Social media influencing the fashion industry
Social media influencing the fashion industry. There is no doubt that social media has greatly influenced the fashion world. One of the most used networks in this sector is Instagram. Today it has more than 500 million users, and a large percentage of them follow fashion gurus and big brands that also have accounts on this platform.
Likewise, there are other social media platforms where users interact with posts related to fashion. Also, you may think that big brands do not need more visibility, but it is quite the opposite. They are constantly employing new strategies that can be referenced if you also have your own fashion company.
In this post, we will mention the social networks that influence fashion.
Impact of social media on the fashion industry
Social media platforms play a critical role in the fashion industry. In addition to Instagram, there are other platforms accessed by many consumers interested in fashion trends. Therefore, it can be said that social media greatly influences the fashion industry. These are some of the reasons why:
Work with influencers
Social networks have undergone several changes over time, but one of the most significant is the rise of people who can influence consumer decisions. Models, bloggers, celebrities, and social media personalities are important. Their content is more important than we can imagine.
Over 71% of teens trust influencers more than recommendations from ordinary celebrities. This isn’t just a randomly determined percentage; in fact, the number comes from data generated by Google studies. Each of the influencers has a fan base that strongly correlates with their ability to promote.
It is beneficial for fashion companies to establish collaborations with influencers to promote their products. They become your marketing channel to advertise your products in the most effective way.
Support Diversity
In the fashion world, one of the most positive changes has been the increased representation of different people. In other words, brands are no longer limited by the beauty stereotypes of the past. Now, it doesn’t matter if a freelance model is caucasian, brown-skinned, tall, or short. It also doesn’t matter if they have a disability or their gender.
In fact, according to experts, during the 2022 summer season, most of the fashion shows were filled with models who were people of colour. This has led many consumers to become more directly involved with the fashion sector.
Those who previously did not feel represented in the world of beauty can now appreciate diversity and greater accessibility to their ideal outfits. A fashion brand catering to the whole of society has greater opportunities to have positive opinions from consumers. They can also interact with a larger group of people and collaborate with different influencers.
Go Viral
This is another of the most significant changes in social media. Social media is generally guided by trends, which can be an excellent opportunity for fashion brands. The secret is that brands know how to adapt to what is happening at the moment. Additionally, creativity can be put to use and trends can be started.
For example, a viral social media dance might involve people dressed in summer clothes. This may be the perfect time to sell dresses with light fabrics, and shorts, among others. Or, you can also start a challenge on social media inviting users to use one of your products.
Of course, keeping up with the trends on social media isn’t as easy as it sounds. It is essential for brands to consider their target audience and which social network they use most frequently.
What are the social media platforms that influence fashion?
Fashion brands must take advantage of social networks to implement a marketing strategy. There must be something that differentiates them from the competition and allows them to promote their creations successfully. However, both Instagram and Facebook have become the preferred communication channels for carrying out practical actions. Likewise, when discussing social media influencing fashion, Pinterest and 21buttons cannot be left behind.
Instagram has a lot of power in the fashion industry. It’s odd when a fashion brand doesn’t have a presence on this platform. Why? Because it is a communication channel with more than 1,000 million active users per month. Not to mention that it is currently the favourite place for influencers and micro-influencers.
It is one of the most used social platforms because it is an app with a very simple operation where people can upload their photos or other types of content. You can also use hashtags, which are keywords that direct people’s searches. In the fashion world, some of the most used hashtags are #fashionista, #shoes, #look, #moda, #model, and #shopping.
Best of all, it is an ideal platform to ally with bloggers who talk about fashion. The truth is that this is a very dynamic social network and it favors original content publications created by fashion brands that not only care about offering their products but also a lifestyle.
Brands that use this social network can use tags to highlight the prices of their products and can add links to their websites.
Facebook
This social media platform also plays a vital role when buying fashion. It is a channel through which young people seek fashion inspiration. However, according to research, Instagram will always be the first option and Facebook the second when it comes to discovering news related to the fashion world.
You can carry out inexpensive but very effective advertising through both social media. In the case of Facebook, which has more than 2 million monthly active users, any fashion brand can establish its presence on this platform.
For those who do not have an online store, Facebook is a great tool. It allows the creation of a store in a very simple way. You can easily create a product catalogue to show an audience.
Indeed, it cannot go unsaid that this social network is a springboard to reaching a very wide audience with only a small investment. Likewise, different types of ads can be advantageous for companies dedicated to fashion. The products for sale can be displayed through catalogues or in a collection ad format.
Pinterest is not as valued as Instagram or Facebook when it comes to fashion, but the reality is that it has more than 350 million active users per month. Pinterest is an open channel for all fashion brands since users, especially women, seek inspiration to create their best outfits. This generates considerable traffic to the brand’s website.
Of course, it is important to clarify that, unlike the other fashion social networks already mentioned, Pinterest does not sell products directly. However, many users use the platform to make purchases.
