SEO Services

SEO Company

Search Engine Optimization, better known as SEO positioning, is a set of strategies for increasing both the quality and quantity of traffic to your website, as well as your company’s visibility, through organic search engine results. In this way, website SEO Services represent a powerful marketing tool that allows you to generate more leads, sales, and revenue thanks to improving your website’s position in the Search Engine Results Pages (SERPs).

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SEO-powered growth: Why you should hire an SEO Company?

While paid advertising, social media, and other online platforms can generate traffic to your website, search engines generate most of the online traffic. Besides, organic search results cover more digital real estate, convey a more credible image, and receive significantly more clicks than paid advertisements. Therefore, if you want to boost your business with a highly effective marketing strategy, SEO is the way to go.

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BluCactus – SEO powered growth

How do website SEO services help you boost your sales?

The benefits of well-executed SEO positioning include increasing your web traffic and conversions, credibility, and brand awareness. It also helps you to understand what your customers want, in terms of On-Page content. This is achieved through digital marketing tactics that allow recognizing what users search for online, the answers they seek, the words they use for their searches, and the type of content they wish to consume.

In this way, SEO connects you to the people who are searching for the solutions your business offers. Thus, SEO increases your chances of selling by bringing qualified leads and returning customers to your website.

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Why is SEO positioning important?

Website SEO Services Toronto, Montreal, Vancouver, Calgary, Edmonton

Because most people click only on the top results of search engines since there is where they find the answers to their queries. For example, let’s say you search for an online store selling eyewear. You will probably get hundreds of thousands of results, but you likely find the answer you seek before page number five. Hence, if your website does not appear on the first results pages, users will most likely never notice it.

BluCactus SEO firm Toronto can help you achieve a competitive position in the organic listings of Google and other popular search engines. We combine SEO techniques with powerful marketing strategies to attract quality leads, make them stay on your website, and eventually convert them into loyal customers.

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Top-notch SEO consultant

Search Engine Positioning Services

As an SEO consultant for more than a decade, BluCactus has helped clients improve conversion rates, rank their sites for hundreds of keywords, and even recover from search engine penalties. We also keep abreast of the recent Google search algorithm updates to create the best strategies for our corporate SEO services. Therefore, we specialize in developing and implementing high-impact SEO campaigns that give you the results you are looking for. Because at the SEO agency BluCactus, your success is our success.

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Improve your Google rankings with the help of the best SEO company in Toronto, Ontario

SEO Services Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa

The golden rule is simple: improve your website’s user experience and you will increase your Google search rank. With a market share of over 90%, Google is undoubtedly the most popular search engine in the world. For that reason, Google is, of course, the main target of Search Engine Optimization (SEO). However, achieving the top organic search positions for the keywords related to your business can only be done with the right strategy. In other words, SEO positioning.

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How do Google’s algorithms work?

Even though Google works similarly to other search engines, it differentiates from other companies in a particular way. It has highly specialized algorithms that analyze search queries to determine what are the most appropriate results to show. Google gathers information on a database of hundreds of billions of web pages that are ranked based on several factors.

When you search for something using Google, an algorithm kicks in. It searches out the best web pages containing the keywords you used in your search using an advanced indexing process. The competition for the top is fierce, however, Google rewards websites that play fair. Hence, it ranks higher websites with quality SEO content. BluCactus is an SEO company that strives for the best with honesty and integrity. Thus, we ensure your business website follows white hat SEO standards to succeed in the competitive digital world.

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How do our quality SEO Services work?

SEO Services Toronto, Ottawa, Regina, Winnipeg, Quebec

Our Marketing specialists, Graphic Designers, and Web Developers work with the highest standards of quality to attract more traffic, customers, and sales to your website. To help you grow your business, we base our website SEO services on the following three pillars.

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Website SEO Services First Pillar: Relevance

Relevance refers to how well the content of a website relates to a search query. Google’s algorithms rank a web page for a search term according to the relevance of its information. In this way, the better the content of your website matches a search query, the more likely it will achieve a good ranking.

However, Google does not simply rank the most relevant pages at the top, it better ranks pages with relevant SEO content. As the competition for the top is fierce, you need to hire an SEO consultant that develops effective content marketing strategies. Consequently, your website will generate traffic, customers, and revenue.

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Website SEO Services Second Pillar: Authority

Within SEO, there are three levels of authority: domain authority, page authority, and link authority. Domain authority refers to a metric used to indicate a domain’s ability to rank in search engines. It comprises a variety of elements that indicate that a website is of high quality and trustworthy. Domain authority is, broadly speaking, based on three factors: age, trust, and popularity.

