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How to study a fashion business’ competition?

BluCactus - How to study a fashion business' competition?

How to study a fashion business’ competition? Before we start, you must understand how important your competition is to achieve all your marketing strategy goals. Because of this, studying it and paying attention to it is vital.    You should carry out this study daily. After all, it allows you to get important information. This, […]

The influence of communication on Fashion and Marketing

BluCactus - The influence of communication on Fashion and Marketing

What is the influence of communication in fashion and marketing? The digital world caused a social and global impact on the consumption of the fashion industry. Every day we find more demanding consumers and more powerful competencies. As a result, this leads brands to use and exploit every possible resource to grow and/or maintain themselves. […]

What is Chanel’s marketing strategy?

BluCactus - ´Chanel

What is Chanel’s marketing strategy? Chanel has always wanted to present itself as the best luxury home to the audience. An objective they’ve been able to achieve time and time again. For this, they use marketing strategies to fulfill all their goals. Hence, the creation of this article. Today, we’ll take a look at Chanel’s […]

How to ensure your fashion website’s success

BluCactus - ensure your fashion

How to ensure your fashion website’s success. Starting a fashion business is an interesting topic. You need creative ideas, an exquisite taste in fashion and also keep up with creative ideas all the time. Did you know this? Now we can be full of this kind of knowledge to make your web business successful?   […]

The Influence of advertising on fashion consumption

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The Influence of advertising on fashion consumption. The fashion industry is extremely broad and full of changes that over time can affect consumption. In fact, almost everything in life influences us and the way we live. For example, our favorite TV shows, what we read, our music taste all influence us, and so does fashion. […]

What is Prada’s marketing strategy?

BluCactus - marketing strategy

What is Prada’s marketing strategy? Marketing strategies are being used in all businesses that want to gain greater visibility and increase sales. For this reason, luxury fashion couldn’t fall behind. Brands like Prada also use digital marketing to reach their target audience. This way they can remain one of the most important fashion houses in […]

9 e-commerce strategies for your fashion business

BluCactus - 9 e-commerce strategies for your fashion business. Fashion is an innovative and highly changing world. Taking it to its maximum potential

9 e-commerce strategies for your fashion business. Fashion is an innovative and highly changing world. Taking it to its maximum potential will depend on certain points that must be taken into account, and that goes hand in hand with e-commerce marketing strategies that will be key to the growth of your fashion business.    Every […]

How to make a successful fashion campaign?

BluCactus - create your own clothing brand

How to make a successful fashion campaign? Fashion, like trends, is a social phenomenon that reinvents itself every day. It means change and renewal. It’s completely cyclical and is closely related to our habits, customs, and also with the ways of relating to others. It’s also influential and evolving.   If you have a company […]

How to create your own clothing brand?

BluCactus - own clothing brand

How to create your own clothing brand? Both 2020 and 2021 have become years of entrepreneurship. In fact, many have decided to create a clothing brand. Therefore, if you have also thought about joining this sector, you should be very optimistic. Start your journey by learning how to create your own clothing brand.   Starting […]

How to be a slow fashion brand?

BluCactus - How to be a slow fashion brand?

How to be a slow fashion brand? Creating a slow fashion brand, or sustainable fashion is an option that many designers and dressmakers have been considering. It’s no secret to anyone that the industry is changing for the better. Today, this type of lifestyle is a wise bet that we cannot miss.   In reality, […]