesn’t mean that it’s the end of the road. From this point on, it’s important to start working on the loyalty and retention of your customers. For this, you must work on your content, send a “Thank You” email for their purchases, allow your users to give their opinion, and take them into account.
From now on you can have automated emails for each type of information about the different products. Share news, social media posts, new products, or new blog posts. Give your loyal customers certain special benefits, run contests, special coupons, birthday offers, or even messages to subscribers who visit your website for an extended time. You could also work on unreleased products and allow your clients to be brand ambassadors for each of your special services. Make them a crucial part of your business.
Start designing your funnel
You already know what you need to start working on a sales funnel through email marketing strategies. We have explained each of the basics to implement the best tactics and achieve the highest number of sales.
Even if it’s impossible to create an exact formula for the success of your sales funnel, you’ll need these tips. It’s the only way you will ensure an amazing email marketing strategy to get more clients.
Step 1: Definition of forms and data collection areas
Here it would be very important to start thinking about where you are going to get the data of potential clients. Start planning which are the pages of your forms and for which contents you will have these active forms. You can create different landing pages for your clients to fill in the special contents with their data.
Lead captures occur in various ways, some do it within blogs, others make redirects from social networks. Attract them with valuable content and make it more relevant to them. Through this channel, you can offer digital gifts, tools, and knowledge that is better adapted to the needs and wishes of your users.
Work on having attractive and dynamic forms. Our advice is that you keep each of your forms as short, specific, and concise as possible. Otherwise, your followers will likely prefer not to fill it because it would be way too time-consuming, and time is of the essence.
If you are going to deliver a guide or a gift card, you can request more details such as name, surname, address, date of birth, and so on, but you must keep it simple and only collect the smallest and most important data such as email and first name. The rest of the information is not that important yet but can be used in the future.
Step 2: List Segmentation
Segmentation is one of the most important factors in every aspect of marketing. Segmenting means grouping customers who have similar characteristics, needs, and wants. Some are segmented by age, gender, purchases, and the content they like.
In your marketing strategy, this segmentation will be easily seen in the lists of email marketing platforms. This allows you to see the data of all your clients in a defined way. As a result, you can manipulate it to obtain a specific behaviour.
Don’t worry, the lists can be updated and keep importing more contacts. Worrying about each of the segments on the list should not be one of the main problems. If you need to add new people or if you have to create a new list with the characteristics and behaviours of a new group, you can make a new segment just for them and start sending the emails.
Step 3: Shipping Flow Development
A drip email occurs when you create a triggered sequence of automated emails. Email marketing automation is ideal to start planning content and facilitate each of the steps for you.
Creating automation is not complicated since it will make it easier for you to send content and work as little as possible to send them new information about your products or services of your brand.
Learn how to build a high-converting email marketing funnel. Ideally, your flow process begins with the invitation or welcome to a list of brands and products.
Then you need to start with the motivational work to get their attention and ultimately the purchase completion emails. Once that’s done, you can work through the customer loyalty and retention steps.
Step 4: Monitoring
Learn how to build a high-converting email marketing funnel. Once you’ve sent all of your emails, it’s time to monitor your followers’ reactions to them. Experts affirm that if you have around 12% and 17% of people opening your emails, that’s a very good sign. This will easily allow you to realize how loyal are your clients.
Another way you can do this is by checking who clicks on your images or hypertext. This is the perfect way to know your subscribers and adapt your future messages for new posts.
You can also create options for routes or flows and even for new messages. This could help you cut the leaks and result in higher conversion rates. It is important that you use the content to make a lasting relationship with your customer built with trust and attention to detail and always try to keep it as personalized as possible.
Step 5: Restart Shipping
Now that your client has bought your products and sent you their “thank you note”, the process starts once again. However, in this case, you must strive to get new subscribers and better results.
From now on, the whole process will be easier and more effective for your brand.
With practice, you will be able to turn your prospect leads into repeat customers like a well-oiled machine.
This is truly vital for the success of your business. Only this way will you indeed be able to increase your conversion. Learn how to build a high-converting email marketing funnel.
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