7 actionable SEO strategies for the Fashion Industry. Today, most people know fashion websites for being virtual stores or blogs. These sites need to have optimal SEO. After all, there’s no better way to get to the top of the search engines and stay there. But can you optimize a fashion website like you would any other random domain?
Your sense of caution will probably tell you it is not that simple, and that is entirely correct, as “fashion SEO” has its own special traits. So if you lose them, you risk wasting all your efforts. So how about we look at those special traits characteristic of SEO for fashion websites and clothing brands?
You will find all you need in today’s blog starting… Now.
1. Research keywords with trends in mind
One of the most basic SEO principles: use long-tail keywords rather than short-tail ones. This is because there is less competition for them, they reflect the intention behind the search more clearly and they are more likely to result in a sale.
A keyword like “men’s jacket” is unlikely to get you to the first page of Google, while other websites are already ranked high. On the other hand, a “black leather jacket for men with a hood” keyword will be better for you.
So it’s as simple as using long-tail keywords for a fashion website, right? However, there is another basic rule of SEO: Become time.
The content on your site must be fresh and up-to-date, otherwise no one will be interested in it, as the fashion world revolves around current trends.
Nothing in fashion lasts forever – trends come and go. That should be reflected in your business strategy, which includes both marketing and SEO. This means that long-tail keywords alone won’t be enough. They should be long-tail keywords that are trending or soon to be.
Google Trends shows us the success of a trend in the form of a graph. Certain social media platforms like Pinterest are also good for keeping up with what’s going on in fashion. You must use it to predict which keywords will drive your traffic and which ones are not worth your attention until the seasons change.
2. Be generous with images
The fashion industry relies heavily on images as does SEO for clothing brands.
Show off in style, dazzle the surrounding eyes, wow and amaze the crowd. That’s the difference between trendy clothes and everyday outfits.
It’s often said that “clothing makes the man”, so it can also apply to your website.
Remember to use images that are as impressive as what you sell.
Images should generally be optimized to get a good website loading speed. If the content is very heavy, it will take time to load; And the longer it takes to load, the fewer clients you’ll have. We recommend that you do everything in your power to reduce the burden it places on your domain.
How to optimize images on your site:
Choose the best dimensions as images have a width and a height. They allow you to know, not only the amount of space they will occupy on a page but also the size of the image file itself. Thus, you must only use the width and height that you need.
Save the images in the correct format. JPEG is best for large images, while PNG is preferable for small ones.
Finally, some graphic software applications have the function of adjusting the quality of an image and reducing the file size.
Each image has a point where its quality is indistinguishable from the best and at the same time allows you to reduce a few kilobytes. You have to find the balance, don’t forget it.
Be aware of the loading time of your site. If your images are causing you problems, WebCEO’s Page Speed Tool will pick up on that.
3. Create exceptional content
The content will always be the captain of the ship. Every SEO copywriter knows that the content on a website must be unique and outstanding to rank high.
However, if we talk about fashion, this SEO rule becomes much stricter than usual. In fashion, nothing can be less than extraordinary: not your product, not your description.
This is a real challenge – describing how your product feels to the touch, how comfortable it is, and how much your customer will enjoy it. However, that is exactly what you have to do.
How will the customer be satisfied buying something boring? Rather, it has to be the most exciting purchase they have ever made.
This is what we can achieve through the combination of two high-quality factors: images and text.
Here are some tips for writing effective text:
- Emphasize the greatest benefit of your product repeating it several times.
- Use powerful words appropriate to the psychological need for your product.
- Expect questions about your product and connect these questions with product features.
- Use sensory words to help shoppers connect more with the item (e.g., light, textured, flowing, and smooth).
- Focus on your ideal buyer and tell a story.
- Take advantage of social influence and product reviews.
4. Put your products in categories
Now we will begin to explain one of the risks you face with any online store: destroying your keywords.
When two or more pages have the same keywords, the search engines that trace them face the following problem:
Which page should rank higher for those keywords?
Your website competes with itself rather than actual competitors, which affects the page’s visibility in search results. To avoid such a problem, SEO copywriters lean at the beginning: one page, one set of keywords. No overlap.
E-commerce site owners sometimes have a hard time creating a separate page for each product they have since they probably sell more than one type of clothing. Having a page for each means that they will have at least that keyword in common.
How can you avoid this?
Just not taking it that far. Separating all the products into categories is more than enough. We recommend that you give in to each category and have your own description that fits the included products, and the problem of “eating” the keywords will be solved before it appears.
That is if you make a mistake and put the same keywords in descriptions of several categories.
5. Use web analytics tools to track user activity on your site.
Sales are an accurate way to measure the success of your website.
