9 strategies to sell on Instagram with your online clothing store. Every social media platform has its advantages and disadvantages. However, if you have an online clothing store, Instagram is your best option if you want to reach your target audience and generate more sales.
In fact, this constantly growing platform allows you to get closer to the user and connect emotionally. To do this, there are nine strategies you should consider to help make yourself known. We will go through them in this post.
What are the benefits of selling on Instagram?
Selling with your online clothing store through Instagram is very interesting, and here’s why:
Its growth is impressive.
Just to give you an idea, this social media platform has twice as many users as it did two years ago. Today, it has more than 500 million users.
So, based on this fact alone, it would be unwise to ignore the platform.
It will give more engagement to your brand
Having followers without taking any action is like not having them. Therefore, if you are looking to grow your store, the most important thing is that users feel interested in interacting with your content.
If you compare your engagement rate on different socials, you´ll notice that on Instagram, people are more engaged with brands, which is very different from what happens on Facebook or Twitter.
As a result, you will have considerable growth in your community.
It helps humanize your brand
The photos, videos, and other tools available on Instagram allow you to showcase the clothes you sell more interestingly.
Consumers tend to empathize with brands that they see as more real.
So, you can take pictures of your workplace.
Your team members, and even your work tools.
What is the best Instagram strategy for clothing stores?
Do you want to sell with your online clothing store on Instagram? Take note of these top strategies to sell on Instagram:
Show all your clothing
To sell, you have to show. However, although we all know how to take a photo to publicize our products on Instagram, the photography style should be different. If you want your clothes to stand out from the competition, take photos while you or someone else is wearing them.
Also, Google can become your ally because you can search for image ideas to test and make them look as good as possible.
Ideally, you can take such striking photos that they become attractive to your target audience.
Tell a story with each piece of clothing.
This point is accompanied by the first. Aside from displaying your photos to show what the clothes you have for sale look like, you can add a story to draw even more attention.
If you’ve noticed, most online clothing stores display their products on Instagram on a white background, either alone or on a model. So instead of doing the same thing, be more creative in capturing your photos. For example, taking pictures of a model walking around town or on the beach will make all the difference. The photos will also depend on the type of clothing you sell.
Ideally, your buyer persona should feel familiar with the photos you use to establish an emotional bond.
Make sure to use hashtags.
Hashtags are used to tag the photos we upload, accompanied by a hash (#).
Using this tool is very useful for people to find your content more easily. This translates into a greater number of followers and future customers. Now, to use hashtags effectively, it is essential to take into account the following points:
- Investigate the most used hashtags by the competition. Thus, you will have more opportunities to reach your audience.
- Use between 5 to 10 hashtags. Visually, it is not very striking to see only a couple of comments and lines full of these tags.
- Add hashtags consistent with your brand so that they can appear as the first message.
The good news is that there are tools where you can find the most popular hashtags for your topic.
Make the buying process easy.
On Instagram, you can only add a link to your website. This can make it difficult for the wearer to get to your clothes for sale quickly. However, there are tools you can use to avoid making the situation more cumbersome:
This app is ideal for bloggers who want to sell through their online clothing store on Instagram. Once the user registers to this app, they can like the photo of their preference and they will receive an email to be able to buy the piece of clothing.
This tool is also very interesting for selling any product through Instagram.
In this app, the user must leave the word “sold” and their email in a comment. Then, they will receive a message to complete the purchase process.
Through this application, you can create a landing page to add all your products so that users can access them from the link in your bio.
In this way, they can buy everything they want conveniently.
Note: the easier it is for the user to buy, the more opportunities there are for each click to be a sale.
Include giveaways and promotions
This is one of the best Instagram sales strategies you can carry out. This can help you gain more followers by giving your clothing store more visibility.
However, creating a giveaway or a promotion is not just doing it, and that’s it. There are some steps you must take into account to take advantage of it:
- Make it clear what the prize will be.
- Create a unique yet simple hashtag to identify your brand.
- Explain the rules clearly and concisely. Also, you can ask your followers to upload photos of the product with the hashtag you have created.
- When you have the winner, do not forget to make a post congratulating and mentioning the user.
This is a great idea since most users like giveaways.
If you have a physical store, geolocate your photos with it
If you have a physical store and an online clothing store, you have to make this point clear to your users.
Many people do not trust online shopping, and it is easier for them to buy a product by going directly to the store.
When uploading the photo, you only have to add the location. And it will be even better if you include photos showing the premises or the place of work.
Use photographs of your products taken by your followers
The rules of the game have changed when selling online. You must apply other strategies for Instagram. Also, although a purchase can be made quickly, the user is guided by the comments left by others on the Internet.
So, once the user can see the experience of others, they can feel confident in getting to the purchase process. Many e-commerce sites have included a star rating and feedback system.
We recommend that you encourage customers to upload a photo with a comment related to your products with special promotions or discounts. Similarly, another strategy that can work is to add pictures of your clients to the clients’ own cards.
Sell with advertising
There are more than 1 million advertisers on Instagram because there are plenty of users on the platform to advertise to. Therefore, Instagram ads are a great help in supporting the sales of your online clothing store.
There are also ads that lead to Facebook ads, making it easy to target people in your niche.
However, you must be aware that Instagram ads can take different forms. There are photos, stories, carousels and videos, all of which are very efficient elements to explain in detail the product you’re offering. Second, there are the CTAs or “calls to action” to convince the user to make a purchase.
This is one of the most used strategies to sell clothes on Instagram today.
You can be your influencer yourself, or better yet, you can hire an agency. In most cases, paying your influencers is done through financial compensation, a trip, free products, or other actions.
In addition to gaining marketing clout with collaborations, you can add other options like a promo code. This is a trendy way to make sales on Instagram.
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Likewise, if you don’t have time to manage your Instagram profile, BluCactus Canada has the marketing professionals you need to improve your presence on this social network. We will create the best strategies to sell on Instagram with your online clothing store, you just have to contact us, and we will assist you.
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