The road to success in just a few steps: How to rank your blog post on Google
How to rank your blog post in Google? A step-by-step guide to reach the first page of search results. To start with this guide on how to rank your blog post in Google, you must know that if your website or blog isn’t on Google, it doesn’t really exist. This is an expression that marketing experts often use when it comes to the digital world.
In recent years, the competition between the different blogs around the world has become much fiercer. For this same reason, ranking your posts among the first pages of Google’s search results can be quite an odyssey. However, certain aspects can help you rank your blog easily and in the shortest possible time.
In this blog, we’ll offer you a step-by-step guide to be on the first pages of Google. Thus ranking your blog post effectively.
Why is web ranking important for a company?
To know how to rank your blog post on Google, you must first know why this is important.
Depending on the SEO strategies that you use, your blog’s ranking will change. SEO stands for search engine optimization, and it’s what allows new people to find your content. By carrying out blog optimization with SEO tools, you can gain a higher level of visibility. This way, you can easily stand out from your competition and get more traffic.
For the most part, users only visit the first three results. On the other hand, less than 40% of people go beyond the first page. That’s why it’s very important to work so that your content will remain on the first page.
Other factors that SEO positioning brings with them are:
Greater search engine visibility and more impressions
It’s best to place keywords within your blog’s content.
This will ensure that once a user searches for something, your blog will be the first one to appear.
Take care of your keywords and put them in the titles, subtitles, and the URL of your blog.
More visits to your website
This is simple, the more visibility by new visitors, and the more chances of appearing on the first pages of Google.
More than 60% of clicks are on the first pages, especially the first three positions.
The higher the visibility, the more likely that your blog will be in these three positions.
Increase the conversions of your online business
Regardless of the end goal of your blog, you must increase visibility, traffic, and customer conversions. To achieve a successful conversion of a visitor, you must offer to them an attractive site.
If they are on an attractive website, they are less likely to stop spending time there.
Thus, continuing to review your website and then make a conversion.
How to make my website appear on Google?
Now that you know how important it is to show up on the first page of Google, it’s time that you take a look at your website.
Many new entrepreneurs or bloggers want to position themselves within the world’s largest search engine but aren’t quite sure how to do it.
Here are three steps that will help you know if your website appears in Google or if it’s breaking some important rules. Make sure to learn them if you want to know how to rank your blog post on Google.
Make sure your site is indexable by Google
To find out if your site is indexable, you must use an application that displays your page in the same way that Google would. One of the most used applications to check this is with the Lynx textual browser.
If you can’t index your website, there are several reasons:
- The page is developed exclusively in flash: although Google can work with these types of pages, the full use of flash doesn’t allow to rank the contents. This, as you know, is vital when positioning your site.
- Your site contains frames: Google may not be able to access the contents of your page if the site design uses frames.
- The use of DHTML: On the one hand, dynamic HTML doesn’t always tend to be accessible to all search engines. Ensure that the main content of your page is accessible by removing these features.
- It works with CMS: if your page uses a content manager, it must ensure that the system can export the content appropriately for search engines.
Check that Google can go through all the pages that make up the Site
On many occasions, there are certain technical problems that Google detects on websites or blogs and doesn’t allow them to appear within the search engine. There are several reasons why Google isn’t able to navigate all the pages of a website:
- Not all sections can be accessed from the home page: this is crucial for Google to allow you to be part of it and for your visitors to navigate your website without a problem
- Broken links: if these links within your page aren’t possible to open, this is likely to prevent Google from considering you as part of its searches.
The simplest way in which you can solve all these problems and make sure that the sections of your site are accessible is by creating a web map. A web map is a hierarchical list of the links on each of the pages of your website.
Check that your site doesn’t violate the code for Google Webmasters.
If, on the contrary, your website doesn’t have any of the above flaws and has been updated with SEO tools, you must ensure that these techniques haven’t been implemented fraudulently. How can you ensure that your website complies with any of the webmaster codes? Here’s how:
- Avoid hidden links.
- Don’t create pages with irrelevant content.
- Avoid creating doorways: pages created exclusively for search engines
- Don’t create pages or subdomains with duplicate content.
- Don’t offer different content than what you give to your audience.
- Take care of the quality of your links: try to make sure that they come from specialized websites.
- Don’t use programs to make massive search engine registrations.
- Avoid performing Sneaky Redirection: this occurs when a cluster of pages without relevant content link to each other and redirect the visitor.
Simply put, magic formulas and shortcuts are the worst strategies you can implement when working with your website. Go the honest and safe way because if your blog gets penalized by the search engine, recovering the indexing will be almost impossible.