For example: If you have an online store, it’s because you want to sell. SEO specialists know this best.
Also, if you don’t quite understand what search engine optimization is, you may suspect that no matter how well your website performs, there could still be room for improvement.
There are tools created for the sole purpose of tracking user activity on websites. These tools include the following:
Google analytics, 7 SEO strategies for the fashion industry
There honestly cannot be an e-commerce site without calls to action. For example: “Add to cart”, “Buy now”, “Get more information”. Those are the most used examples.
Likewise, each call to action has an assigned URL link. On the other hand, you can add UTM trackers to those links and you can keep track of the number of clicks received by your calls to action.
It will display the results in your Google Analytics account. Combining those numbers with other statistics like page views and bounce rate can give you an idea of what motivates your visitors.
Heatmap generators, 7 SEO strategies for the fashion industry
There is an even more powerful kind of tool for tracking user activity.
Think for a moment, if your website pages could tell you where users click on them.
The truth is, you have no way of knowing that just by looking at the pages, right? This where heat map generators come in.
Do you know what heat maps are? 7 SEO strategies for the fashion industry
Heatmaps are screenshots of your web pages with a little extra visual information: dots and spots that represent mouse clicks, as well as the number of those clicks.
For example, WebCEO uses a heatmap generator called Crazy Egg, and it has been very helpful.
However, don’t assume that neither type of user activity tracking tool is better than the other, and you can manage it with just one.
Heatmap generators provide data that is not available in Google Analytics. Therefore, the best thing you can do is to use both and maximize the amount of valuable information you receive.
That is the most effective way to improve conversion rates! Take note and strip this information.
6. Do not leave any page unlinked
Websites and their pages do not automatically appear in search results after you create them. In fact, they may never show up there if something is missing.
On the search engines, they have bots called “Trackers”. Your job is to find web pages and make them visible to search engines. However, to move from one page to another, they need the pages to be connected with hyperlinks, or else, it’s impossible.
A search engine cannot show a page without inbound links, and therefore your potential customers won’t find it.
Links shouldn’t be visible only to search engines. Users must also be able to freely navigate your site.
Remember to take this into account when planning the internal link structure of your fashion store and put the most important links in plain sight.
7. Create backlinks from other industry sites.
Inbound links from featured web pages are still one of the most powerful ranking factors today. “Featured” is the most important word here. If you want your fashion website to rank high in search engines, you will need backlinks from other fashion-related websites. And the question arises, how do you get those sites to link to you?
Like everything, you start with a first step. Here, it’s to create outstanding content that others want to link to.
If you get it wrong, you won’t notice a rise in rankings anytime soon. You will need visually appealing images, as fashion demands it.
On the other hand, it would not be bad if you promise the person with the backlink if they want to receive something in return, for example, a link to their site.
Of course, it has to be within the limits of Google’s Webmaster Guidelines.
So there’s that. That is the first step. Now, what next?
We know this is something you may wonder. You can also implement some powerful link building techniques for fashion websites.
How to do it?:
Communicate with fashion bloggers, 7 SEO strategies for the fashion industry
If you really have something worth writing about, then write. Once you’ve made your first blog post on the latest fashion trends or designer ideas, blog readers will pay a visit to your site.
You can find the best bloggers in your niche with WebCEO’s Competitor Backlink Spy. Just enter your competitors’ URLs and rank the results based on backlink authority measures.
Another way to use it is with WebCEO’s Web Buzz Monitor to see which bloggers are mentioning the exact long-tail keywords you want to be mentioned for.
They are ways to check communication with bloggers and see how they stay on top.
Interview someone from the fashion industry.
It can be a designer or a celebrity, whoever you are lucky enough to find.
An interview with an important person is linkable content, and your interviewee may be the first to link you.
This can be a good example for others and they will get more links to follow.
Organize events offline, 7 SEO strategies for the fashion industry
The content of your website isn’t the only thing that can give you backlinks. You can also get acquainted with bloggers who can physically attend a fashion event and if you know someone, they could invite you as well.
Host a fashion event or just take part in it, and your blogging friends will certainly mention it in their next update.
We should not take link building lightly. In many segments, your success depends on how much authority you build for your site, and we can measure this authority in backlinks.
To conclude, it’s important that you remember each point and verify if it works for your brand. Undoubtedly, each brand is unique, and although our recommendations are simple, perhaps the way of use for you is not.
Take into account that, to grow as a brand, you have to be with the best in the process. That’s why if on your part you have doubts about any strategy, don’t hesitate to hire a professional agency with experience. They will help you achieve your goals.
At BluCactus, as a specialized agency, we can provide you with all the support you need and guide you according to the needs of your company.
Likewise, we invite you to follow us on our social media and subscribe to our daily newsletter.