How to Position your Shoe Brand?

Blucactus - How to Position your Shoe Brand?

How to Position your Shoe Brand in Canada? Shoe brands represent an important aspect of the fashion industry. Therefore, it is important to maintain appropriate Branding with your product identity. I invite you to continue reading the following post to discover how to position your footwear? See you inside!


How to create your shoe brand?


If you decide to build your product identity, you should consider some steps, such as:


How to Position your Shoe Brand?, Segment


BluCactus - How to Position your Shoe Brand? - a bulb of light with a target on it

When sectioning the type of client in terms of:


  • Age
  • Gender
  • Profession


Besides, if you consider other aspects of the brand, you can improve the ideal user prototype and offer shoes that fit the needs of each consumer.


On the other hand, you can find common elements among the target audience, which will allow you to strengthen communication and deepen your requirements.



BluCactus - How to Position your Shoe Brand? - computer with stadistics on it and a logo of a marketing agency

Obtain detailed information related to the target regarding what tastes do they have?


What type of shoes do you wear, and how often do you like to be fashionable?


So, you can refine the strategy to meet the interests of each visitor on the web.


It is appropriate that you know your competition in this way. You can offer products that are innovative and unique with a comfortable price and adjusted to the client’s profile.


 BluCactus - How to Position your Shoe Brand? - shoes color pink

How to Position your Shoe Brand?, Focus


Prioritize the attributes and values ​​of the footwear.


Do not intend to cover qualities that distort the branding of the brand.


Being punctual and precise with your characteristics will help you define your right target.





BluCactus - people thinking about work

You must select the tool to publicize the product catalogue to your audience.


Therefore, according to the buyer person choose the channel to transmit and disseminate about the launch of the shoe brand.


You will have the option to do it through traditional marketing with brochures, billboards, or inbound marketing strategies using social media or advertisements.


This phase allows us to project the brand and spread it to a national or international market without border boundaries.


BluCactus - shoes hanging in a wood background



Keep in mind the creativity and analysis of the fashion trend in footwear.


So, you can adjust the design according to the forecasts and research carried out by specialists in the sector.


It should be noted that the fashion industry is innovative and temporary, which requires continuous updates and a collection of details to offer innovative designs.



How to Position your Shoe Brand in Canada? How to create your shoe store?



When founding your business as a virtual shoe store, you must consider aspects related to fashion and shoe styles. In addition, you must define:


BluCactus - How to Position your Shoe Brand? - cellphone with a lot of shopping bags

Business Name


It is necessary to perform administrative tasks to specify your legal name before the offices of your city.


In addition, it manages what is related to the generation of taxes because of sales.





How to Position your Shoe Brand?, Locate Suppliers


If you are not the manufacturer of the product.


Keep a list of footwear manufacturers this way. You guarantee the permanence of merchandise.


It will be useful for you to diversify the product and have several price options. That is, you can choose between quality and cost.



Blucactus-How-to-Position-your-Shoe-Brand-Formalize-Website.Formalize Website


Once you create your legal company, you can officially establish your web page, aligned with your company’s legal name.


However, it would help if you verified the availability of the web domain.


If you want to align your company’s legal name with the domain, you must verify it beforehand.




How to Position your Shoe Brand?, Updates


The sales of virtual footwear imply that you should stay updated according to the trend and fashion styles.


It is convenient to be informed through magazines.


Internet publications of updates related to the fashion sector, so you will take advantage of the competition.


BluCactus - How-to-Position-your-Shoe-Brand-Target-Customer

Target customer


Identify your audience and what are the characteristics of the ideal consumer?


What is the gender of the customer?


So, you can choose the target user profile and meet the needs of consumers.


In addition, it allows you to verify the flow of visitors and sectorize to offer products appropriately and adjust to your requirements.



How to Position your Shoe Brand? Transportation and shipping


It establishes a system for sending and moving the merchandise to different places.


So, you can schedule deliveries and orders.


With this, you will be secure that they are going to arrive.



What are the benefits of having your shoe brand?


Among the advantages during the consolidation of your product identity, you acquire benefits such as:



Build trust


By creating your own shoe brand, you strengthen security in yourself. It allows you to keep moving forward while maintaining a positive attitude towards new opportunities that arise in the development of the project.

How to Position your Shoe Brand?, Build credibility.


Once you carry out actions to design your shoe identity, you show the target audience the added value of your brand.


In this way, you project your product’s image, demonstrating the qualities that make it different and competitive about its adversaries.


BluCactus - How to Position your Shoe Brand? - woman holding a sign Make a footprint


During the process of launching and positioning your brand, it is conducive to developing planning that allows you to highlight and leave your image to users.


It is important to focus on actions that allow you to differentiate your product from the traditional.


The goal is to create an affinity and close relationship with users interested in acquiring your merchandise, generating emotional connections with your target.



How to Position your Shoe Brand?, Maintain feedback.


Blucactus -Maintain-a-Feedback

By interacting with your audience.


It will allow you to get to know it and connect with each user that shows interest in what you have to offer them.


The idea is to eliminate barriers between the client and the brand representative.


Thus strengthening relationships and trust will help to position, and that is your main goal, for you to gain more clients and prospects that can support the brand.