How to improve the SEO positioning of a website to appear in the top positions of Google?
Previously in the blog, we explained the importance of SEO optimization in the content and images of your website.
These allow your blog to be much easier to find by readers interested in different topics, attract much more traffic and interactions, as well as increase your website conversions.
However, how can you start to improve the SEO positioning of your website?
Here we explain some tips to work on the SEO of your blog. This way, you’ll be able to learn how to rank your blog post on Google.
Get to know the users of your website
Know first who your target audience is, your main readers, and to whom each content is directed. You must know who the people who visit you are, what their search method is, the terms they use, and how they behave on the internet.
There are some tools to make the investigation process much easier.
Tools such as Google Analytics, Google Keyword Tool, and Google Trends are ideal to find out who your readers are and if you meet their expectations with the content they want to acquire.
Besides, it allows you to discover new unexplored niches and understand how your competition works.
Plan a content SEO strategy
The content of your blog or website is the main focus of your SEO optimizations. Before even thinking about a positioning strategy, you must focus on planning the content that you will offer to your audience.
This content, like any other element on your website, can’t be random. Plan and determine what your objectives are and what you want to achieve with them. The ideal is to have an editorial calendar to makes it easier for you to plan the blog. The blog is your ally to continue attracting new visitors because it will keep you updated among others.
We must also highlight that it isn’t always about creating new content. If you have very old posts or publications, Google prefers that you update these to give it a new look with more traffic than generating new articles.
Keywords and long-tail
Within your content, no matter written or visual, you will need some keywords.
These words are the key to position your blog or website against the competition. Because of this, you must carry out a keyword positioning strategy. For this, you can use a keyword search engine to help you discover the most searched terms by people in this same niche.
However, we cannot leave it alone like this. Ideally, create a list of the most relevant “long tail” words to include in your content. These should be everywhere like the H1, H2, titles, images, videos, and even in the URL of your blog. Keywords are very important to your website, and you must work them in the best way.
Links and “anchor text”
Visible texts within a hyperlink are increasingly relevant within blog SEO positioning strategies. These texts are known as Anchor Text, and it’s essential to handle them when creating content on your website.
Many use these texts within blogs, forums, or the landing pages of their page. Of course, it’s important to take care that these don’t become spam reasons for your website later on. Google is a search engine that is very aware of its sites. Because of this, the naturalness and organic nature of the sites prevail, much more if these are new blogs.
Try not to use phrases that force the reader to take an action such as “click here”, or “to read more go to …” Have a natural conversation without forcing others to take action. Growing online isn’t easy but if you do it correctly it will be worth it. Hence, its presence on this guide on how to rank your blog post in Google.
Work with other websites, blogs, and communities
One way to quickly grow your blog and position yourself in Google is by working with other sites. It seems contradictory to write in other portals than yours, but this is an excellent way to attract new readers. It isn’t a good strategy to do it constantly, but it’s to be done periodically.
Another aspect to emphasize is that this strategy isn’t ideal for the beginning of your blog, it’s something that you will develop over time after working on the design of your blog.
Once your website has been created and has a good amount of content, then you can start to use this strategy. Thanks to it, you will be able to make yourself known and create a link with others.
This is one of the most appreciated strategies by Google because it means a real interaction and connection with other websites.
The difference between Linkbaiting from collaboration with others is that this page makes some kind of reference to your content and gets something in return. No, we don’t mean money.
The benefit the other obtains by mentioning you is greater traffic of people between both blogs. Besides, it’s more useful and relevant information for your readers. This is a win-win tactic for both parties that is highly effective and keeps everyone interested.
Dissemination of content
The content you publish should be focused on generating an interaction, a debate, and a conversation among readers. That’s why you must investigate how it works, how your users think, and how they want to receive your content.
However, the contents of your blog cannot just stay there. The dissemination of content implies that the materials already published on one platform are expanded to others.
All this while adapting it to what the other platform requests. An example of this is sharing the links of your blog posts on your Instagram profile or creating photo rolls with relevant elements of your post.
Write for people without forgetting search engines
For many, this advice can be very confusing but don’t forget about SEO tools. We have talked a lot about them, also about the fact that the writing of your content should be natural and directed to people. However, sometimes it’s very easy to get carried away with writing only to individuals and forget about SEO.
Search engines need these tools to get your materials to different people. Content that magically appears on your home pages isn’t common.
That’s why little by little you must include keywords as an important element of your website optimization process. It’s important to plan them and start researching how to make them work. Once you do, your visitor traffic will start to increase.
