How to make a successful fashion campaign? Fashion, like trends, is a social phenomenon that reinvents itself every day. It means change and renewal. It’s completely cyclical and is closely related to our habits, customs, and also with the ways of relating to others. It’s also influential and evolving.
If you have a company related to this wonderful industry and you want to run a successful campaign to sell more or attract new customers, you must know how to start it and how to manage it. That’s why you should know and follow the following steps:
Know your target audience.
I must tell you that this industry is divided into three points: women’s clothing, men’s clothing, and children’s clothing. In this sense, to identify the public to whom the campaign is directed, you must select who you’re going to target and not only see the age, sex, and socioeconomic level but also study the lifestyle, regional differences, and even religion. This way you will be able to identify your buyer persona.
Type of clothes you sell.
After you know what type of audience your campaign is targeting, you must decide on the style and sizes. Also, the price range must be consistent with your target audience.
Season and trend.
The industry has always been divided into two seasons: spring-summer and fall-winter. However, over the years came this new concept of “continuous collection”, which has to do with the life of the garment from design to sale. Within the trend, we can see design, shapes, materials, and colors.
In turn, this trend is divided into two: downward and upward trends. The first is dictated by movie stars, models, and socialites, as well as television and magazines. The role of the media is essential because they are the ones in charge of spreading them.
In the case of the second, they are those born on the street, especially in the young generation. They are those that emerge from the mundane and designers adapt them, turning them into prestigious garments.
In this article, BluCactus will teach you how to make a successful fashion campaign. So, grab a pencil and paper we’re going to talk about this.
What is a fashion campaign?
A fashion campaign is a communication tool that fulfills the function of making itself visible to others. That is, it must seduce, launch a specific message and connect with the target audience.
It must create a need that the consumer doesn’t know they have. For this, it must offer innovation in design, colour, style … as well as in experiences, lifestyle, and feelings. It isn’t about selling pants, it’s much more than that. Why do you need your pants?
A campaign must be very clear about the sales objective and not lose sight of it. That’s why maintaining active creativity is essential when creating it. Only in this way can you conquer the customer and keep it through different communication channels such as newsletters, your website, social media…
Keep in mind that fashion campaigns don’t end until you start the next one. What do I mean by this? That during its course, you must stay in context and up to date until you meet the objectives set. In the end, evaluate the results and put together a strategy to improve the next one.
How do you make a fashion campaign?
Creating a fashion campaign is easier than it seems. Yes, trust me! Especially if you are very clear about the objectives and the intention of it. It’s in this way that you will be able to boost sales or achieve the goal you set for yourself.
Evaluate the markup.
If you don’t study your market, you won’t know where you are going, much less will you achieve the objectives you want. Who is it for? As I explained before, define your target to evaluate your potential client and from there put together the strategies to advertise.
What are your objectives?
Once you have defined your market, you must find what its objectives are. You must be very clear about the message because otherwise, it can be confusing and not connect with the audience. Some points that can help you start your ideas is to answer these questions: Do I want to promote something new? Generate traffic to my website? Do I want to make myself known?
After defining the above, you must define how it will be recorded in the minds of those interested consumers, will it be through a sticky slogan? An original song? An interesting image? Whatever you decide, remember that this communicational tone should create that closeness.
Many don’t pay attention to it properly, however, your visual identity must be attractive to attract attention. That’s why the visual elements you choose are important. For example, your photographs should always be high definition as well as the editing, typography, videos, and banners.
Questions with users.
If you don’t know what aspects you can integrate into your campaign, you can ask your users what they want through surveys. Ask questions that they answer where you consider the seasons of the year, quality, style, and colors.
Play with expectation.
Nothing is more attractive and effective than a campaign where consumer curiosity and uncertainty are aroused. So, you can use anticipation, using curiosity with intention, a dialogue that works as a topic of conversation, and connecting with the right emotions by answering this simple question: what do I want to convey with my brand?
