How to Design a Professional PowerPoint Presentation? Although PowerPoint has been used for a long time by schools and universities, the program is also ideal for creating a professional presentation for your company.
So, if you need to make a presentation for your business this week, PowerPoint can help you do it. In this post, we will explain the step-by-step design of a professional PowerPoint presentation based on your company’s objectives.
How do you design a PowerPoint presentation from scratch?
Making a professional PowerPoint presentation design from scratch is not as easy as it seems.
To look professional, a presentation needs to be well-put-together so that information is provided in a consistent manner.
Additionally, you should add fonts, animations, infographics, graphics, and other original elements to help bring your presentation to life.
So, to design a professional PowerPoint presentation, here are the steps you need to take:
Prepare the content and structure of the presentation
You can have the best design in the world for your PowerPoint presentation, but without well-structured content, the presentation won’t make a very big impact. If your PowerPoint slides contain a lot of text, they may look cluttered, and you’ll have to work more to arrange them.
Therefore, the best thing you can do is select all the content you want to talk about and synthesize it. To do this, you need to think about what your audience wants to know, and how they wish to receive that information. Also, you need to think about what you want to convey.
What does the audience need? A long presentation? A slide with photos and other elements? Do they understand the content better through graphics?
These are questions to ask yourself before you start creating the presentation.
Define design elements
So, if you’re doing a data presentation, you need to decide whether you’re doing a layout made up of text pointing out essential data or graphics.
Remember that the text is necessary to provide a lot of information, but too much of it can make the presentation boring.
Add a communication strategy
To capture your audience’s attention and keep it from start to finish, you must apply a communication strategy. The idea is to make sure they can understand everything that the presentation contains and memorize the most relevant points.
Through a communication strategy, you can:
- Create inflections to attract attention.
- Highlight the most vital points.
- Generate emotions to connect with your audience.
- Convey your message clearly.
- Help the audience remember the information you have provided.
Although good copywriting is essential, it will not be enough to make each point. It is also necessary to have a good design applied to all slides so that you maintain consistency and don’t confuse the audience.
As design tips, we recommend:
- Varying the fonts.
- Adding a change in colours.
- Adding a large number of slides to include all the necessary information.
This will give your presentation a more professional look.
How do you improve the design of your PowerPoint presentation?
The previous steps are essential to creating a professional PowerPoint. Similarly, some tools can help enormously to improve the design of the slides. For example:
If the design isn’t your thing, you don’t have to worry. You can use PowerPoint templates to start a presentation from scratch, saving a lot of time. Additionally, with templates, you can ensure that you have a consistent and pleasing presentation for your audience.
Now, you also need to ensure that you choose the best template for your presentation. To do so, you must pay attention to the steps that we have covered in the previous point.
Choosing a suitable template for your presentation depends on your audience type, communication style, layout, and other content on your slides defined.
Also, if you are used to making PowerPoint presentations frequently, you can access the template packs to have more resources.
Additional design elements
Design elements are also very effective for creating a pleasing composition for your presentation.
These stand-alone elements can be used based on the content you want to include on each slide.
So, if a lot of data needs to be included in your presentation, a chart pack to add numbers will come in handy.
However, if you want to explain a specific topic step by step through your presentation, a template with various diagrams and matrices will be your best resource.
Keys to creating the best professional PowerPoint presentation
PowerPoint is an excellent tool for your company if you have to make presentations constantly. Therefore, we cannot conclude this post without first providing some key points to consider so that your professionalism is noticed:
- Choose each slide carefully. Remember that the design is the first thing that will catch your audience’s attention. And ideally, it will give you a positive image right off the bat.
- Be more consistent. By this, we mean that you should use fonts and font sizes consistently. Of course, all of the visuals of the presentation will match automatically if you select a template.
- Be careful with contrast. A poor decision regarding the choice of contrast can make your presentation seem amateurish and unprofessional.
- Use standout colours. Although black and white is a safe colour scheme, it can be boring. It’s best to use a bright colour that highlights your message. Make sure that the colour matches the overall design of the presentation.
- Don’t forget images. In general, for a presentation to be effective, it should have more images than text. Illustrate essential points and reinforce them with a message. Instead of being used as decoration, the images serve as a way to convey the desired information without words.
- Add keywords. A PowerPoint is the best support for the speaking part of your presentation, but it shouldn’t be a replacement for it. By this, we mean that you shouldn’t write out your entire speech on the slides. Try to use keywords and phrases that instead summarize the main ideas.
- Put your audience first. As you create your presentation, never forget about your audience. This way, you will be able to keep them focused during your talk, and they won’t lose the thread midway.
- Use animations wisely. If you want to make a professional presentation, you should make judicious use of animations. They’re great for explaining tricky vital points and improving your audience’s understanding.
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Once you have your professional PowerPoint presentation ready, practice the speech you plan to deliver to your audience. For you to speak freely and comfortably, you need to know each of the slides by heart.
Also, while practicing, talk loudly and clearly, and don’t speak too fast. It’s also good to maintain eye contact with your audience to build trust.
Conveying to your audience the message you really want to give is an important part of connecting with them.
So, suppose you want to create a professional PowerPoint presentation but don’t have the time or the skills to create it. In that case, you can contact BluCactus Canada to get a team of design professionals to craft a successful presentation. You just have to contact us, and we will gladly assist you.