Search engines like Google take into consideration the track record domains have achieved over time to rank them. Keeping a good track record implies using ethical SEO tactics when positioning your website. At BluCactus, an SEO company, we develop powerful SEO campaigns under the highest ethical standards. Also, new domains can get good rankings by showing relevant content and earning high-quality backlinks.

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Domain Authority:

Why are backlinks important?

Backlinks are links from a website to another one, which leads us to the third element: popularity. Quantity, quality, and the number of backlinks your website earns determine your popularity. The more backlinks you get the better. Quality backlinks pass on authority and give a trustable image to your website.

For example: let’s say your company manufactures tires. If your website gets backlinks from an online auto parts store, this will make potential buyers trust your brand. People will get to know you and, thus, your popularity will increase. In other words, the more domains link to your website, the more people will know about your business. Thus, domain authority encourages your business’s popularity and growth.

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Page Authority

It is an indicator of a page’s ability to rank based on its good on-page content. This includes relevant topics, competitive keywords, internal links, and backlinks. Also, search engines rank better pages that constantly update their content. A professional Toronto SEO company will execute powerful SEO strategies to enrich your website with engaging SEO-friendly content. In this way, your business website will stay ahead of the competition.

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Link Authority

On the other hand, link authority indicates the ranking power a link carries over. When a website links to you this translates into a positive vote of confidence. It indicates search engine algorithms that the website linking to you trusts you and trusts your content is relevant. This is a way search engines evaluate your reputation. And as trust is the core of business relationships, you must implement SEO strategies to build it effectively. Organic link building may take time depending on the goals you want to meet. However, an SEO company can optimize the execution of its tailored quality SEO services to achieve the results you seek.

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Website SEO Services Third Pillar: Usefulness

Content on a web page might be relevant and trustworthy but not useful for the majority of web users. On the other hand, a web page might have useful content but it might be overshadowed by other sites due to quality flaws or fierce competition. Google looks at signals of good user experience (UX) to figure out which page should be given more points on the usefulness scale. Therefore, providing your website’s visitors with convenient content gives Google evidence that your website deserves more visibility.

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The key is quality user experience (UX)

For instance, consider a website on “diet and exercise” that has large amounts of scientific content from an authoritative source like research journals. It has good content but is poorly written or disorganized. Users then will not spend time on that page and will look for a better one. Hence, meeting Google’s UX standards, a web page can rank higher than the highly authoritative but badly organized one. For that reason, the consultancy of search engine marketers is of great importance for the effective development of SEO content for your website.

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SEO Services: On-Page and Off-Page SEO

On-Page SEO comprises the SEO tactics that can be implemented to your website to increase its visibility. It refers to all measures you can take directly within your website to improve its ranking in search engines. These tactics include using popular keywords and optimizing the meta description, HTML code, title tags, and alt tags. Besides, On-Page SEO also takes into consideration elements like overall content quality, page performance, and content structure. In sum, factors you can control on your website and successfully optimize with the help of an SEO firm.

BluCactus-Seo Powerfull-strategy-Succesful-results

POWERFUL STRATEGY = SUCCESSFUL RESULTS

For its part, Off-Page SEO refers to the page ranking factors that occur off your website. For example, getting backlinks from another site and the amount of exposure your company has on social media. As we explained before, backlinks increase your domain authority, thus, boosting your ranking on Google. Social media posts that generate clicks can help you boost your traffic and increase link shares. Hence, social promotion powered by top-notch digital marketing strategies can improve your brand awareness and grow your revenue.

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Meet your business goals with a comprehensive digital marketing strategy

BluCactus’ On-Page and Off-Page SEO services complement each other to improve your website’s search engine rankings. Our world-class web developers, talented graphic designers, and marketing specialists take care even of the smallest details when providing our corporate SEO services. In this way, we make sure your website meets the standards to be able to beat its competition.

We base our work on expertise, honesty, and integrity, so we take the organic route to provide our website SEO services. In this manner, you will experience the long-term benefits of well-executed SEO. Organic SEO positioning is an investment that offers a high return as its effects are long-lasting. Furthermore, we keep abreast of the search engines’ algorithm updates to avoid penalties and ensure your website keeps a favourable reputation on the web.