In short, the platform is also a good outlet for the fashion industry. It allows brands to reach a large audience while maintaining characteristics different from those of the competition.
21buttons
21buttons is considered the first fashion social network. In it, fashion brands can generate revenue by sharing users’ outfits. Also, users can share their daily looks while mentioning the brands of clothing or accessories they are using.
This becomes a great advantage since the products are advertised by the users themselves who generate content, providing more credibility for the fashion brands they use.
Consequently, users become sellers of the brand because they encourage the direct sale of products through their posts.
What is your favourite social media platform for publicizing your fashion brand?
We have mentioned the social networks that influence fashion. If you own a fashion brand, you should follow the strategies of the big fashion brands to ensure a successful business.
Similarly, to increase the visibility of your fashion brand on social networks, BluCactus Canada can help you. We tell you which platform is the most convenient for your brand and we create the marketing strategy you need. Contact us immediately and leave your company’s future in the hands of experts.
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Quote your project to let us create your Social Media project to increase your audience and sales today!
![BluCactus - How to start a lifestyle Instagram account? Social media became an extension of our lives. This is where we post more about what happens in our day to day, our achievements, what we do frequently, and what we yearn to do. Fashion and lifestyle influencers' Instagram accounts have become much more popular in recent years. We left bloggers behind and now have a more direct and intimate perspective with women and men talking about what they do, the clothes they wear, and the best advice for you. If you are here, it's because you're interested in becoming a lifestyle and fashion influencer. For this, we will give you some tips that will help you achieve it in a very short time and with minimal knowledge. Pick a niche that fits you For an Instagram account to be successful, you must focus on a community with similar needs and desires. In other words, you must find those people whose needs have been ignored, better known as a niche. Once you do, your goal must be to fulfill and meet them. Because of this, you must meet these people, and you can do so through a group with which you identify with or are passionate about the meeting. For example, tourists, low-budget fashionistas, or lovers of minimalist remodeling. In this way you will get followers who love your publications, are loyal to you, and allow you to grow quickly. Create an impactful name The name is everything, don't be afraid to play with interesting and bold words that allow you to stand out. Of course, this name must relate to what you do or represent. Otherwise, it could be very confusing. It must also be something easy to remember and with a good hook to attract all the people that you consider ideal for your account. Caption’s worth reading, How to start a lifestyle Instagram account? The captions, or copy, are the relevant factor of everything. Not all you need it's a beautiful photo and a good aesthetic, it is also important that you have something valuable to say and relevant to the community you are targeting. Ideally, your caption should be inspiring, brave, and a little funny if possible. Also, it shouldn't be too long because it could make people not want to keep reading. Public constantly but without tormenting anyone Publishing in social media is a constant and peaceful task, one you will not grow overnight. However, you must do it often to keep your audience up to date with your business. This way you can start to gain more followers little by little. Nonetheless, don't forget that people can also feel suffocated if they only see photos of you on their feeds. Give them space to care about you and what you do. Use hashtags Infallible strategy for the growth of any social media accounts today. Hashtags are a characteristic element of Instagram and you should use them wisely for your posts. Some research claims that 3-5 hashtags per post are better. That's why it's best not to overload your captions with so many hashtags. A tip that some micro-influencer use is to include hashtags in the first comment. This way, they have more space to use and without disturbing the readers within the caption. Interact with your users, How to start a lifestyle Instagram account? Talk to your audience, ask them what they want to see and what they want to know about you. Social media is characterized by the feedback and connections that you can create between people. Don't forget to answer their comments, thank them and be kind to all of them. Ask their opinion and they will feel very taken into account. Create alliances with other influencers The best thing about social media is that many are trying to grow and connect. As the saying goes, "together we are more" and this is not an exception for networks. Seek influencers within your same audience, with similar followers, to make alliances where both benefit and have fun. Make contacts, join forces, and beat everyone. BluCactus, your ally in Digital marketing BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world. BluCactus will accompany you in every step that your brand takes. This goes from the creation of your business’s branding to the creation of content. Our focus is supporting you with the creation of your website or the administration of your social media accounts. This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website! If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter. [av_promobox button='yes' label='Get a Quote' link='manually,#contacteme' link_target='' color='custom' custom_bg='#1793C7' custom_font='#ffffff' size='large' icon_select='no' icon='ue800' font='entypo-fontello' box_color='custom' box_custom_font='#ffffff' box_custom_bg='#333333' box_custom_border='#333333' admin_preview_bg='' av_uid='av-2irhiu'] Quote your project to let us create your Social Media project to increase your audience and sales today! - banner](https://www.blucactus.ca/wp-content/uploads/2021/06/Blucactus-How-to-start-a-lifestyle-Instagram-account-cover-page.jpg "Blucactus-How-to-start-a-lifestyle-Instagram-account-cover-page")
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