3 UX tools Every Web Designer Needs. Today, we’re going to share 3 tools that you should use to improve a website. Thanks to them, you will be able to improve its user experience and most importantly, conversion rate.
As web designers, we love building projects, products, and websites from scratch. It’s a very creative and fun process, and we love that.
However, the value of design is in working long term and not just building the first initial version. This happens because, in the beginning, most of our assumptions may be wrong or misleading. Only when working on a long-term project can you create real value. This also happens when reviewing how people use your website or product. Only then can you improve the user experience and what’s not working. As a result, you will not only create a better experience but also more conversion.
So, with more money, more goals are achieved for any product or website. Here’s are some tools you can use both for business and when working with clients.
Tool #1: Google Analytics
You’ve likely heard about it, this is a very common and free tool that almost everyone uses. It’s so powerful yet most people don’t understand how to use it correctly.
You must understand who your audience is, where they come from, in which countries do they live, their Internet speed, and what devices do they use. In this last case, we often think that our visitors use desktops when in reality they use their smartphones.
As a result, you must ask yourself some questions. For example, did you create the website only for desktops? Is your website too heavy for slow connections? Can your users understand the language you’re using?
When you understand who your audience is, you can come up with better assumptions. As a result, you will be able to better design your website. For this, Google Analytics is key because it lets you know the behaviour of your visitors. Not only can you see what pages your visitors visit but also what they are doing.
The next step would be to understand how you can improve this or that. For that, you need to find out what works and what doesn’t. To achieve this, you need data.
On the other hand, this tool also lets you measure conversions, in other words, how many people buy. Now that you understand conversion rates and how to get this data, you can start thinking about what to do with it
Tool #2: Full Story
UX tools Every Web Designer Needs. This is, yet another powerful tool by the name of Full Story. In this case, you can’t use it for basic projects since it’s a little too advanced.
The way this works is by recording the screen to show you everything that people do on your website. You can see if they’re scrolling, where they click, and how they interact with your product. As you can see, this is an amazing tool worth using.
This tool offers an amazing interface where you can see, sort down, and show people who clicked here and not there. Besides, with it, you can also filter your visitors to see exactly how they’re behaving.
Think of it as a video that allows you to understand how your users interact with your website. In it, you can place an element in the wrong place to see how your users react to it. From this, you can gain insight into what changes can and cannot help you improve the UX.
Please have in mind that this doesn’t consist of numbers. After all, you already have access to your website’s analytics. Instead, this is like watching a video or screen recording about how your visitors move within your website.
Thanks to this, you can get insight or an idea about how you can improve your designs. As you can see, this is a very powerful tool, however, it isn’t cheap as it costs around $100 a month. Nonetheless, if you have a business, and you want to improve its conversion rate, this is worth its cost.
Tool #3: Crazy Egg
This is a simple and cheap A/B testing tool perfect for web designers. If you don’t know what A/B is testing, don’t worry, here we will explain it in simple words.
So, A/B testing consists of creating two identical websites with some changes to make them stand out from each other. For example, let’s say that in website A, you have green buttons and blue headers. Then, on website B, you have red buttons and yellow headers. What will happen here is that the traffic will get split into two. From this, you can start to test each other to find out which one performs best.
To do all of this, Crazy Eggs has a simple, kind of no-code interface. In it, you can choose something and then change any kind of elements such as the text or colour. As a result, you don’t have to re-code the whole website. Just by having a snippet of your website’s code, you can make whatever change you see fit. For example, the buttons’ label and other changes, then you can test it out.
Now, one thing about A/B testing is that you do need a certain amount of traffic to apply it. Otherwise, if you only have like 10 or 20 people coming to your website, the tests won’t be statistically valid. Thus, your website, and each of its versions, needs to have at least 1000 visitors for this to be statistically valid.
Conclusion of UX tools Every Web Designer Needs
In short, all you need to do is study the data you collected to understand your current situation and analytics. After you understand these numbers, you need to come up with a hypothesis on how you’re going to improve and the reason behind it.
For this, you can use tools like Google Analytics, Full Story, and Crazy Egg to see what your visitors do within your website. Thanks to them, you can study your visitors’ moves and choices.
After this, you will see how things improve by using an A/B testing tool like Crazy Egg. From this experiment, you will be able to make changes to improve your website’s user experience and test it. All of this will allow you to get long-term benefits, especially if you do it regularly.
This whole process is what really brings value to you or your client’s business. Besides, the said process will allow you to charge even more than by just creating a website or product.
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Name: Muhammad Ramzan
Bio: Ramzan is a digital marketer and is a freelancer for over 7 years and also he has a blog called itstechable where he writes articles about SEO, Freelancing, and Web design.