What is the influence of communication in fashion and marketing? The digital world caused a social and global impact on the consumption of the fashion industry. Every day we find more demanding consumers and more powerful competencies. As a result, this leads brands to use and exploit every possible resource to grow and/or maintain themselves.
It’s thanks to this that we now find ourselves in a constant challenge. After all, we want to take advantage of this proximity to the platform to influence decisions. All while also facing this new very skeptical and very well-informed consumer. Someone who seeks opinions in reviews.
What is this leading me to? We must know what the main digital marketing strategies are in this industry. However, not only that as you must also know who these brands and influencers are. You must find out who follows them and also evaluate the type of client you are looking for… as well as the comments and services valued by them.
Now, we can define that this social change has been an important part of evolution. Nonetheless, we could take it as a double-edged sword if we don’t handle it properly. Marketing itself is a born influencer, so we can depend on it when it comes to generating consumer behavior.
Power has been in our hands for a long time. Do you know how to use it properly? Today, at BluCactus we will show you how communication influences fashion and marketing. Take note!
How is fashion communicated?
Believe it or not, fashion is a means of communication. After all, through it, we can show our way of being, as well as how we want people to see us.
It is the communication of society in proposals and brands.
Through trends, we can reveal some phases of our personality, tastes, styles, and preferences. Fashion is a form of freedom where we can express, through their pieces, feelings, concerns, and doubts.
People can even use it as a form of protest against certain adversities.
What is communication in fashion?
Today, this industry is getting bigger and even more powerful among the competition.
This is because new brands or independent designers have emerged. All of them to take a spot in the market. That’s why we must act before them to achieve sales or position ourselves in the mind of the consumer.
Marketing now has a fundamental role in this wonderful world and is a key piece for anyone’s active sales and participation. If we combine it with fashion communication, we can develop strategic plans to achieve all our marketing goals. It’s important that these strategies, which when used are to act, have creativity and adaptability.
Being in constant transformation, it’s no secret to anyone that new business models often work with social media. This, alongside the cultural environment of people. How can we know when and how it is communicated? Simple, they do it through the image and tone of communication.
The ideal would be to base that creative thinking, methodology, and attitude for these process developments and thus achieve fully involve the person from the beginning to the end. It is done with 360-degree communication and is managed through marketing tools and trends.
As a result, we already know that being constant renewal requires objectives that are demanding and accompanied by skills suitable to meet constant objectives.
How does social media influence fashion?
Every day a new platform comes out, and we cannot think that in each one we will achieve the same results or that if we simply stay in one it will be enough to get where we want because that is not true.
There are five main social media platforms:
Twitter, Pinterest, Facebook, TikTok, and Instagram. Each of them directly offers a channel of communication with the audience. Now, just as each platform has a different language, so do we. This is where the communication and marketing strategy comes in. The moment when business strategies align with the platform’s strategy. That is the secret to empowering our brand.
Fashion and social media
If we start from the theory that says that fashion is a case of economic success so far in the new century when sustained growth figures of 5.5 per year are experienced throughout the last decade and adding that it moves a sum of trillions of dollars that makes it the seventh economy in the world, we can then define that it is logical that new technologies impact it directly since it is the digital environment that directly influences the operation and allows real-time sales.
Until recently, communication between the client and the brand was scarce and very difficult to achieve because it went in only one direction. Today, thanks to the new interaction, new worlds, and forays into new technologies, and the rise of the internet, this communication model has expanded and is now one of many many, especially thanks to customer interaction.
That’s why in social media we find a space where they can express themselves freely, catch up, review activities, contact friends, brands and communicate to thank or complain.
At BluCactus we can help you achieve that slow marketing campaign quickly and accurately. Through the development of web pages, we can lead you to build and positively influence your consumer. Of course through the appropriate communication channels.
What influence does the media have on fashion?
So much that sometimes it overwhelms me! At any time, if we do not pay attention, we can hope that the machine or the cell phone will decide for us. That is why we must pay close attention to what we see, write or simply read.
This topic has been asked a lot in recent years and it is not because when the increase in fashion and the establishment of fast fashion began, communicating style was in fashion. We just need to open a social media account and see at least 80% of publications related to the industry.
So, implicit or not so much, it has long influenced our life and good looks, and you can take it for granted when looking for inspiration on Pinterest to do anything.
Another important point is that this industry generates millions thanks to the media, and is that being massive and fashion a sector that grows over time, bringing them together will only generate benefits and it is not only through social media, but through commercials, or slow marketing.
Therefore, as experts, we can say that the industry and the media must walk hand in hand and work side by side because if used properly they can achieve enriching results for each one, which will help growth and expansion.
Fashion culture is consumerist by nature, and you have to be very careful when it comes to understanding this power over users in the different media because behind each power there is a counter and in this case, it may be media manipulation to promote it.
BluCactus, your best option.
At BluCactus we can help you wherever you are. We specialize in the creation of web designs and in addition to SEO positioning in related searches. Within our expertise, we can help you to ensure that your marketing communication influence is appropriate and thus you can reach more people.
We also specialize in understanding the creation of branding and content for your business and we help you develop it. Besides, we’ll guide you to put together strategies to promote it. You can contact us from our website for more information! Are you interested in getting the best help from the best specialists? Contact us! We are here to assist you.