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Search Engine Positioning Services: Mobile Optimization

BluCactus SEO company also focuses on optimizing your website for mobile devices and making sure it complies with the latest web standards. Currently, most users browse the Internet with their smartphone or tablet. For that reason, Google rewards, then, websites that have both a user-friendly design and content optimized for mobile devices.

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How does an SEO agency boost your success?

Our process from start to finish

1.- We set up your SEO campaign

Toronto, Montreal, Ottawa, Calgary, Edmonton

When we welcome you as a new client interested in our quality SEO services, we start a process we call “the SEO campaign setup”. In this process, we establish the best action plan for your SEO campaign. We contact you to either schedule a personal meeting in Toronto or an online video conference call via Skype or Zoom. During this meeting, we introduce you to the technical subtleties of search engine optimization (SEO). The purpose of this meeting is also to get to know more about your brand and its operations.

As an SEO agency, our task is to become acquainted with your business to develop effective marketing strategies. For that reason, in this meeting, we also deepen our understanding of your market and competitors, analyse metrics from any previous marketing campaign, and discuss your target audience.

Additionally, we determine the technical feasibilities and limitations of your website’s design and configure the permissions to access essential SEO maintenance platforms. For instance: Google Analytics, Google Search Console, Google My Business, WordPress, among others.

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2.- Technical SEO audit

executed by your SEO Company

We conduct thorough research of the existing infrastructure you provided to us. This is an intensive audit we perform every time we develop an SEO campaign for a new client. The audit is divided into the following:

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The Technical Website Audit

As part of the technical website SEO audit we perform, we check back-end factors (hosting and indexing), front-end factors (content, keywords, metadata), link quality, and backlinks. We do this both manually and through digital tools before recommending changes. In this way, we avoid unintended consequences and create the perfect SEO strategy for your website.

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The Google Analytics Audit

Our Google Analytics Audit allows us to ensure we have a reliable baseline of the performance of your website. In this audit, we assess over 32 data points that build an intuitive structure view of your website. This overview considers the exclusion of bots, the uniqueness of website search, and the value of each of your online customer conversions. Therefore, we use this audit to know and inform you of the true ROI of your tailored SEO campaign.

Google Search Console Audit

One of our strategies to increase your website’s visibility is to maximize its strengths. To do so, we set up a properly implemented Google Search Console account for your website. In this manner, Google performs an analysis of your website and gives us information about the keywords that make it rank. Consequently, we redefine the strategies for your SEO content according to the keywords that make your site rank better.

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Content Audit

We evaluate the effectiveness of the existing content on your website. We assess its relative strengths and weaknesses to create your future content marketing strategy. This process involves cataloging the different keywords, word counts, optimized images, and other elements associated with each content asset on your site. Subsequently, we perform a comparative analysis of them concerning your current page rankings. From there we determine what changes need to be made to improve your website’s natural search performance.

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Link Profile Audit

Perhaps one of the best things about your work is to see your designs in magazines, stores, social media, and on your customers. However, in the crowded fashion market, it can be difficult to distinguish your brand from the pack. When done correctly, fashion marketing increases your brand awareness, encourages your audience to buy your items, and encourages word of mouth.

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Schema Markup Audit

As a leading SEO company, we always perform a schema markup (or structured data) audit when providing our website SEO services. Properly structuring your data allows search engines like Google to better understand your website. Moreover, it can lead to rich search engine results and, thus, influence your click-through-rate (CTR).

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Business Listing Audit

In this digital era, whenever people need information on a certain kind of business, they most likely google it. Local business listings introduce users to a variety of companies offering the services or products they look for, based on the potential customers’ area. Hence, business directories can increase your search engine visibility and brand awareness. At BluCactus SEO Company, we update your business information in hundreds of online directories such as Yelp, Yahoo, MapQuest, Waze, Google My Business, and Apple Maps.

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3.- Organic SEO Content Creation

After we complete and implement our SEO audits, we continue with the next phase: SEO content creation. At this stage, we create compelling and engaging content that includes the keywords approved by you in the setup phase. To create powerful SEO content, we constantly review the customer persona, perform analysis of keywords, and develop proper voice and tone. Besides, we keep constant communication with you to receive the approval of your SEO content.

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BluCactus-Seo Backlink-Building-and-Blogger-Outreach

4.- Backlink Building and Blogger Outreach

Following generating enough content to build your website’s authority, we start the backlink building process. In this phase, we focus our efforts on generating high-quality links from other websites pointing back to your site. In this way, our SEO services help you increase your domain authority, drive traffic to your website, and boost its ranking.

