What is mobile marketing and how can you use it in your strategy? Smartphones have become an extension of our lives. Every year a new one comes out even more modern and with new functions. Today, these gadgets are essential for our communications. Thanks to them, we can stay up to date with the latest news and entertain ourselves.
These mobile devices, being so practical for all of us, have basically become human extensions. Because of this, they are so many marketing strategies out there that use mobile device channels to reach a specific audience.
Today, we’ll explain what exactly mobile marketing is and how to add it to your marketing strategy. After this, you’ll be able to take your business to the next level. Your customers will literally carry your brand in their pockets.
What is mobile marketing?
First things first, you need to lay the foundations of the basics to understand how this works. Mobile marketing is a strategy focused on mobile devices such as smartphones. Its goal is to promote the products or services of a brand through them.
After all, through these tools, your brand may connect with consumers 24h per day, wherever they are.
One of its many advantages is the high level of personalization that it offers. By customizing all your platforms, and making them suit different devices, you’ll be able to create a strong connection.
What are the advantages of investing in Mobile Marketing?
Mobile marketing techniques have endless benefits for businesses. Besides, every day more and more people go online and search through their phones. This is an opportunity that no brand can ignore and just pass up. Some other benefits that you can work with if you use these tactics are:
Increase the visibility of companies
Many people have access to different digital platforms, be it websites blogs, social media, and other pages, from their own phones. As these devices are so practical for many users, they are a great tool for you to reach new consumers almost instantaneously and easily.
With just one click away, you will have diverse clients finding out more about your products and services. This not only increases the visibility of your brand but also helps you build their level of trust towards your brand.
A great benefit of this strategy is that it offers great control of advertising campaigns. Here we can see exactly what their location is, the time they saw these campaigns, what their actions were and what their user behavior is like. Many of these factors are crucial to achieve a good optimization of the company and reach your goals.
The use of mobile devices favors simple payments for products
When having a phone, we have to take into consideration all types of factors to make it as practical as possible for our users. If we want our customers to make their purchases from any device, we also have to offer them new forms of payment.
The advantage here lies in the fact that customers end up buying more from you than from the competition.
Here the fundamental factor is to listen to your audience and understand what your website’s statistics are telling you. Metrics and figures that you can get on your page or social media will help you a lot to understand exactly what they need from you.
You will be able to obtain relevant information from both real and potential clients
By using location-based marketing, a lot of information can be gathered about user preferences, all because of their phones.
As a result, you will be able to carry out campaigns and create content exclusively for them.
By achieving a personalization of messages and content, there is a greater probability that these people will be attracted to your brand and your products.
What Mobile Marketing actions can we carry out?
There are many actions that you can take to implement mobile marketing strategies. Some of them are the following:
This is a favorite for companies when it comes to implementing these low-cost tactics. It’s very simple.
Once you’ve collected your customers’ data, you send them text messages to create a strong connection and bond between your brand and them. These messages can be about important notifications, a rejection of their purchase or to remind them of an important date.
Some marketing experts also use it to inform them about the status of their orders, the sending of promotions, information about the latest launches, or even to carry out collections.
A tactic like this is highly effective. However, this may be one of the most complicated to apply due to different factors. Bluetooth Marketing, also known as Proximity Marketing, is a marketing strategy that uses the Bluetooth functionality of mobile devices to share multimedia files with the public. Many do it with the ultimate goal of informing them about their new products or some other offers.
This strategy is used more than anything in those brands with brick-and-mortar stores. An advantage that you have when implementing this strategy is that you don’t need to invest in anything. After all, Bluetooth Marketing is free and no platform is necessary to distribute files, promotions, or links to customers on their phones.
Responsive page creation
When we think about mobile marketing strategy, this is probably the first thing that comes to mind. When we talk about responsive pages, we mean having landing pages or spaces on our websites visible through all devices. So, you must adapt your websites to tablets, phones, and any smart device.
This is not just one more strategy, this is something that search engines like Google take into account when positioning a website on its search result.
That’s why your business needs to have this web strategy. This allows you to optimize your page, improve loading speed and allow a better online experience for your customers.
QR Code Marketing
QR codes are a strategy that has been on the rise in recent years. This is the use of a 2D barcode that can be read through a smartphone camera. The camera will be responsible for reading this code and redirecting them to your website.
By using a strategy like this you can extend the reach of your traditional marketing strategy, directing your company’s customers to any address on the Internet quickly and safely.
You can implement QR codes on business cards, promotional flyers, or printed product catalogs. If necessary, you can even reward those users who use these tools with special promotions. Use these codes in the most creative way you can imagine.
What are the best Mobil Marketing practices that can boost your business?
We all want to find the magic formula or potion that will grant us the success of our marketing strategies. However, that formula doesn’t exist it takes consistency and a well-thought-out strategy to get to the top.
Nonetheless, we can still help you by giving you some tips from mobile marketing experts.
So, here’s a list of the best ways to use mobile marketing strategies.
Don’t be intrusive
It is important to create a space of respect for those users who interact with you on any of your platforms.
Regardless of where those users come from, give them necessary, simple, and detailed information. This allows you to have good customer comments. After all, this will turn into your best and cheapest advertising.
If, on the other hand, you focus on sending content to your followers, by email or text messages, they may end up getting tired of you. Try not to let them forget you but do not force things with them. Get their attention and wait for them to come to you.
Deliver a valuable experience
Experience is the most important thing you can offer your client. From the moment they find out about your brand and buy any of your products or services, you have to work on the experience.
You can implement some tactics like SMS or QR codes to offer them relevant information about some of your new products.
You can also thank them for the purchase through an email and maintain a close relationship with them. This will make your buyers feel comfortable with you and eager to buy from you again.
Take advantage of social media
Although it may be very obvious to see, social media is your ally if you use them through your mobile devices.
This is one of the main channels in which you will be able to reach new customers and redirect them to other platforms or your websites.
It is also an incredible strategy to increase the efficiency of promotional and advertising campaigns. From these platforms, you will be able to motivate your clients with news about your brand and make them feel part of the whole process.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.
This online marketing agency, based in Toronto, ON, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.
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