Optimize the web
In this guide on how to rank your blog post in Google, we talked about blog optimization, but we didn’t explain that there are several ways to do it. These are some ways in which you can optimize your blog to position yourself in search engines:
- Domain: create a domain that really knows your audiences within the content you’re going to refer to. This domain will be your cover letter for your new visitors. Because of this, it should be able to grab their attention in a few minutes so that your bounce rate remains at the minimum percentage.
- Languages: don’t forget that Google’s most accepted programming languages are HTML and CSS. Once you know this and handle it, you can start to create a CSS and HTML style sheet for the positioning of your website.
- Server: make sure that the server where your website is hosted doesn’t have failures or is classified as a site of bad practices for web growth. Carry out preliminary research so that your online page has the best reviews and is well seen by search engines.
- Always a responsive design of your website: since we all have smartphones, they have become an extension of our computers. More than half of the searches in the world are done from a mobile device. Therefore, creating a blog that is easily adaptable to tablets and smartphones means greater notoriety for Google, in addition to promoting the traffic of your users.
Get started with an SEO expert
You may have already known all the previous knowledge on this guide on how to rank your blog post on Google. For example, you may know all the strategies and techniques you find on the internet about SEO for blogs. You may also handle the basic tools to position your website very well, but nothing better than an expert on the subject. The idea is that if you are starting an online business or want to position your blog as one of the best, it’s best to ask for advice from SEO experts.
Many agencies work with SEO experts or that specialize in SEO tools. A professional in the area will help you take your website to a new level. Thus, allowing you to become one of the first entries on Google’s first page to get new customers, more readers, and many more conversions to your business.
Advantages of hiring an SEO expert
Here are some of the advantages of having an SEO expert on a team:
Quality organic traffic
We already talked about the importance of keywords within our content. We also mention that these terms should work in the most real and organic way possible. So imagine that within your content, once it’s completely written, you start adding the keywords. This can be quite a disaster. Also, not all people, even if they have some SEO knowledge, know the technicalities to facilitate tasks and processes.
Do you, as a blogger or entrepreneur, know the requirements of Search Engine Optimization for lead generation? It’s very likely that you not.
Because of this, it’s best to leave this task in the hands of experts in tools like these. They will help you develop a personalized content SEO strategy for your website. Then, they will carry out blog optimization so as not to leave a single loose end. Thanks to this, more people will naturally know your website and will feel comfortable to return again and again.
Less waste of time
Time is money, both in the business world and in marketing we know that every minute counts.
That’s why instead of worrying about studying each element to make an effective SEO campaign, you can delegate this work to an expert on the subject and focus on other elements.
By doing blog optimization in the most effective way and in the shortest time, your page will continue to grow and will do it much faster. Thus, consider hiring an SEO expert or an agency specializing in these types of jobs.
Other aspects that you shouldn’t ignore to rank your website
In this guide on how to rank your blog post in Google, there are certain aspects as important as the previous ones. Each content presented on your pages or your blog must have the same narrative thread. In other words, it must focus on working with your keyword.
Focus on finding a safe, fast, and clean hosting service.
The user experience should be one of the most important elements for you as the site owner. This will help different visitors to recommend your website and spend more time on your website. To achieve a good positioning it’s crucial to carry out website optimization. For this, you have a wide range of strategies that complement each other and work in unison. Otherwise, your website won’t rank within the first pages of Google.
The tips below are great to help you work on your strategies:
Don’t settle for just Google searches
There are different platforms where you can promote your content, your business, and your products or make yourself known within a community.
Create dissemination strategies where your users get more of your materials in different places.
For example, applications, on social media, or other sites. Everything will vary depending on the type of product you have. Don’t forget that there are endless platforms ready to know more about you and your content.
Make investments in technical SEO
Let’s not forget that Google rewards those sites with a high loading speed.
This lowers bounce rates and makes users feel much more comfortable visiting a website.
Share featured content
It’s not just about sharing content to fill the platforms. It’s about listening to the needs of your users, what they most need to know, and helping them by offering valuable information. Blog post on Google. Once you offer this content and guide your readers, take into account which are the most valuable materials to them.
There are different kinds of featured content. These can range from questions and answers to basic guides on a hot topic. Promote these contents first than others. This will attract new followers and guarantee growth in visitors. Besides, thanks to this, you will remain one of the benchmarks in these topics within the industry.
Thanks to all these steps and factors, we hope that you have learned how to rank your blog post on Google.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Brand strategy. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.
This online marketing agency, based in Toronto, ON, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
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