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OUR CUSTOM SEO CAMPAIGNS INCLUDE

EXTENSIVE KEYWORD RESEARCH

BluCactus SEO company helps you to smoothly reach and engage your target audience. We conduct extensive keyword research to ensure your website ranks in your target search results. In this way, we boost your website’s potential to drive quality leads.

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EXTERNAL AND INTERNAL LINK BUILDING

We stay au courant of the recent search algorithm updates to implement quality link building and optimize your business listings.

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WHITE-HAT SEO

BluCactus’ world-class team of programmers and developers help you generate traffic with sustainable corporate SEO services provided with ethics and professionalism.

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SEO CONTENT CREATION AND IMPLEMENTATION

Our writers create pleasing and compelling content to captivate your audience. Our SEO content includes naturally the keywords and terms you deem to be the most important to your business. In this way, we help you reach and convert your target audience.

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DETAILED ANALYTICS AND REPORTING

We keep you up to date with the performance of your SEO campaign through on-demand reporting and detailed analytics.

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Why is SEO important for your business?

Google considers SEO to determine which websites deserve to rank in the highest spots of the results of each search query. SEO prevents that these results be easily manipulated by software or websites optimized with fraudulent techniques. Hence, SEO is important because it keeps the search results fair, granting high ranking only to websites that truly deserve it. Smart work and an eye-catching website correlate with high search engine rankings. Thus, if your website meets these criteria, your chances of showing up in the first results will increase.

Being found on the web through search engine optimization represents a competitive advantage for your business. Users trust websites that appear at the top of search results, as this signals your company is credible and reliable. The higher you rank, the more traffic you will drive to your website. And if you manage to offer a remarkable user experience, you’ll be able to convert quality leads into loyal customers. In this way, SEO is a powerful marketing strategy that allows you to increase your visibility, attract more traffic, and grow your revenue.

Why hire BluCactus’ quality SEO services?

At BluCactus SEO Company Toronto, we are committed to our client’s success. Our years of experience optimizing websites have allowed us to improve our methodologies. We understand that the best way to help your company succeed is to harmoniously align your requirements with our refined SEO strategies. For that reason, we keep good communication with you when optimizing your website. We firmly believe in the customer-first approach to providing our website SEO services effectively and, thus, build great relationships with our clients. Besides, we’ll gladly explain to you our methodologies and will provide on-demand reporting of the performance of your SEO campaign.

SEO is a great investment because it creates long-term value for your website that will continue to accrue over time. In the words of Barry Moran “SEO is ART. Authority, Relevance, and Trust”. Keeping in mind these three pillars of SEO has helped us build successful SEO campaigns throughout a decade.

The services of BluCactus, an SEO company, will allow you to increase your website’s visibility, enrich it with relevant SEO content, and boost your sales. We pride ourselves on offering the best SEO services in the market thanks to the unending efforts of our top-notch team of experts. Contact us now and enjoy the benefits of SEO-powered business growth!

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SEO Services

SEO-powered growth: Why you should hire an SEO Company?

BluCactus – SEO powered growth

How do website SEO services help you boost your sales?

Why is SEO positioning important?

Top-notch SEO consultant

Improve your Google rankings with the help of the best SEO company in Toronto, Ontario

How do Google’s algorithms work?

How do our quality SEO Services work?

Website SEO Services First Pillar: Relevance

Website SEO Services Second Pillar: Authority

Domain Authority:

Page Authority

Link Authority

Website SEO Services Third Pillar: Usefulness

The key is quality user experience (UX)

SEO Services: On-Page and Off-Page SEO

POWERFUL STRATEGY = SUCCESSFUL RESULTS

Meet your business goals with a comprehensive digital marketing strategy

Search Engine Positioning Services: Mobile Optimization

How does an SEO agency boost your success?

1.- We set up your SEO campaign

2.- Technical SEO audit

The Technical Website Audit

The Google Analytics Audit

Google Search Console Audit

Content Audit

Link Profile Audit

Schema Markup Audit

Business Listing Audit

3.- Organic SEO Content Creation

4.- Backlink Building and Blogger Outreach

OUR CUSTOM SEO CAMPAIGNS INCLUDE

EXTENSIVE KEYWORD RESEARCH

EXTERNAL AND INTERNAL LINK BUILDING

WHITE-HAT SEO

SEO CONTENT CREATION AND IMPLEMENTATION

DETAILED ANALYTICS AND REPORTING

Why is SEO important for your business?

Why hire BluCactus’ quality SEO services?

Digital Marketing Agency Toronto

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