Focus on objectives



By understanding precisely what are your skills?


What is the strength of your product?


You can choose the right opportunities to strengthen the growth and projection of your company objectives.


Being focused on the purpose of your product allows you to distinguish the possibilities and development of timely programming to achieve the performance and positioning of your brand identity.


What are the marketing strategies to position your shoe brand?



A marketing campaign must be complete and effective to cover issues related.


To the promotion and marketing of products effectively.


Ideally, you focus on some points such as:




Blucactus-Plan-Fashion-Events.How to Position your Shoe Brand?, Plan fashion events.


Once you start creating your brand, you should make a Fashion presentation of your articles.


In this way, you encourage audience participation in your public shoe launch.


It is favourable that the parade is free and integrates professionals or ambassadors of the brand that endorse the image and transmit the event’s means.


Measure trends



When starting with sales, it monitors the flow of merchandise and the frequency with which the customer is acquiring it.


For this, you can propose the survey method where you evaluate the quality of the footwear and the service received during the purchase.


Maintaining continuous communication with each user will allow you to detect the tastes and your style?


Thus, you adapt fashion clothes to the inclinations of potential buyers.

BluCactus - how to position your shoe brand - e mail marketing in a computer

How to Position your Shoe Brand?, Newsletter to subscribers


Activate the dissemination of newsletters to each subscriber of the web to promote the catalogue of what you sell.


It is a means of communication by email that is personalized, and you can empathize directly with each subscribed user.




Blucactus-How-to-Position-your-Shoe-Brand-Optimize-the-webOptimize the web


Use optimized SEO content to enhance the website and improve digital visibility.


It is conducive to activating your blog, where you publish texts related to your brand’s image.


Informing of the usefulness and advantageous contributions that it may have when consuming your fashion article.



Promote social media


Maintain a relationship through digital media with your target audience.


Make use of some social media, such as


Facebook, Instagram, Twitter.


And publish attractive attributes that attract and capture the attention of your leads.


What are the best-selling shoe brands in Canada?


Consumers in Canada have an affinity for different types of footwear.


BluCactus - How to Position your Shoe Brand? - adidas

Thus, expressing interest in different styles of brands and designs, such as:


  • Adidas


This brand is a German multinational company founded in 1937 dedicated to creating sports equipment and fashion products.


The company is also a sponsor of events and sports figures worldwide.



  • Skechers


Blucactus-How-to-Position-your-Shoe-Brand-SckechersThey have an avant-garde and elegant style.


They focus on women and men who wish to look attractive and young.


This brand is from Manhattan Beach, USA, created in 1992.


Besides, it also has approximately 2400 physical stores distributed throughout the world.


  • New Balance


BluCactus - How to Position your Shoe Brand? - new balanceNew Balance Athletics, Inc., better known as just New Balance, is an American manufacturer of bow parts based in Boston.


Its origin dates back to 1906 under “New Balance Arch Support Company.”


These sneakers are known for their high-quality materials and robust building techniques.


As well as outsourcing manufacturing to countries like China and Vietnam. Besides, this brand produces a wide range of sneakers made in England and America.


  • Converse


BluCactus - converseThe converse is a North American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.


Converse shoes stand out thanks to many features. One of them is the company’s star insignia, the All Star’s rubber sole, smooth rounded toe, and wrap-around strip.


As of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets. Converse employees are counted among the 76,700 employees of Nike Inc. worldwide.


  • Nike


BluCactus - nikeNike, Inc. is an American multinational company dedicated to designing, developing, manufacturing, and marketing sports equipment.


Their product list includes balls, footwear, clothing, equipment, accessories, and other sporting goods.


Its name comes from the Greek Mythology Goddess of Victory, Nike.


The brand alone is worth $ 47.4 billion, making it the most valuable brand among sports corporations.


  • Under Armour


BluCactus - under armourUnder Armour, Inc. is an American sports equipment company that manufactures footwear, sports, and casual apparel.


This brand’s global headquarters are located in Baltimore, Maryland, with additional offices located worldwide.


Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, and shorts.


They also offer accessories such as bags, gloves, caps, and protective gear. Under Armour also produces American football and other different sports uniforms.


  • Reebok


BluCactus - reebokReebok International Limited is a footwear and clothing company founded in Bolton, England.


Its headquarters are in Boston, Massachusetts.


Since 2005, the company has been a subsidiary of Adidas’s German sporting goods giant.


Besides this, Reebok also produces and distributes fitness, running, and CrossFit sportswear, including clothing and footwear.


Not only that, but it’s also the official footwear and apparel sponsor for the Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.


Where to ask for help to position your shoe brand?


Blucactus-How-to-Position-your-Shoe-Brand-Where-to-ask-for-help-to-position-your-shoe-brandHow to Position your Shoe Brand?, Do you want to start your new shoe brand project?


In BluCactus Canada, we offer you services to create personal brands; we elaborate an Action Plan focused on your business purpose.


As a Footwear Marketing Agency, we are characterized by formulating marketing strategies tailored to your online business initiative.


It is important to know that we have trained staff that will provide personalized advice online or if you wish, you can locate us in Toronto, Vancouver, Ottawa, Quebec, and other places in Canada. Your success will be part of our achievements! Contact us today.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *