Tips to create an ideal website for your e-commerce. We have verified over the last few years the importance of a web portal for any business. Now, with the rise of e-commerce in the last year, having a functional, attractive, and practical platform can be the difference between success and failure. That’s why we will give you some tips and advice that you should take into account to create your brand’s website and get the best out of it.
What is e-commerce?
First, we must mention and refresh in everyone’s mind what’s e-commerce or electronic commerce.
When we refer to this, we are talking about a type of online business that consists of the sale of goods through the internet.
These goods can be tangible products, intangibles, or services.
Since the beginning of the pandemic, many companies have moved to this model to stay afloat.
The best Tips to make your page a success
Find out how to stand out from the rest
Take a minute to think about what the websites you mostly shop at look like. How do they look? Do you like the theme they use? Are the descriptions of the products attractive, or are they just an explanation of their characteristics?
Do they show a clear message from the brand? All this is important to take into account to know what most of the competition has and doesn’t have. With this knowledge, you will be able to create a web page that stands out among the others by giving it a different touch.
Don’t be afraid to dare with unique and innovative elements, it is better to stand out for something new than not to stand out.
Aesthetics is everything, ideal website for your e-commerce
You must keep in mind the colors of the brand and how you want to use them.
These have an important message within your entire brand narrative.
They allow you to tell a story and move some sensations without having to say anything.
Use your brand’s color palette to give your page a very defined personality. It’s also important that your brand makes a detailed study of the colors it will use and its symbols.
Less is more
The simplicity in any website will allow you to have better results in terms of ease of use and will be a motivating factor for people who carry out certain purchase actions.
Although it can be very tempting, try not to add too many elements to your web page.
This includes ad spaces and other graphic factors. If they get distracted on the page or it gets too slow to load, they probably won’t buy anything.
Simplify the menu, ideal website for your e-commerce
The menu is that place, similar to an index, where we can see each of the product categories that your website has.
We can also go to other important parts of the page, such as the questions section, to know the history of the brand and what its contact numbers are. But what if this is too broad? It can confuse or even overwhelm our customers.
According to some surveys, consumers prefer a much simpler page, where you only have a few specific options.
Then, if necessary, have these broken down into something much larger for the special requirements of each client. But as for the big menu, keep it simple and then expand as much as you need.
Make room for product and lifestyle photos
Images have always spoken much more than any word. That’s why one of the best pieces of advice we can give you is to allow you to have space only for the photographs of the products.
These images are going to be the point where the buyer can decide between really buying the product or letting it go. Because of this, you should invest in professional photographs to captivate everyone.
As for the space for lifestyle, this can easily be done by leaving a meaning exclusively for the content of blogs and articles, where your buyers can obtain some added value.
Whether for interest, entertainment, or as an endorsement of the product, these blogs are very successful on the web.
Make your pages easy to read, ideal website for your e-commerce
Making your website easy to read, load and access is essential for the success of any online site, especially if it is an e-commerce site.
Try to aim for small, important details within the “About” or “About Us” section.
This way, it won’t be too wordy nor will it take a long time to read.
Similarly, try to keep the product page in terms of descriptions, few words but convincing and attractive enough to motivate anyone to make a purchase.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.
This online marketing agency, based in Toronto, ON, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
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