When we welcome you as a new client interested in our quality SEO services, we start a process we call “the SEO campaign setup”. In this process, we establish the best action plan for your SEO campaign. We contact you to either schedule a personal meeting in Toronto or an online video conference call via Skype or Zoom. During this meeting, we introduce you to the technical subtleties of search engine optimization (SEO). The purpose of this meeting is also to get to know more about your brand and its operations.
As an SEO agency, our task is to become acquainted with your business to develop effective marketing strategies. For that reason, in this meeting, we also deepen our understanding of your market and competitors, analyse metrics from any previous marketing campaign, and discuss your target audience.
Additionally, we determine the technical feasibilities and limitations of your website’s design and configure the permissions to access essential SEO maintenance platforms. For instance: Google Analytics, Google Search Console, Google My Business, WordPress, among others.