If your store is virtual, you should direct them there, while you can also send them to a physical store or a web page to feel more connected with you. In the case of a website, always remember to add a blog section to talk about your garments and how to wear them. In it, you can also talk about its materials, benefits, advantages, ideas, or inspiration guides.
We at BluCactus have the best options to create the perfect website design for you. Through this blog section, you can create specialized articles to hook your target and make them feel more involved and interested in the clothes you are selling. With this part, you will be able to retain and attract new consumers through SEO monitoring positioning.
Social media is the ideal place to create your advertising campaigns, especially if you already have your buyer persona well defined. After all, that is where you will identify where and which platform is the best for you.
How to advertise clothes?
Promoting and creating a successful campaign in the world of fashion also means making known what you have and who you are. As I told you, make your consumer need you, in such a way that they cannot live without you.
There are some simple ways to achieve this and at BluCactus we want to leave you some strategies to promote it. Do you want to know how you can make it easier? I’ll explain quickly!
Yes, this is very important. As I explained earlier, it’s important to create a slogan to empower your brand by connecting with your target audience. You must make them feel that what you sell has a deeper message.
Create a web page.
AHA! Making a website is very important since everything is online. Not having it is a very serious mistake. In this sense, if you want to achieve sales and make an echo, your website must be attractive and it must be a comfortable site for e-commerce.
At BluCactus we specialize in web creation and designs that can be of great help to you when it comes to buying easily and in addition being attractive. Do you want a website with good traffic? Contact us!
Always active social media.
Social media is the most direct channel that will help you connect with your people.
This is where you will develop the personality of your brand.
Besides, it helps people reach you.
It’s here where you can connect, make known, do dynamics and generate content dedicated to identity.
Above I explained its function and I would like to repeat it. After all, a blog is the best tool to help position your website through the original and relevant creation of what you have. Especially if you have a clothing brand and you want to generate a super successful campaign.
Through the blog, you can expand the narrative of the business and educate them in this world. The intention is that in this section you also connect with your audience and teach them to use what you sell and raise awareness.
At BluCactus that is one of our specialties. By writing articles for your Blog section, we will be able to position ourselves through SEO and in this way to attract new clients.
Once you have your customers, ask them for a subscription on your website. This way, you can build a database and periodically send them a newsletter with new products, offers, or content of interest.
How to make a good advertising campaign on Facebook?
Facebook changed its name and will now be Meta, but not Facebook the application, but the company. That’s important? Yes, because everything, absolutely everything is going to change.
Now, it’s a job based on a simple word: “strategy.” It requires time, resources, and experience, as well as trial and error experiments. With Facebook making weekly changes to its platform, yesterday’s functionality may not work for you today or tomorrow. That’s why you must keep constantly updated.
To make a successful campaign in fashion you must take into account that promoting on your fan page doesn’t mean advertising, it is the first part. Promoting an organic post must contain ads.
It’s there where they will implement audience statistics for segmentation, audiences, and analytics. How to do that? By configuring the ads on the page where you will define:
Your current situation, successful fashion campaign.
Do you need advertising right now? You must determine that and the only way to achieve it is through well-defined objectives. If they are very well defined then you can do the boost.
The goals and objectives, successful fashion campaign.
Even if you think it’s the same, the truth is that it’s not. The objective is what you want to achieve and the goal you want to achieve with that campaign. The former is based on the principal and the secondary ones. While the goals must achieve what you want to achieve. And this is where you can be ambitious.
Define the basics of, successful fashion campaign.
When creating your campaign, take into account where users are going to access the information, how you measure conversions (Google Analytics), as well as how much you want to spend for campaign objectives and activity time. Finally, you must segment and invest.
At BluCactus we can help you from anywhere in the world. We specialize in the creation of web designs and SEO positioning in searches. With our expertise, we can help your brand and campaign succeed.
We also specialize in understanding the creation of your business branding and we help you develop your ideas through articles for your website where we talk about it and help make you known. You can contact us through our website. Are you interested in getting the best help from the best specialists? Write to us! We are here to assist you.