11 Must-have content creation tools. Content creation is one of the most important processes of any business. Ultimately many, if not all, digital marketing experts affirm that content is the difference between standing out or not. Besides, without it, achieving a good position on the internet would be almost impossible. Not only that but if it weren’t for the content, brands wouldn’t be able to find their target markets or even know the correct way to promote their products.
So, as you can see, it’s very important to take care of every aspect of your content. On the other hand, creating it isn’t easy, especially when we take into account the amount of competition there is. However, with the right material and the best tools, it does get easier over time, we promise you that much.
Let’s start by teaching you the basics of content creation. You’ll learn its different types and the best tools for you to start working on various tactics that might help your workload. After this, we are sure that you will be able to easily stand out among the rest.
The importance of digital content
Digital content isn’t only a vital tool for commercial purposes. After all, it’s also the best way to create a real connection and emotional bond with your target audience.
Good content is what sets apart one brand from another since it’s what allows followers to trust a business. Besides, it also allows you to generate empathy and create a sense of authority. With it, you can showcase all your business’s aspects such as its corporate image and values. Your content is like your cover letter to the world, is what will allow others to know you and your brand. As a result, you must pay attention to it and not take it lightly.
To cut a long story short, digital content, alongside branding, make up some of the most important strategies to achieve good positioning and recognition. If that still doesn’t convince you to use these tools, we’ll show you some statistics to help you better understand their importance.
- 47% of B2B customers consume an average of 3 to 5 contents before deciding to contact a sales representative (Demand Gen Report).
- Marketing with digital content costs 62% less than traditional marketing. Besides, it’s 3 times more effective in attracting potential customers (Demand Metric).
- More than 6 in 10 people feel that they are more likely to buy from a company if it creates custom content (Dragon 360).
- At least 78% of marketers believe that custom digital content is the future of marketing (Demand Metric).
Digital content and modern marketing strategies
Content strategies are based on the tactics to create, publish and share content relevant and valuable to the customer you want to reach.
These contents can be presented in different formats, what’s important is to ensure it’s interesting to your target audience.
This is a term that has become popular in recent years.
It’s focused on offering your target audience the right content, at the exact moment, and through their preferred channel.
It’s a type of marketing aimed solely and exclusively at your ideal audience.
Email marketing automation
Email marketing is all the traditional marketing strategies brought to the world through email format.
This consists of automating the massive sending of content and digital materials to all your contacts, keeping it on a schedule saving you plenty of time.
This is yet another crucial factor in the growth of a digital business.
SEO positioning is the technique that tries to place different content, blogs, or articles in the first search results in Google and other search engines.
Social media marketing
This is one of the most common forms of marketing and many brands focus heavily on it.
Social media strategies are based on publishing all your content through social networks.
This is done to carry out marketing strategies in a much more direct way with customers.
Types of digital content
Digital content has different ¨types¨ around the world. However, the most common among marketing connoisseurs and its strategies is that it’s done by formats, that is, dividing them by text, image, audio, and video.
- Blog articles
- White papers
- Reviews (2)
- Description of products or services
- Questions and answers
- User Guides
- Voice notes
- Live broadcasts
- Humorous sketches
- Product reviews
- Music videos
- Series and films
Nonetheless, don’t just pick one try mixing it up. For some years now, different platforms have seen how well these contents work and have learned how to merge them. For example, you can make a video for YouTube and later work on it for a podcast.
The options for how to create digital content are limitless, and you can experiment with many in your business. The best thing you can do is have some tools to make your creative process way easier. Here are 11 content creation tools that you should know so that your content is the best on the internet.
The best 11 tools for content creators:
This is one of the first tools that you can implement to start creating new digital materials. SurveyMonkey is a tool that serves well for gathering information, collecting data, and conducting research on new content.
The research phase in business is the most important one. Here’s where you will get a clear idea of what your followers want to see and their interests.
This tool is ideal for creating and distributing personalized surveys to all your followers. Thanks to this you will be able to get to know them deeply to find out what they want to see. We recommend that you keep the surveys as short and simple as possible. This will allow your followers to easily answer them without any problems.
Search by sites
This is not a tool as such, but it’s very useful to create content by finding all the information you need.
This is a Google search trick that will help you research content.
What you have to do is search for a keyword on a specific website and include the term “site:.Once you do that, you’ll find the name of the site you want to search for and the keywords it uses for most of its content.
For example: “site: cyberclick.es”. This won’t only help you with your research but it’ll also let you know the keywords that work best for you.
Google Keyword Tool, content creation tools
You just have to enter a keyword to get a lot of related terms along with their level of interest (monthly searches).
However, have in mind that you will only be able to see all the information if you have an active Google Ads campaign.
This is a crucial tool for many content creators on the internet.
Evernote is for some like their first ally, the one that allows them to organize their ideas, keep everything in order and collect the information they need all in one place.
Thanks to this application you can organize all your content and the information you need.
It does this through to-do lists, drafts, small notes, and checklists.
Because of this, it’s perfect for those who are forgetful or prefer to have everything written and at hand.
HubSpot Blog Topic Generator, content creation tools
There are times when inspiration just doesn’t want to show its face. Because of this, it can be very hard to find topics to talk about.
If this often happens to you, perhaps this wonderful tool can help you.
This is a very easy-to-use HubSpot tool.
All you need to do is write some keywords related to the theme of your blog or business.
After this, you will have a full list of new ideas that you can develop in a few weeks. You may even find that some of these ideas may be topics you never thought of, so use them wisely and boost your platforms.
HubSpot article templates
This tool is perfect for creating your blog articles efficiently.
You will have endless templates for different posts or publications based on lists.
The layout editor is important because it’s what defines this tool.
By using this platform, you will be able to acquire the structure for your blogs. As a result, the only thing you will have to think about is adding the content.
Canva, content creation tools
This is one of the best-known and most used tools when creating creative and dynamic digital content.
Canva is a platform that allows you to easily create different designs and has all the tools you need in one place.
From here you can find images, templates, predesigned and adaptable elements, as well as endless fonts to use.
You can create images for social media, your website, newsletters, infographics, presentations, and logos.
Nimbus Screenshot it’s a tool with which you can quickly capture some interesting elements from your screen.
From the visible part of your website, an area of the selected menus, a complete page, or the browser tab.
This tool is important for some kinds of content such as tutorials or some educational infographics for your clients. In this same tool, you also get other essential elements all in the same place.
From here you can edit and crop images to make them unique.
Google Fonts, content creation tools
The fonts or types of letters also have a lot of weight in your content.
Because of this, you must choose the one that best suits you.
As a result, you will be able to offer high-quality content to your visitors.
Google has an ideal tool for you where you can get a repertoire of over 600 types of free fonts.
All you have to do is copy the HTML and then implement it on your website.
Besides, you also have the option to download it and use it in your designs.
For creators with a muse yet to come, this tool is perfect.
If you don’t know where to start to create an image, Designspiration helps you have a clearer idea.
The first thing you must do is select your brush and choose up to five colors.
Then you will have a wide collection of ideas and concepts to find inspiration for your own content.
Google trends, content creation tools
If you want to create trendy SEO digital content, Google trends will be your best ally.
Thanks to this tool you will know your keywords and their popularity for a marketing strategy.
Besides, you will also be able to know the topics that everyone is talking about.
Thus, helping you keep your platforms at forefront of trends and up-to-date content.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.
This online marketing agency, based in Toronto, ON, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter.