Do you need a lookbook for your fashion website? Owning a fashion brand can be challenging for some and easy for others. However, no matter the case, it’s still a rewarding task to carry out. Now, if you want to build an entire fashion brand, you need to have certain materials.
For example, many use fashion lookbooks to showcase their fashion products on their website, but do you really need one? Today, we’ll help you answer this question and how it’s made up.
What is a fashion lookbook?
This can be in both a digital and physical format where these artists place photographs of their garments on simple backgrounds. Their main goal with this is to highlight the piece itself.
Also in some cases, it is an excellent place to promote the work of those who wear the clothes.
Many even use this material as a formula to introduce themselves to new clients, agencies, and other representatives of the medium. The difference between this material and lookbooks is that this is called a Photo Book, nothing else.
Lookbook vs Catalog
It’s very easy for the fashion industry to confuse or misuse these terms. That’s why we’ll explain what is the difference between a fashion lookbook and a catalog.
Both words tend to be used synonymously in this industry, but they are nothing alike. While a lookbook uses simple backgrounds to make the garments stand out, a catalog is more captivating.
A catalog is a folder with all the garments of a collection or a brand with a fun background and a much more attractive aesthetic. This is done this way because the goal of it is to sell and attract new customers.
However, the latter does not always have to be through photographs. Companies began to be more creative with the way they display their products to the public. Some use animated videos or mini-documentaries to show all that the brand can offer.
Should you get a fashion lookbook?
We would like to say no, but the truth says otherwise. In fact, the best thing for your business would be to get one. This way you’ll be able to showcase your clothes in the best way possible. Besides, this allows your clients to easily see how your clothes would look on them. As a result, they won’t need to ask you.
Some brands don’t know how to create their first fashion lookbook for their business. However, if this is you, all you have to do is ask experts for advice. Then, you must start thinking about the image you want to portray. In this sense, your goal should be to offer your clients a formal presentation of your brand’s main aspects. For example, its message, value, and what you want to offer them.
If you are starting and do not have a large budget, here are some of the most important things to consider for your first digital lookbook:
- Photographer: Try to find a photographer who really fits your style and best captures your brand message.
- Models: Same as the previous point. Not all models work for all brands, look for those that best fit the company’s style. Another important factor is that you should not use volunteers. Work with professional models, they will be the image of all your fool.
- Makeup and hairdressing: If your business is starting and you do not have a big budget, you can find the same person to take care of these jobs.
- Stylist: If you are the designer, you can also be the stylist yourself.
- Photo studio: This doesn’t have to be expensive as many photographers have their own spaces to take the photographs. Otherwise, you must rent a large studio with a lot of space, good lighting, and perfect for models and pieces.
- Catering: Even if this isn’t a mandatory factor during photo shoots, you can’t expect models to not feel hungry or thirsty when working for long hours. So, try to find light foods to avoid making them feel tired after eating. Include at least two snacks if possible. For example, water, juices, and even a little dessert. Although these elements may vary in price depending on the requirements you have as a brand, you must keep in mind that this is a project that will have great benefits for your brand and will be a great investment for your business in the future.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.
This online marketing agency, based in Toronto, ON, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter.