How to create ads with influencers on Instagram. Influencer marketing is growing, so much so that many brands are using it regardless of their sector.
In fact, today many companies have opted for this type of marketing to advertise on a platform as well-known as Instagram. That’s why, if you have a business, knowing how to advertise with influencers will allow you to achieve better positioning and other benefits.
How to work with influencers?
An influencer marketing campaign on Instagram can work very efficiently. The key is to know how to do it. Surely, when you see this post, you will ask yourself: What can this type of marketing contribute to my business?
The reality is that influencer marketing allows brands to connect with their target audience more easily. Besides, one of its most notable characteristics is that this connection can be more authentic than when using conventional advertising.
Today, brands instead of selling directly to their consumers have the opportunity to create ties with influencers. This way, they’re the ones in charge of selling the product. You may not be completely confident in this type of marketing yet. After all, it’s still pretty new and very different from traditional marketing. However, influencers have the power to create a closer relationship with their followers by sharing aspects of their life with them.
They also can make them believe that we know them in person. This way, when they recommend a product or service, the audience usually listens to them as if they were their friends. All of this is thanks to the credibility they have been able to consolidate through communication channels such as Instagram.
At the moment, Instagram has over 500 million active users per day. Nonetheless, the data we care about is that 90% of those accounts with the greatest interaction follow at least one company. This must be one of the reasons why this platform is now the favorite of influencers.
Most users who buy online, before making any decision, check this platform to look at their options. This is even more obvious in the fashion and beauty industry.
How much does an advertising campaign with influencers on Instagram cost?
Famous Influencers with a greater number of followers charge a large amount of money to publish an image with a product on their profile. Because of this, influencer advertising prices are subject to the recognition that the influencer may have on social media.
For example, Kylie Jenner has charged up to $1 million for a post on her Instagram account. Of course, not all influencers will charge this sum of money for their posts. After all, the price will vary according to certain factors.
Followed by this, one of the most relevant factors is engagement. In this case, many brands only work with influencers who have a reach of 10% or 20% specifically in this metric. This is one way to ensure that the influencer’s followers are interested in what you offer.
How to promote your brand with influencers?
After all this, you may already understand how influencer marketing works. If so, now it’s time to learn how you can take advantage of this tool:
Make budget decisions
Do you consider that influencer marketing on Instagram is the best option for your brand? If the answer is yes, the first thing to do is to set your budget. Here, have in mind that the fees can be very high or moderate. It all depends on the type of influencers you choose or other factors.
Also, it’s important to note that influencers will charge for stories and standard posts separately.
However, if you don’t have a big budget, you can work with micro-influencers. These types of influencers have a follower base that can be considered relatively small. In general, it’s around 1,000 and 10,000 followers. Regardless of this, their posts have a high level of engagement.
This can be a very useful option for small and medium-sized companies. After all, micro-influencers can have an opinion on a specific audience.
Now, if you have a higher budget, you can work with influencers with a greater number of followers. Before you make any decision though, have in mind that sometimes a high level of engagement is more important than a high number of followers.
Do your research to select the right influencer for your brand
Once you’ve set your budget and determined how much you can spend to advertise with influencers, you need to do a thorough search to find the influencers that your brand actually needs. To do this, make sure that the demographics of the influencer’s followers match your target audience. Also, verify that both their interactions and number of followers are real.
This last factor is very important since many frauds around influencer marketing have been revealed. This is because there is the chance of being able to buy “likes”, as well as comments created by bots.
Today many influencer accounts can give the impression of quality and achieve connection with the audience. However, the truth is that they won’t help your brand at all.
One tip that we can give you is to take a look at the comments of the influencer’s account. If you notice that these comments are too generic and don’t fit into a real conversation, you may be in front of bots.
Another point that you should detail is the kind of campaigns the influencer has worked in before. The influencers with the best reputation have earned this status for the responsibility they show when making their collaborations. Besides, they also feel empathy for the interests of their followers, and in turn, only create promotions to brands that can create interest in their audience.
Contact the best influencer for your brand
Choosing the ideal influencer for your brand can be a multi-day job. However, once you find the one, you must get your proposal across. In this case, we can’t fail to mention how easier it is to contact micro-influencers than big ones.
Micro-influencers can be sent a direct message or an email to the email address that appears on their profile. On the other hand, to contact great influencers, they usually work with agencies that work as intermediaries. In the same way, to know this information, you should review the information on their bio.
So, whatever option you choose, when making your first communication you should explain what your brand does and ask for their rates. Also, you must make known what your campaign consists of, the type of content, number of posts, and everything necessary to be able to create a successful advertisement.
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