Top Online Marketing Strategies For Insurance Companies. There are over a million insurance companies all across the globe. But we know only one or two of them. That’s because most insurance companies don’t leverage the power of marketing wisely for promoting their brand and business.
With the help of the right marketing strategy, any brand or business can get on top with less effort. Today, when we talk about marketing, “digital” is the word that comes first in our minds.
So, if you are looking for some amazing and surefire digital marketing strategies for your insurance company, then you have come to the right spot. In this blog post, you’ll discover some surefire online marketing tips that can take your insurance company to the next level.
So, without wasting much time, let’s begin with the core topic.
The first on this list of top online marketing strategies for insurance companies is SEO or Search Engine Optimization. Site improvement, or SEO to put it plainly, are many guidelines for advancing your site for web search tools and improving your internet searcher rankings.
It is an incredible method to expand the nature of your site by making it easy to understand, and quicker, and simpler to explore.
We can consider search Engine Optimization as a total structure since the entire procedure has various standards (or rules), various stages, and a lot of controls.
With the help of good SEO or Search Engine Optimization, you can increase the organic traffic of your insurance website and increase your sales and conversion rate.
SEO will also help you in improving your brand credibility and authority in the eyes of Google. And, when Google trusts your website, it will automatically improve its ranking.
2. Social media marketing
Next to SEO, social media marketing is yet another online marketing technique that insurance companies can leverage in 2021. Today, over 3 billion people are using social media all across the globe. In fact, Facebook alone has 1 billion active users.
What does it mean?
It means that social media can also be an excellent platform for the marketing and promotion of any business. In fact, many businesses across industries are already using the power of social media for marketing, promotion, branding, advertising, and connecting with customers.
What started as a platform to connect with friends and family has now turned into a fully flagged marketing channel.
From Nike to Apple to Amazon, every brand on earth is harnessing the power of social media marketing.
As an owner of an insurance company, you can also use social media to grow and scale your company. Start by creating a Facebook business page and publish content. You can also boost your posts by investing in paid ads.
This is one of our favorite online marketing techniques that will surely take your insurance business to the next level. Blogging is a form of creating textual content on a website about your industry and educating your audience.
With the help of blogging, you can also scale your SEO or search engine marketing game. According to Hubspot, companies who publish frequent blog posts get more traffic, generate more leads, and get better conversion.
You can write about the insurance sector and explain to the people why insurance is important, what are its benefits and advantages and disadvantages as well.
Later on, you can also start promoting your insurance offers and tell people how it stands apart from others.
Try to publish two blogs per week without compromising the quality of posts. Also, make sure that your blog posts are 2000+ words long, which will further help you in search engine optimization.
4. Google Ads
Blogging and SEO will give results. Both are earned media forms of marketing that will take about a year to deliver results. So, if you are looking for quick results and a better alternative to blogging and SEO, Google Ads should be your top choice.
Google Ads is a platform started by Google that allows businesses across various categories to run ads on Google search and its millions of partnered websites.
With the help of Google ads, you can directly be in front of your customers and promote your product or services. Google gives amazing targeting options that allow you to laser target your audience so that you can get better sales and conversion on your ad spending.
Plus, you can increase your website traffic in a quick span of time without waiting for years on SEO. You’ll also get more phone calls, generate leads, clicks, and more conversions.
The only downside of Google Ads is that you need to have a good marketing budget to get the most out of Google Ads. Also, once you’re optimized, you’ll see a downfall in your traffic and conversions.
5. Email marketing
Whether you agree with us or not, email is the most preferred channel of online communication. Even today, billions of emails are sent every day. This clearly means that you can leverage emails for marketing and promotion as well.
In fact, email marketing is that type of marketing channel which gives the highest ROI. according to research, an average return on investment of $42 for every $1 spent (DMA, 2019).
Now you might wonder how you can leverage email marketing for your insurance company?
Well, you don’t need to worry about it, as we will help you with it.
Once you have leads, you can then create content on the topics that you think your targeted audience might want to consume. In the case of the insurance business, your audience might be interested in learning the best insurance plans, types of insurance, and so on.
You can create content on these topics and send it to your audience via email.
6. YouTube video marketing
Video content is booming at a pacing rate. Gone are the days when people used to consume textual content all alone. Today, videos are the next big thing in the marketing world. Every company or brand feels that video content works better and we feel the same.
With the help of video content, you can educate your targeted audience more about your product or service. In the case of the insurance industry, you can teach people why insurance is important, what are its benefits and how to take insurance in an audiovisual format.
This will surely help you in increasing your conversion rate, generating more leads, and improving the revenue of the company.
In our opinion, you should start a YouTube channel and start creating video content. Your videos should not be longer than 10 or 15 minutes. Do proper video SEO and you’ll surely see the magic.
Following are some video topics for your insurance company.
- What is the term insurance and what are its benefits?
- What are the advantages of insurance?
- Should I take insurance?
- What are the different types of insurances?
7. Content marketing
Now here comes the father of all the marketing strategies, which is content marketing. Either you opt for a traditional or digital marketing channel, the content will always be the core aspect of your marketing channel. Without good content, you cannot expect to get a positive ROI with your marketing campaign.
So, it is important for you to create an award-winning content marketing plan for your insurance company.
In the case of the insurance industry, you can think of what kind of content your targeted audience is looking for on the web.
For this, you can do detailed keyword research by using SEO tools like SEMrush or Ahrefs. You can also use Google trends to find out what is the most trending topic going on in your industry.
Once you know what kind of content your targeted audience is looking into, you just need to create that content and try to satisfy the needs of your audience.
You can create a blog post, image content, short video, infographic, or anything else that you feel might help your audience in solving their doubts and queries.
8. Programmatic ads
If you are looking for the next-level paid ads marketing techniques, then go with programmatic ads. Such types of ads will help in effectively capturing the attention of your audience. There are millions of digital channels and properties being viewed today which you can use for programmatic ads.
But the question is, what are programmatic ads and how can you use them?
Not to worry because we will tell you everything about programmatic ads. Programmatic ads are automatic buying and selling of automatic ads online.
This automation makes online advertisements more efficient and effective. It also helps in streamlining the process and reducing the role of intermediates in the process of buying and selling ad spaces.
9. Influencer marketing
Well, we don’t need to say much about influencer marketing. You already know that it is booming everywhere, and it is one of the top preferred marketing techniques used by companies and brands.
It is a type of marketing technique in which you hire a celebrity or a social media star to promote your business and brand. Since social media influencers have good reach and followers, your product can get in front of millions of users with ease.
Of course, the cost of this marketing technique is quite high, but it will surely give you excellent results in quick times.
With influencer marketing, you can also improve your sales and conversion rate to the next level. This will help you in generating good revenue and profits as well.
Besides this, influencer marketing will also help you in creating your credibility and authority in the market. That’s because when someone promotes your brand, it creates the feeling in people that it is genuine and authoritative.
10. Mobile app marketing
The last on this list of top online marketing strategies is mobile app marketing. Because of the increase of mobile phone users all across the globe, having an app for your business is more important than ever now.
So, if you have an app for your business, then that’s good, but if not, then make sure to create one.
Having a mobile app for the business will help you reach more customers and market your business better. Almost all the companies across various sectors have their own mobile app because it is going to be the future of marketing.
Make sure that your mobile app satisfies all the needs and queries of your targeted audience. Keep it simple, intuitive, and user-friendly so that you can make the most out of it.
Once the app is ready, it is important for you to focus on optimizing it so that it can rank well on the Play Store or app store.
We agree that marketing an insurance company is surely a tough task.
But with the help of these 10 online marketing strategies, you can surely take your insurance business to a new level.
These are the top strategies out there in the market that will help you in scaling, not only the insurance business but any business on the planet.